Responsibilities:

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes.
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization.
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.

Requirements:

• 7+ years of work experience
• 5+ years of experience in a marketing role designing and launching campaigns
• 3+ years of experience analyzing and taking action on the performance of marketing campaigns
• 3+ years of experience writing marketing briefs
• 3+ years of experience leveraging data and ML-driven techniques

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We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators.

Responsibilities

Own mobile app growth and App Store Optimization (ASO)

• Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play
• Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements
• Analyze performance data to continuously refine messaging, creative, and store listing elements

Drive website conversion rate optimization (CRO)

• Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows
• Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates
• Collaborate with Design and Content teams to develop and test high-performing landing page variations

Build testing infrastructure and experimentation culture

• Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web
• Develop hypotheses based on data analysis, user research, and competitive intelligence
• Document learnings and share insights across the organization to inform broader product and marketing strategy

Analyze, measure, and report on performance

• Build dashboards and reporting frameworks to measure mobile and web conversion performance
• Identify friction points and conversion drop-offs across mobile app install flows and website signup funnels
• Monitor competitive landscape and industry benchmarks to identify opportunities

What You'll Bring

• 10+ years of growth or performance marketing experience with significant focus on mobile app growth and website conversion optimization
• Deep expertise in ASO and website CRO, including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel
• Hands-on experience with mobile measurement platforms and analytics tools
• Strong analytical skills with proven ability to establish testing cultures – you design experiments, interpret data, and run rigorous programs that deliver measurable results
• Experience partnering with Product and Engineering to implement tracking and optimize user experiences
• Creative problem-solver with bias for experimentation – you iterate constantly and aren't afraid to fail fast
• Experience marketing to non-technical audiences (creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions
• Background in SaaS products, developer tools, AI-powered testing tools, or high-growth tech companies is a plus

Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Commuter Benefits
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In Office Amenities

Want to Learn More?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

Compensation Range

$165K - $215K

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