{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/title/head-of-social-and-influencer-marketing"},"x-facet":{"type":"title","slug":"head-of-social-and-influencer-marketing","display":"Head of Social and Influencer Marketing","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_3bd8217a-ae4"},"title":"Head of Social and Influencer Marketing","description":"<p>About Gusto At Gusto, we&#39;re on a mission to grow the small business economy. We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.</p>\n<p>About the Role As the Head of Social and Influencer Marketing, you will define and lead Gusto&#39;s social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors. You will be responsible for building, managing, and developing a high-performing team, overseeing all social channels, content strategy, and end-to-end influencer programs.</p>\n<p>Responsibilities</p>\n<ul>\n<li>Develop and execute a comprehensive social media and influencer marketing strategy aligned with business objectives, brand guidelines, and B2B audience needs.</li>\n<li>Lead, mentor, and grow a team of social media and influencer marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.</li>\n<li>Oversee content strategy, creation, and distribution across all owned social channels (e.g., LinkedIn, Meta, YouTube, Tik Tok), ensuring brand consistency and engagement.</li>\n<li>Design, launch, and manage end-to-end influencer programs that drive authentic advocacy, reach new audiences, and generate measurable results for B2B segments.</li>\n<li>Establish and evolve community management best practices, ensuring timely and engaging interactions with our audience.</li>\n<li>Partner closely with Brand, Product Marketing, PR, and Sales teams to integrate social and influencer efforts into broader campaigns and product launches.</li>\n<li>Define key performance indicators (KPIs), conduct regular analysis of social media and influencer performance, and provide actionable insights to optimize strategy and demonstrate ROI.</li>\n</ul>\n<p>Requirements</p>\n<ul>\n<li>12+ years of overall marketing experience, with at least 7+ years specializing in social media and influencer marketing, and 3+ years in a leadership role managing a team.</li>\n<li>Proven track record of building and scaling social media and influencer programs for B2B brands, demonstrating measurable growth in awareness, engagement, and lead generation.</li>\n<li>Deep expertise in developing content strategies tailored for various social platforms and audience segments.</li>\n<li>Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms.</li>\n<li>Exceptional analytical skills: ability to interpret complex social data, measure campaign effectiveness, and translate insights into strategic recommendations.</li>\n<li>A proven track record of operating at the Innovator or Amplifier level of AI fluency.</li>\n</ul>\n<p>What We Offer Our cash compensation amount for this role is targeted at $169,000 - $200,000/yr in Denver, Phoenix, and Atlanta, and $200,000 - $240,000/yr for San Francisco &amp; New York.</p>\n<p>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).</p>\n<p>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it&#39;s the right thing to do, but because it makes our company stronger.</p>\n<p>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions)</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_3bd8217a-ae4","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Gusto","sameAs":"https://www.gusto.com/","logo":"https://logos.yubhub.co/gusto.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/gusto/jobs/7276841?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$169,000 - $240,000/yr","x-skills-required":["Social Media Marketing","Influencer Marketing","Content Strategy","Team Management","Analytics","AI Fluency"],"x-skills-preferred":[],"datePosted":"2026-04-28T22:07:01.051Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ; Toronto, ON; Chicago, IL"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Social Media Marketing, Influencer Marketing, Content Strategy, Team Management, Analytics, AI Fluency","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":169000,"maxValue":240000,"unitText":"YEAR"}}}]}