Duties and Responsibilities

Social Media & Content Management (30-60%)

• Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand awareness and engagement.
• Create, curate, and publish engaging content (graphics, video, text) tailored for both B2B and B2C audiences.
• Manage community interactions, respond to comments and messages, and foster a positive online community.

Marketing Events & Campaigns (5%)

• Plan, coordinate, and execute online and offline marketing events, including webinars, trade shows, partner showcases, and community tournaments.
• Support the development of integrated marketing campaigns to promote company services, products, and new initiatives.
• Manage event logistics, promotion, and post-event follow-up to maximize lead generation and ROI.

Reporting & Analytics (5%)

• Monitor, track, and analyze the performance of marketing campaigns and social media channels using analytics tools.
• Generate regular reports on KPIs (e.g., engagement rates, lead generation, conversion rates, ROI) to provide actionable insights and inform future strategy.
• Present findings and recommendations to the management team.

New Business Sector Support (30-60%)

• Conduct market research and analysis to identify opportunities and trends for new business sectors.
• Apply marketing expertise to develop go-to-market strategies, target audience profiles, and initial branding for new ventures.
• Collaborate with the business development and leadership teams to create marketing materials and pitches for new potential service lines or products.
• Execution for delivery of potentially one or more of the new business sectors

Represent the region for Global Marketing and Brand Alignment

• Work with the global marketing, branding, and social media teams for alignment and execution of global campaigns.

Requirements

• Bachelor’s degree with relevant working experience.
• Proven hands-on experience managing social media channels and running marketing events.
• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Baidu analytics, social media insights etc.).
• Excellent written and verbal communication skills in English and Mandarin.
• A creative, proactive, and entrepreneurial mindset.

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Duties and Responsibilities

Social Media & Content Management (30-60%)

Develop and execute the social media strategy across platforms in China (e.g., WeChat, Weibo, Douyin) to increase brand awareness and engagement. Create, curate, and publish engaging content (graphics, video, text) tailored for both B2B and B2C audiences. Manage community interactions, respond to comments and messages, and foster a positive online community.

Marketing Events & Campaigns (5%)

Plan, coordinate, and execute online and offline marketing events, including webinars, trade shows, partner showcases, and community tournaments. Support the development of integrated marketing campaigns to promote company services, products, and new initiatives. Manage event logistics, promotion, and post-event follow-up to maximize lead generation and ROI.

Reporting & Analytics (5%)

Monitor, track, and analyze the performance of marketing campaigns and social media channels using analytics tools. Generate regular reports on KPIs (e.g., engagement rates, lead generation, conversion rates, ROI) to provide actionable insights and inform future strategy. Present findings and recommendations to the management team.

New Business Sector Support (30-60%)

Conduct market research and analysis to identify opportunities and trends for new business sectors. Apply marketing expertise to develop go-to-market strategies, target audience profiles, and initial branding for new ventures. Collaborate with the business development and leadership teams to create marketing materials and pitches for new potential service lines or products. Execution for delivery of potentially one or more of the new business sectors.

Represent the region for Global Marketing and Brand Alignment

Work with the global marketing, branding, and social media teams for alignment and execution of global campaigns.

Requirements

• Bachelor’s degree with relevant working experience.
• Proven hands-on experience managing social media channels and running marketing events.
• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Baidu analytics, social media insights etc.).
• Excellent written and verbal communication skills in English and Mandarin.
• A creative, proactive, and entrepreneurial mindset.
• Passion for and experience in games.
• Experience in games marketing or games media a big plus.
• Good knowledge in game publishing.
• Experience marketing in both B2B and B2C models.
• Experience with graphic design (e.g., Adobe Creative Suite, Canva) and video editing tools.

Benefits

Base salary, Bonus, Social insurance and housing funds, medical check-up/ additional medical insurance, EAP Program.

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At the Porsche Centre Braunschweig, we're looking for a Marketing Specialist to join our team. As a Marketing Specialist, you'll be responsible for planning, steering, and implementing all marketing and communication measures - offline, digital, and experience-oriented.

Your tasks will include:

• Planning, steering, and implementing all marketing and communication measures - offline, digital, and experience-oriented
• Responsibility for our brand presence in all channels (website, social media, SEO/SEA, paid ads, newsletter, video, content)
• Development of digital campaigns and data-driven measures for lead generation and customer loyalty
• Steering of external agencies and service providers (digital, event, media, creation)
• Planning and realization of exclusive Porsche events and innovative hybrid formats
• Control and reporting of all marketing activities based on defined KPIs
• Ensuring GDPR-compliant use of customer data
• Close cooperation with sales, after-sales, and Porsche Germany

Requirements:

• Completed education or degree with a focus on marketing
• Several years of experience in marketing, preferably in the premium or automotive sector
• Very good knowledge of performance marketing, social media management, CRM, web analytics, and content production
• Analytical, creative, and organizationally strong - with a clear sense of brand aesthetics and customer emotion
• Communication skills in German and English
• Driving license class B
• Stylish, professional, and representative appearance and assertiveness
• Knowledge of CRM systems

We're looking for someone who is passionate about marketing and has a strong understanding of the automotive industry. If you're a team player who is not afraid to think outside the box, we'd love to hear from you.

Benefits:

• A highly motivated and collegial team
• A modern working environment with space for ideas
• Air-conditioned offices
• Regular further training
• Exclusive employee events and benefits around the Porsche brand
• The special spirit of a house that is more than just a workplace

If you're interested in this professional challenge with exciting perspectives, we'd love to get to know you. We're always on the lookout for new motivated employees who can strengthen our team, and we look forward to your online application.

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