Lead Game Product Manager (Madden Mobile) · Electronic Arts

Mon, 09 Mar 2026 11:03:15 GMT
Engineering

Electronic Arts · Orlando, Florida, United States of America · $111,600 - $152,800 CAD · hybrid

We're looking for a Lead Game Product Manager to join our team dedicated to delivering American Football gaming experiences to millions of players worldwide. As a Lead Game Product Manager, you'll work at the intersection of one of the world's most iconic sports entertainment brands and the fast-moving world of F2P gaming.

You'll be part of a collaborative team united by a love of games and a drive to deliver. Together, you'll craft a constant stream of exciting content and engaging experiences that keep players coming back. Working hand-in-hand with Game Design, Engineering, Analytics, Production, and Marketing, you'll help build experiences that are fun, rewarding, and genuinely memorable.

Responsibilities

Partner with a cross-functional team to drive product performance, contributing to key outcomes across acquisition, engagement, retention, and monetization.

Build live ops that maximize player engagement and monetization throughout the product lifecycle.

Model, analyze, and optimize in-game economies and monetization systems to balance player experience with business performance.

Lead a data-driven culture of hypothesis, experimentation, validation, and iteration.

Develop and implement game health review cycles that synthesize internal metrics, player feedback, and market signals to drive product improvements.

Partner with Marketing to drive top-of-funnel growth strategies, ensuring acquisition efforts are aligned with in-game onboarding and early player experience.

Requirements

5+ years of experience in product management, with meaningful experience in live service F2P games.

Proven track record of owning and improving a live F2P title through its product lifecycle, including delivery of features, live ops events, and post-launch optimization.

Deep understanding of F2P game ecosystems, including player lifecycle management, spending behaviors, monetization design, and UA economics.

Strong analytical skills, with experience defining and tracking KPIs, building business cases, and making data-informed decisions. Forecasting and modeling experience a plus.

Experience designing and running A/B tests and translating results into clear product action.

Ability to craft wireframes and detailed product specifications, and present work confidently to executive stakeholders.

Outstanding written and verbal communication skills, with the ability to align cross-functional teams around a product vision.

A player-first mentality and genuine passion for games.

BA/BS in a quantitative or technical discipline (math, economics, engineering, finance), or MBA a plus.

Highly desirable: A passionate football fan with a strong understanding of American Football and the EA SPORTS brand.

Compensation and Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

British Columbia (depending on location e.g. Vancouver vs. Victoria): $111,600 - $152,800 CAD

Pay is just one part of the overall compensation at EA. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.