You'll engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers. You'll monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways. You'll analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.

You'll build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more. You'll write social posts for members of our leadership team to engage their networks around announcements and brand moments. You'll lead creative brainstorming sessions to find new opportunities to tell Plaid's story via social media.

As a Social Media Lead, you'll become an expert on telling the stories of our customers and employees to showcase our strong network and connections. You'll provide feedback on creative concepts and ways to translate this into social-first content.

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Location

London

Employment Type

Full time

Location Type

Hybrid

Department

Marketing

Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the centre of successful organisations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

About the role...

You'll join the Content and Community team at Synthesia, leading a Social Media team of 1 and working very closely with our Creative team to produce impactful social media assets and campaigns.

You are someone who has a deep understanding of social media, content creation, and cultural and tech/AI trends. You live on the For You Pages and come with a great track record of creating real impact on X, Instagram and LinkedIn. You love creating content that engages, entertains, drives action and are used to balancing organisational skills, creativity and excellent communication skills.

What you'll do...

• Fully own distribution across Social Media, deeply understand the latest format trends, best practices and constantly look for growth hacks across platforms to grow reach and impact

• Manage Synthesia's day-to-day Social Media presence hands-on (X, Instagram, LinkedIn, TikTok) and lead the social media team.

• Work closely with the Creative team on SoMe assets and campaigns (e.g. hero visuals, video concepts, cross-channel launches)

• Analyze performance, test new formats, and continuously optimise based on data and insights

• Jump on real-time buzz opportunities, news cycles, and conversations that matter in AI, tech, and culture and insert Synthesia in meaningful and relevant trends

• Collaborate with product marketing, comms, and growth teams to ensure social supports launches and GTM plays

• Drive employee advocacy, help with Founder brands by enabling teams and individuals to share and amplify Synthesia across their networks

You have...

• 4-10 years social media experience at major brand or organisation, including at least 2-3 years of management experience

• Proven track record of growing social communities and making a real impact, not just posting content

• Creative portfolio showcasing work that resonates in culture and articulates clear concepts

• Ability to work in high-level content strategy and hands-on social media management tasks with extreme attention to detail

• Experience of leading video based social campaigns

• Strong collaboration skills and the ability to build trust, influence partners, and inspire teams

Exceptional candidates will have...

• Hands on experience with crafting viral posts and campaigns on X, IG and/or LinkedIn

• Intrinsic interest and motivation to learn more about AI and AI video

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

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