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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_e0282068-db6"},"title":"Integrated Marketing Manager","description":"<p><strong>The Company You’ll Join</strong></p>\n<p>Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.</p>\n<p><strong>The Team You’ll Work With</strong></p>\n<p>Carta is looking for an Integrated Marketing Manager to join our Asia-Pacific, Middle East &amp; Africa (APAC &amp; MEA) marketing team, based in Hong Kong. Carta expanded into Asia Pacific in 2021, with Singapore as our regional hub. We are now opening our office in Hong Kong and building a local, on-the-ground team to support founders, fund managers and investors across Hong Kong and the Greater Bay Area.</p>\n<p><strong>The Problems You’ll Solve</strong></p>\n<ul>\n<li>Build Carta’s Brand from the Ground Up in Hong Kong: Establish Carta’s local marketing presence in a new market, ensuring strong brand awareness, credibility, and trust within the startup, VC, PE and private markets ecosystem. Act as the in-market marketing owner, translating global narratives into messaging that resonates with Hong Kong audiences and market dynamics.</li>\n<li>Drive Deep Localization Across Channels: Localize integrated campaigns across content, digital, event, PR and community - ensuring language, tone, formats and channels reflect local norms and expectations. Work closely with the team in Singapore to adapt campaigns, while also identifying when the market requires bespoke, locally-led initiatives.</li>\n<li>Plan and Execute Integrated Campaigns (Brand → Demand): Own end-to-end integrated marketing programs that balance brand-building, education and pipeline creation, including events, thought leadership, digital campaigns and more. Partner closely with Sales and Partnerships to align campaigns with local go-to-market priorities.</li>\n<li>Be the Connector Between Global Strategy and Local Reality: Serve as the voice of the market within the regional marketing team - feeding back insights on audience behavior, competitor activity, cultural nuance, and emerging opportunities.</li>\n<li>Own Local Measurement and Budgeting: Manage the regional budget and track/report on performance across awareness, engagement, and pipeline metrics, helping shape success is measured in an early-stage market.</li>\n</ul>\n<p><strong>The Impact You’ll Have</strong></p>\n<p>You will define what “good” looks for Carta marketing in Hong Kong. Your work will directly shape our brand perception, ecosystem relationships, and early commercial momentum in the market. This is a rare opportunity to build a market almost from scratch.</p>\n<p><strong>About You</strong></p>\n<ul>\n<li>5+ years of experience in B2B marketing, preferably in SaaS, fintech, or the startup/VC/PE ecosystem</li>\n<li>Proven experience as a full-stack marketer</li>\n<li>comfortable working across brand, content, digital, events, and demand generation</li>\n<li>Experience launching or building a brand in a new or early-stage market (0→1 experience strongly preferred)</li>\n<li>Strong instincts for localization and cultural nuance, particularly within Hong Kong</li>\n<li>Experience collaborating cross-functionally with sales, marketing, and partnerships</li>\n<li>Able to balance strategic thinking with hands-on execution</li>\n<li>you can set direction and do the work</li>\n<li>Strong organizational skills to manage multiple projects and budgets concurrently</li>\n<li>Excellent written and verbal communication skills in English and Cantonese</li>\n<li>Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, or equivalents</li>\n<li>Deep interest in the private markets in the region</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_e0282068-db6","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Carta","sameAs":"https://www.carta.com/","logo":"https://logos.yubhub.co/carta.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/carta/jobs/7590549003","x-work-arrangement":"onsite","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["B2B marketing","SaaS","fintech","startup/VC/PE ecosystem","full-stack marketer","brand","content","digital","events","demand generation","localization","cultural nuance","collaboration","strategic thinking","hands-on execution","analytics","tools","Salesforce","Marketo","Google Analytics"],"x-skills-preferred":[],"datePosted":"2026-04-18T15:54:06.694Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Hong Kong, China"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"B2B marketing, SaaS, fintech, startup/VC/PE ecosystem, full-stack marketer, brand, content, digital, events, demand generation, localization, cultural nuance, collaboration, strategic thinking, hands-on execution, analytics, tools, Salesforce, Marketo, Google Analytics"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_d47e6d31-984"},"title":"Integrated Marketing Manager","description":"<p><strong>The Role</strong></p>\n<p>As an Integrated Marketing Manager at Carta, you will be responsible for developing and executing full-funnel regional campaigns to drive awareness, engagement, and pipeline growth. You will work closely with cross-functional teams to create integrated marketing campaigns that span owned and paid channels, including social media, paid digital, email marketing, virtual events, physical events, and gifting programs.</p>\n<p><strong>Key Responsibilities</strong></p>\n<ul>\n<li>Run full-funnel regional campaigns to drive awareness, engagement, and pipeline growth</li>\n<li>Collaborate with content, brand, events, digital, and product teams to bring campaigns to life</li>\n<li>Own end-to-end execution of campaigns, from planning to launch to post-mortem</li>\n<li>Measure and analyze campaign performance, including engagement metrics, attribution, and pipeline impact</li>\n</ul>\n<p><strong>The Impact</strong></p>\n<p>You will be a key player in elevating Carta&#39;s European presence, accelerating customer acquisition through integrated marketing efforts, and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.</p>\n<p><strong>The Team</strong></p>\n<p>You will join a dynamic and diverse group of people who are responsible for Carta&#39;s growth across the region. As part of a rapidly growing team, you will have the opportunity to fuel the growth of the company.</p>\n<p><strong>About You</strong></p>\n<ul>\n<li>5+ years of experience in B2B marketing, preferably in SaaS, fintech, or VC/PE ecosystem</li>\n<li>Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact</li>\n<li>Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs</li>\n<li>Comfortable working cross-functionally with multiple teams and stakeholders</li>\n<li>Ability to manage timelines, budgets, and resources effectively</li>\n<li>Strategic thinker who can also execute with attention to detail and creativity</li>\n<li>Strong written and verbal communication skills, with experience localising messaging to regional audiences</li>\n<li>Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, Luma, or equivalents</li>\n<li>Deep interest in the private markets industry in Europe</li>\n<li>Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_d47e6d31-984","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Carta","sameAs":"https://carta.com/","logo":"https://logos.yubhub.co/carta.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/carta/jobs/7617959003","x-work-arrangement":"onsite","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["B2B marketing","SaaS","Fintech","VC/PE ecosystem","Integrated marketing campaigns","Demand generation programs","Analytics","Salesforce","Marketo","Google Analytics","Luma"],"x-skills-preferred":[],"datePosted":"2026-04-18T15:52:58.114Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"London, England"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"B2B marketing, SaaS, Fintech, VC/PE ecosystem, Integrated marketing campaigns, Demand generation programs, Analytics, Salesforce, Marketo, Google Analytics, Luma"}]}