At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.

We're looking for a Senior Field Event Marketing Manager to bring Gusto to life through bold, memorable events and experiences. This is a highly visible, strategic role responsible for designing, producing, and optimizing event marketing programs,from trade shows and industry conferences to Gusto-owned activations and experiences.

Responsibilities

Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance to drive continuous improvement over time.

Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines,keeping everything on track and on budget.

Leverage a deep understanding of Gusto's internal and external market positioning and target audiences to inform event decisions, from format and venue selection to messaging and audience targeting.

Design and produce a range of event types,from large-scale owned events (500+ attendees) to trade show activations, field events, and intimate customer experiences,that strengthen brand affinity and accelerate funnel impact.

Build strong relationships with external partners including industry and show organizers, agencies, and vendors, negotiating favorable terms and ensuring seamless delivery.

Assemble the right internal and external resources for each opportunity, fostering collaboration and creative excellence with Gusto's creative teams, agencies, and production partners.

Maintain accuracy and accountability of event budgets, evaluate results against goals, deliver wrap-up reports, and make recommendations to senior leadership for Event Marketing.

Build upon and advocate for the event marketing and production craft and vision at Gusto,championing breakthrough experience design, emerging event technology, and innovative production approaches.

Leverage AI tools and technologies to enhance event marketing workflows,from audience analysis and content personalization to post-event reporting and campaign optimization,driving efficiency and deeper insights across the event lifecycle.

Requirements

7–10 years of experience in event marketing and production, with a proven track record of producing a wide range of events (trade shows, activations, conferences, owned events for 500+ attendees, and white-glove experiences) across varying levels of complexity, scale, and design.

A passion for event marketing and production with a willingness to roll up your sleeves and get hands-on in execution,you move effortlessly between big-picture strategy and intricate operational details.

Strong project management and communication skills with a proven ability to manage multiple stakeholders at all levels and across different geographies, keeping complex programs running on time and on budget.

Experience managing and collaborating with internal creative teams and external agencies, driving alignment and excellence in production delivery.

Passionate and knowledgeable about breakthrough experience design and emerging event technology, always looking for new ways to elevate the craft.

A natural cross-functional collaborator who thrives on building and maintaining relationships across the organization to drive results.

An intellectually curious self-starter who isn't afraid to ask questions and uses answers to bring clarity and direction to the broader team.

AI fluency and a willingness to integrate AI-powered tools into your workflow to work smarter and unlock new possibilities.

Comfort operating in a fast-paced, ambiguous environment while building scalable programs and processes.

Note: this role requires frequent travel throughout North America.

Compensation

Our cash compensation amount for this role is $152,655/yr to $190,000/yr in Denver, Phoenix/Scottsdale, Las Vegas, and Atlanta, and $180,000/yr to $225,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

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Responsibilities

• Drive experiential events & programs for our Enterprise business: Execute creative field events (e.g., trade shows, Enterprise hackathons, webinars) that engage enterprise buyers at various stages
• Organize engaging events for our community of builders to support our B2C business like hackathons, livestreams, AMAs etc
• Collaborate with sales & cross-functional teams: Serve as the marketing liaison to sales, product marketing, and community teams to ensure seamless go-to-market execution
• Own pipeline reporting & optimization: Track performance metrics, propose improvements, and tie field programs directly to revenue goals
• Manage budget & resources: Oversee budgets, vendors, and tools to maximize ROI for field marketing initiatives
• Champion Replit’s mission: Incorporate Replit’s messaging and customer education in all field campaigns

Required Skills & Experience

• 3 to 5 years of experience in field roles within technology companies, preferably from startup environments
• Experience organizing virtual or in-person events, hackathons, build sessions with developers or builders
• Proven ability to align marketing programs with multi-touch enterprise buyer journeys
• Experience partnering with multinational enterprises or portfolio brands, showcasing the ability to navigate diverse regional landscapes

Bonus Qualifications

• Able to thrive in a fast environment sometimes with little or ambiguous information
• Experience running/coordinating a wide variety of events (exec dinners, hackathons, trade shows, pop-ups, activations, etc.)
• Baseline familiarity with the AI, SaaS, or tech space, ideally with some experience in those
• Outstanding communication skills, both written and verbal, with the ability to collaborate effectively with internal teams and external partners.

Full-Time Employee Benefits Include:

• Competitive Salary & Equity
• 401(k) Program with a 4% match
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Commuter Benefits
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In Office Amenities

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