You will be the connective tissue between product, creative, PR, e-commerce, and retail , translating hardware innovation into compelling stories and winning launch strategies that resonate with competitive players, press, and partners. Equally, you will bring the outside in: synthesizing market trends, player feedback, and competitive dynamics into MRDs and PRDs that help our product team make better decisions.

The ideal candidate has a proven track record of launching consumer electronics or gaming hardware products end-to-end, ideally in the gaming peripherals or accessories space, and has experience contributing to or owning product roadmap development. You understand what it takes to win with a performance-driven audience and can operate fluidly at the intersection of marketing strategy and product thinking. You are highly organized, a sharp communicator, and thrive when managing multiple priorities simultaneously without losing detail or momentum.

Key Responsibilities:

Product Strategy & Roadmap Input

Conduct ongoing competitive analysis across the gaming controller and peripherals landscape, tracking competitor product releases, pricing moves, feature positioning, and channel strategies. Translate findings into actionable insights for the product and marketing teams

Author Market Requirements Documents (MRDs) that synthesize voice-of-customer research, market trend analysis, and competitive gaps into clear product opportunity briefs for stakeholders

Collaborate with Product and Engineering to develop and review Product Requirements Documents (PRDs), ensuring that market context, player needs, and positioning considerations are embedded from the start

Contribute to product roadmap planning by providing data-backed recommendations on feature prioritization, product line gaps, and opportunity sizing

Serve as the market intelligence hub for the team , monitoring industry trends, player community feedback, and emerging competitive threats to inform both near-term launches and longer-term roadmap decisions

Go-to-Market Strategy & New Product Launches

Serve as the single source of truth for all product launch timelines, owning the GTM calendar and cross-functional launch readiness across all new product introductions (NPI)

Develop end-to-end GTM strategies and launch plans including target audience definition, messaging frameworks, positioning, and activation sequencing

Lead creative brief development and manage review cycles to ensure all launch assets (packaging, digital, retail, and PR) are on-message and on-time

Own product naming across NPIs and design variants, ensuring consistency with brand architecture

Manage global product launches and develop localized GTM strategies for key international markets, including market analysis, messaging adaptation, and regional activation planning

Develop product education content including quick-start guides, reviewer guides, how-to content, and FAQs that reduce friction and drive customer confidence

E-Commerce Marketing & Retail Presence

Collaborate cross-functionally to develop strategy and execution of direct-to-consumer and channel marketing across key retail and e-commerce partners, elevating content quality and brand representation

Proactively partner with channel teams to anticipate needs, improve merchandising standards, and push for content optimization and A/B testing

Qualifications

Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

6–8+ years of combined product marketing and product management experience, with a strong track record of owning GTM strategy and contributing to product roadmap development

Demonstrated experience authoring MRDs and/or PRDs, conducting structured competitive analysis, and translating market insights into product requirements

Demonstrated experience launching consumer electronics or gaming hardware products , gaming peripherals, accessories, or controllers strongly preferred , with ownership across messaging, creative, packaging, and channel

Experience marketing to a performance-driven or enthusiast consumer audience (esports, competitive gaming, or similar communities a strong plus)

Experience managing PR agency relationships and building structured media and reviewer programs

Track record of leading cross-functional product launches across retail, direct-to-consumer, and channel environments

Familiarity with customization or build-to-order product lines is a plus

Must be based in or willing to relocate to Atlanta, GA; US work authorization required

Skills & Competencies

Operates comfortably at the intersection of product marketing and product management , equally at home in a GTM planning session and a roadmap review

Structured thinker and clear writer, able to distill complex market dynamics into crisp MRDs, PRDs, and competitive briefs that drive alignment across teams

Deep understanding of GTM strategy and execution , you know how to build a launch plan and drive it across a complex, cross-functional organization

Exceptional product storytelling and positioning skills; able to translate technical specs and performance features into narratives that move competitive gamers and mainstream buyers alike

Strong cross-functional collaborator, comfortable working alongside product, creative, PR, sales, channel, and operations

Highly organized with the ability to manage multiple simultaneous launches and workstreams without losing detail or quality

Data-informed decision maker , comfortable pulling insights from campaign performance, sell-through data, and market trends to guide both marketing and product decisions

Experience with digital asset management platforms (e.g., MediaValet, Cloudinary) and e-commerce merchandising a plus

Genuine passion for gaming and competitive play; familiarity with the SCUF brand, esports ecosystem, or controller customization market is a significant advantage

Reporting & Collaboration

Reports to: Director of Product Marketing , provides regular performance updates and owns GTM calendar and cross-functional launch coordination.

Works closely with: Product, Creative, E-Commerce, PR, Sales, and Channel Marketing teams to drive cohesive, high-quality execution across all launches and campaigns , and to ensure market intelligence flows upstream into product roadmap decisions.

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This role is responsible for ensuring our products are not only built well, but understood and successfully adopted. You will act as the voice of the client, the voice of the product, and a key partner to Commercial teams across EMEA and APAC, while aligning closely with Product Marketing counterparts in the US.

