{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/title/gtm-methodology-lead"},"x-facet":{"type":"title","slug":"gtm-methodology-lead","display":"Gtm Methodology Lead","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_7733a9c4-886"},"title":"GTM Methodology Lead","description":"<p><strong>Job Posting</strong></p>\n<p>We are seeking a highly experienced GTM Methodology Lead to own the global rollout, adoption, and scale of our core revenue methodologies, including MEDDPICC and Command of the Message (CoM), across Sales and Post-Sales at Synthesia.</p>\n<p><strong>Responsibilities</strong></p>\n<p><strong>Methodology Ownership &amp; Strategy</strong></p>\n<ul>\n<li>Own the vision, strategy, and roadmap for MEDDPICC and Command of the Message adoption across global revenue teams.</li>\n<li>Develop and institutionalize a shared GTM language tailored specifically to Synthesia — aligning Sales, Post-Sales, and leadership around common definitions, inspection standards, and execution expectations.</li>\n<li>Define clear success metrics tied to pipeline quality, win rates, deal velocity, expansion, and forecast accuracy.</li>\n<li>Act as the internal authority on revenue methodology best practices.</li>\n</ul>\n<p><strong>Global Rollout &amp; Enablement</strong></p>\n<ul>\n<li>Design and deliver scalable training programs, workshops, and coaching sessions for both new hires and tenured team members across Sales and Post-Sales.</li>\n<li>Lead global rollouts across regions and segments, ensuring consistent execution standards.</li>\n<li>Develop certification frameworks and reinforcement programs to drive long-term behavioral adoption.</li>\n<li>Partner with the broader enablement team to embed MEDDPICC and Command of the Message into all onboarding and ongoing enablement initiatives.</li>\n</ul>\n<p><strong>Reinforcement &amp; Operationalization</strong></p>\n<ul>\n<li>Partner with RevOps to embed MEDDPICC and CoM into CRM workflows, deal reviews, QBRs, forecasting processes, and account planning.</li>\n<li>Standardize inspection frameworks and coaching guides for frontline managers.</li>\n<li>Ensure methodology principles extend beyond new logo acquisition into renewals, expansions, and strategic account growth.</li>\n<li>Drive consistency in deal strategy and inspection across the revenue organization.</li>\n</ul>\n<p><strong>Cross-Functional Alignment</strong></p>\n<ul>\n<li>Collaborate with Product Marketing to align messaging, positioning, and value narratives with Command of the Message principles.</li>\n<li>Align with Customer Success leadership to embed qualification and value frameworks into post-sale motions.</li>\n<li>Act as a trusted advisor to senior revenue leaders on methodology adherence, performance impact, and revenue quality.</li>\n</ul>\n<p><strong>Measurement &amp; Continuous Improvement</strong></p>\n<ul>\n<li>Establish KPIs and dashboards to measure adoption, quality, and effectiveness.</li>\n<li>Conduct regular audits of deal quality and methodology application.</li>\n<li>Continuously refine training content, reinforcement strategies, and coaching programs based on performance insights.</li>\n<li>Drive ongoing iteration as the business scales.</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>6–8+ years in revenue enablement, sales leadership, or GTM strategy roles within high-growth B2B SaaS organizations.</li>\n<li>Deep, hands-on expertise in MEDDPICC and Command of the Message, with proven experience leading enterprise-scale rollouts.</li>\n<li>Demonstrated success improving win rates, deal velocity, expansion performance, and forecast accuracy.</li>\n<li>Experience building and scaling a shared revenue language across cross-functional GTM teams.</li>\n<li>Proven ability to embed methodologies into CRM systems, operating rhythms, and inspection frameworks.</li>\n<li>Strong executive presence with the ability to influence senior stakeholders.</li>\n<li>Exceptional facilitation, coaching, and change management skills.</li>\n<li>Data-driven mindset with the ability to translate insights into actionable enablement strategies.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_7733a9c4-886","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Synthesia","sameAs":"https://www.synthesia.io/","logo":"https://logos.yubhub.co/synthesia.io.png"},"x-apply-url":"https://jobs.ashbyhq.com/synthesia/d1c1ffdc-4c67-416f-a6ff-6baefc7a158f","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$200 million Series E funding round, $4 billion valuation","x-skills-required":["MEDDPICC","Command of the Message","Revenue Enablement","Sales Leadership","GTM Strategy","CRM","Deal Reviews","QBRs","Forecasting Processes","Account Planning","Product Marketing","Customer Success"],"x-skills-preferred":["Facilitation","Coaching","Change Management","Data-Driven Mindset","Actionable Enablement Strategies"],"datePosted":"2026-03-06T18:29:35.457Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York City"}},"employmentType":"FULL_TIME","occupationalCategory":"Sales","industry":"Technology","skills":"MEDDPICC, Command of the Message, Revenue Enablement, Sales Leadership, GTM Strategy, CRM, Deal Reviews, QBRs, Forecasting Processes, Account Planning, Product Marketing, Customer Success, Facilitation, Coaching, Change Management, Data-Driven Mindset, Actionable Enablement Strategies"}]}