As our Paid Search Specialist, you'll play a critical role in executing our acquisition strategy, bringing new users into the bunq ecosystem by capturing high-intent demand on search engines.

Key responsibilities include: Refine keywords, targeting, and ad messaging while balancing manual and automated optimizations. Conduct regular audits to ensure campaign hygiene and traffic quality. Continuously A/B test and optimize every part of the funnel, from keywords and ad copy to landing pages and bidding strategies, to drive down CPA and maximize ROI. Dive deep into campaign data to uncover actionable insights, monitor performance against core KPIs, and report on results to steer the future of our search strategy. Collaborate with the wider acquisition team to identify and test new opportunities, whether it's expanding into new markets, languages, or exploring untapped search platforms.

Requirements include: Proven experience managing mid to large-scale Google Search campaigns. Expertise in keyword strategy, ad copy, targeting, bidding, and campaign structure. Proficiency with Smart Bidding and ability to troubleshoot pacing, ROI, and performance gaps. Strong analytical skills with experience using Google Ads, Looker, GA4, or similar analytics platforms. Curious and proactive, with hands-on experience in A/B testing, landing page experiments, and AI-driven tools for ad testing, keyword expansion, and reporting automation. Fluent in English, with excellent communication skills to collaborate effectively in a global team.

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