Key Responsibilities:

• Act as a key bridge between Product and Commercial, ensuring alignment on priorities, positioning, and impact, and translating product strategy into clear sales narratives.
• Be the voice of the client and the market, ensuring customer insights and competitive intelligence actively inform product decisions and positioning.
• Own product adoption and usage across the product lifecycle, tracking performance and working cross-functionally to drive activation, retention, and optimisation.
• Create and maintain product and enablement content, including product messaging, competitive intelligence, sales materials, documentation, and product-related content such as blog posts, client comms adapted to regional needs.
• Enable and train Commercial teams across EMEA and APAC, equipping them to confidently position and sell our products.
• Act as a product evangelist, representing our products internally and externally, including at owned events and customer-facing sessions.
• Collaborate closely with US Product Marketing teams to ensure global consistency while incorporating regional feedback and insights.

What success looks like in this role:

• Commercial teams are well equipped to sell our products, with clear positioning, relevant product content, competitive intelligence, and regular training.
• Products are successfully launched and adopted, with usage tracked and insights used to support ongoing activation and optimisation.
• Product narratives are clear, consistent, and differentiated across EMEA and APAC (and aligned with US Product Marketing).
• The product voice is clearly represented internally and externally, including in customer conversations and owned events.
• The role is seen as a trusted partner by Product, Commercial, and senior leadership

Requirements

• Strong experience in Product Marketing or Digital Marketing with ownership of complex or high-impact products or features, and close collaboration with commercial teams.
• Experience operating in a B2B, platform, marketplace, or performance-driven environment.
• Strong product judgment, with the ability to frame ambiguous challenges and turn them into clear, actionable plans.
• Data-informed decision-making: able to balance metrics, insights, and experience to drive outcomes.
• Strong understanding of market-specific commercial challenges, particularly across EMEA and APAC, and the ability to adapt product positioning, narratives, and enablement accordingly.
• Proven ability to work with senior stakeholders and navigate competing priorities with confidence.
• Comfortable operating with a high degree of autonomy and ownership, and holding high standards for clarity, quality, and impact.
• Solid project management skills are a plus.

Benefits

Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Los Angeles, California, the company operates sites and business services in the US, UK, and EU. We offer top benefits including Annual Leave Entitlement, paid holidays, competitive comp, team events and more!

• Healthcare insurance & cash plans
• Income Protection
• Parental Leave Policies
• Learning & Development Program
• Flexible work schedules and work from home/work from office policy
• Lunch paid when attending the office
• Wellness Resources
• Equity

We are committed to providing a culture at Skimlinks that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.

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We’re looking for a Senior Product Marketing Manager to help accelerate the growth of Replit Agent— a core part of our mission to allow anyone to build software, without any coding experience.

This role sits at the crossroads of product, engineering, and go-to-market, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams.

Responsibilities

• Lead Product Marketing for our Launches: Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.

• Shape Messaging & Positioning: Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.

• Create Sales & Growth Enablement: Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.

• Lead Competitive and Market Insights: Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.

• Co-market with our Partner ecosystem

You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives

• Analyze & Learn: Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.

Requirements

• Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)

• Love building from scratch — frameworks, processes, teams, and strategy

• Excellent written communication and storytelling skills, with the ability to simplify complexity

• Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync

• Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook

• Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories

• Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure

• Experience with sales enablement and competitive positioning for technical audiences

• A collaborative, low-ego approach and willingness to dig into the details

Bonus Points

• Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams

• Experience with Partner/Ecosystem Marketing — to start with, we are looking for a generalist who can also help out with Partner Marketing

• Experience at a startup or high-growth environment where speed and adaptability matter

• Understanding of AI and machine learning technologies

• A track record of successful launches for developer-facing products

Example Projects

• Establishing a repeatable launch rhythm for major features and smaller updates

• Building a competitive intelligence framework for the AI coding assistant space

• Developing persona-driven messaging for builders across different segments and company sizes

• Launching and executing co-marketing initiatives with Replit’s partner ecosystem

• Coordinating cross-functional launches with engineering, product and marketing

• Defining metrics and feedback loops between product, marketing, and the our builder community

Benefits

• Competitive Salary & Equity

• 401(k) Program with a 4% match

• Health, Dental, Vision and Life Insurance

• Short Term and Long Term Disability

• Paid Parental, Medical, Caregiver Leave

• Commuter Benefits

• Monthly Wellness Stipend

• Autonomous Work Environment

• In Office Set-Up Reimbursement

• Flexible Time Off (FTO) + Holidays

• Quarterly Team Gatherings

• In Office Amenities

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What you'll do

The Product Marketing Manager for Razer Cortex will lead product positioning, global go-to-market strategy, and lifecycle growth to accelerate MAU, engagement, and feature adoption. This role partners cross-functionally across product, marketing, loyalty, and services to translate innovation into measurable user and commercial impact within Razer’s software ecosystem.

What you need

• 5 - 6 years in product marketing, growth, or platform marketing
• Proven experience scaling digital, gaming, or software products with measurable KPIs

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