{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/title/lifecycle-marketing-lead"},"x-facet":{"type":"title","slug":"lifecycle-marketing-lead","display":"Lifecycle Marketing Lead","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_a1028f9d-fa3"},"title":"Lifecycle Marketing Lead","description":"<p>Your job is to produce a job description for the job seeker. Treat copy that describes the job as more important than copy that talks about the company.</p>\n<p>Start with an opening paragraph: what the role is, who the company is, why it matters. If the ad mentions salary, include it here. One short paragraph about the company is enough — do not reproduce lengthy &quot;About Us&quot; text.</p>\n<p>For the role details, reuse the same section headings from the original ad (e.g. if the ad says &quot;Responsibilities&quot;, use that heading, not &quot;What you&#39;ll do&quot;). Match the tone of the original: if formal, stay formal. If casual, stay casual.</p>\n<p>Rephrase bullet points in your own words while keeping the factual content. Combine related points where it makes sense.</p>\n<p>Content that is not directly about the role (long company history, mission statements, investor lists, press quotes) should be paraphrased into a sentence or two at most — the job seeker needs to understand the company, not read its pitch deck.</p>\n<p>For benefits/perks: gather them from anywhere in the ad into one section. If the ad mentions nothing about benefits, omit a benefits section entirely.</p>\n<p>Do not invent information that is not in the original ad.</p>\n<p><strong>The Role</strong></p>\n<p>We&#39;re looking for a Lifecycle Marketing Lead to own and evolve the end-to-end customer journey—from signup through activation, sustained usage, and reactivation. This is a hybrid product growth + lifecycle marketing role. You will design the systems that turn product usage signals into timely, relevant interventions across email, and in-product surfaces.</p>\n<p><strong>What You&#39;ll Do</strong></p>\n<ul>\n<li><strong>Own onboarding, activation, and early lifecycle performance.</strong> Design and continuously improve the new user journey to reduce time-to-first-value, increase repeat usage, and drive early adoption of core product capabilities across API and dashboard experiences.</li>\n<li><strong>Build and operate lifecycle programs driven by product usage.</strong> Own lifecycle strategy across welcome, activation, engagement, expansion, and reactivation. Translate product events and usage thresholds into triggered journeys across email and in-product channels, partnering with an agency for design and execution where appropriate.</li>\n<li><strong>Run experiments that compound product-led growth.</strong> Design, execute, and analyze experiments using tools like PostHog to improve conversion, adoption, and retention. Maintain a focused experimentation cadence tied to clear lifecycle and revenue outcomes.</li>\n<li><strong>Support PLG-to-sales motions with high-quality signals.</strong> Define and operationalize signals that identify high-potential accounts based on usage behavior, and build automated flows that enable the BD team to engage with the right context at the right time.</li>\n<li><strong>Define, measure, and communicate lifecycle success.</strong> Establish clear lifecycle metrics and benchmarks (activation signals, engagement patterns, retention and reactivation rates), and use them to inform priorities, trade-offs, and ongoing optimization.</li>\n<li><strong>Partner cross-functionally to ship the journey.</strong> Work closely with product, engineering, data, and sales to align on lifecycle priorities, influence instrumentation and product surfaces, and ensure lifecycle systems reflect how customers actually use OpenRouter.</li>\n</ul>\n<p><strong>What We’re Looking For</strong></p>\n<ul>\n<li>7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products.</li>\n<li>Strong analytical instincts and experience working directly with product usage data and experimentation.</li>\n<li>Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar).</li>\n<li>Track record of working directly with engineers, designers and analysts to bring projects to life.</li>\n<li>Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth.</li>\n<li>Comfort owning strategy while executing tactically in an early-stage, evolving environment.</li>\n<li>Strong cross-functional communication skills and ability to work effectively with product and engineering partners.</li>\n</ul>\n<p><strong>Nice to Have</strong></p>\n<ul>\n<li>Experience with API-first, infrastructure, or developer-tools products.</li>\n<li>Prior experience building lifecycle systems from scratch.</li>\n<li>Familiarity with customer data platforms, enrichment, or CRM workflows.</li>\n<li>Technical or growth-engineering background enabling lightweight automation or instrumentation.</li>\n</ul>\n<p><strong>Why OpenRouter</strong></p>\n<ul>\n<li>Work at the center of the AI infrastructure stack as enterprises define how they adopt LLMs.</li>\n<li>High ownership and autonomy to define how developer education and community scale.</li>\n<li>Opportunity to shape a foundational function at a fast-growing company.</li>\n<li>Fully remote team with a culture of autonomy and trust.</li>\n<li>Competitive compensation, including base salary and equity.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_a1028f9d-fa3","directApply":true,"hiringOrganization":{"@type":"Organization","name":"OpenRouter","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/openrouter.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/openrouter/908a39d3-5fb6-4c55-9efc-90e3a29627d3","x-work-arrangement":"Remote","x-experience-level":"senior","x-job-type":"Full time","x-salary-range":null,"x-skills-required":["Lifecycle Marketing","Growth Marketing","Product Growth","Email Platforms","Marketing Automation","PostHog","Experimentation Tooling","Product Usage Data","Data Analysis","Cross-Functional Communication"],"x-skills-preferred":["API-first","Infrastructure","Developer-Tools","Customer Data Platforms","Enrichment","CRM Workflows","Technical","Growth-Engineering"],"datePosted":"2026-03-09T09:48:57.971Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote (US)"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Lifecycle Marketing, Growth Marketing, Product Growth, Email Platforms, Marketing Automation, PostHog, Experimentation Tooling, Product Usage Data, Data Analysis, Cross-Functional Communication, API-first, Infrastructure, Developer-Tools, Customer Data Platforms, Enrichment, CRM Workflows, Technical, Growth-Engineering"}]}