As a Senior Digital Analytics Consultant, you will actively take part in delivering fifty-five's projects to multiple clients across the region. Those projects can relate to onsite conversion optimisation and/or digital media-mix optimisation as well as sophisticated ML-powered initiatives. During these projects, you will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.

You will report to a Project Lead or Consulting Manager. As a Senior Digital Analytics Consultant, you will follow an action plan, issuing various deliverables during the project. You will guarantee the quality of web analytics data as well as its interpretation during delivery sessions with the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation.

Based on your good understanding of our expertise and our clients' needs, you will collaborate with all of our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Responsibilities:

• Deliver missions related to the monitoring of the client's digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and web & app testing, data visualization and related inquiries.

• Analyse data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)

• Meet clients' needs and pay attention to the quality of all deliverables

Education and Experience:

• Master's degree (business, engineering) or equivalent diploma

• Fluent in Chinese (Cantonese) and English written and spoken

• 0-2 years (Consultant) / 3-5 years (senior Consultant) experience in project management or digital marketing, consulting firms (strategy, organization, change management, IS, etc.), business Intelligence software publishers (SAP, etc.), or media-buy agencies, digital or traditional

• Good to have knowledge of the main online acquisition channels: search engines (SEO, SEM and bid-management tools), display, affiliate marketing, emailing, social media, AdExchange, web and mobile applications, etc.

• Industry web & app analytics tool

• Data Visualization / Business Intelligence Tools

• Good to have SQL and Python for data analysis

• Strong analytical skills

• Good social spirit

• Laid back but professional

• Curious and willing to learn (a lot!)

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You will report to a Local Executive Director and work closely with Product, Engineering, and Operations Teams based in Paris. As a data analyst and consultant, you will follow an action plan, issuing step-by-step deliverables required for successful project delivery. You will guarantee the integrity of analytics data as well as its analysis and interpretation in working with your team and client.

You will be responsible for the content, format, and overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation where required. Based on your good understanding of our projects and our clients' needs, you will collaborate with all our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Responsibilities

• Deliver projects related to the monitoring of the client's digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and webtesting, to online media buy optimization and CRM.
• Analyse data and structure relevant information for the client's benefit, in consistency with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
• Develop a sharp operational expertise on both conversion and online media-buy topics
• Meet clients' needs and pay strong attention to the quality of all deliverables
• Occasional travel possible, within Switzerland or abroad (including Paris)

Education and Experience

• Master's degree (business, engineering) or equivalent diploma
• 1 to 3 years experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies
• Working with web analytics tools
• Knowledge of the main online acquisition channels: SEO, SEM and bidmanagement, display and programmatic, affiliates, email and social media

Skills and Interests

• Fluent in French & English and excellent communication, oral and written
• Strong analytical skills and knowledge of analysis, statistical software and data vizualization tool
• Good business and market understanding
• Client-facing skills
• Good team spirit
• Strong interest in new technologies and the digital industry

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We are looking for a Senior Digital Analytics Consultant to join our London-based consulting team. As a Senior Digital Analytics Consultant, you will play a key role in delivering data-led projects to multiple big brand clients across industries such as luxury, automotive, retail and beauty.

About the Role

• You will work as part of a small, collaborative team to deliver high-quality outcomes for a variety of projects in the Ad Tech and Web Analytics space.
• You will meet client requirements within agreed deadlines, keeping track of required tasks for each project and liaising with relevant owners internally and externally.
• You will develop a sharp, operational expertise about web analytics and media-buy topics.
• You will occasionally travel within the UK or abroad when safe to do so.

Relevant Experience

• You should be educated to degree level.
• You should have 3+ years of experience in activation of marketing campaigns (Paid Search/Programmatic Display/Paid Social) across both Brand and Performance strategies.
• You should have hands-on experience working directly with various advertising technologies (DV360, Google Ads, Campaign Manager, Search Ads 360, Meta Ads Manager etc).
• You should have experience working with clients across multiple markets and/or brands.
• You should have knowledge and track record of creating/deploying cross-channel strategies, activating media tests and audience-led marketing programmes.
• You should have a proven track record of working within cross-functional/cross-platform digital projects with large groups of stakeholders and project team members.

Benefits

• You will be part of a multicultural, dynamic and fast-growing team.
• You will receive continuous (and certified) training on the digital ecosystem and technologies.
• You will receive a phone allowance.
• You will receive private medical coverage through AXA.
• You will receive a Transport for London travel card allowance.
• You will have the flexibility to work remotely for part of the week.
• You will receive 25 days holiday per year, in addition to UK bank and public holidays.
• You will be eligible for a company pension plan.
• You will be eligible for company-sponsored sporting and social activities.
• You will be eligible for Cyclescheme.

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