You will report to the Senior Director, Marketing - Domains & Applications, and work remote from a US-approved state or hybrid from our NYC Headquarters.

Key responsibilities include:

• Continuing to scale and refine the global marketing strategy for the Squarespace Domains business, focusing on sustainable growth, stronger channel performance, and deeper international traction.

• Evolving the Domains product brand to further align with Squarespace’s core values (design excellence, clarity, transparency) and expanding brand visibility across priority markets.

• Strengthening and optimising the partnership marketing program with key organisations in the Domains ecosystem, identifying new co-marketing opportunities and maturing existing partnerships for long-term impact.

• Working cross-functionally with Squarespace’s marketing teams, including media, lifecycle, and content, to enhance campaign effectiveness and continue optimising the shared-services operating model.

• Collaborating closely with Product Management to amplify product launches, improve messaging precision, and showcase value to both new and existing users.

• Leveraging data analytics to refine KPIs, expand testing programs, and drive ongoing optimisation across acquisition and retention initiatives.

• Managing and allocating marketing spend with increasing efficiency, tracking performance against revenue, CAC, LTV, ROI, and broader product-led growth goals.

• Partnering with Analytics, UX Research, and CRM to iterate on and optimise a cross-product introduction framework that increases adoption of additional Squarespace products and supports customer engagement, retention, and lifetime value.

To succeed in this role, you will need:

• 12+ years of marketing experience focused on growth, brand, and partnerships.

• Experience working for a B2C tech or SaaS company.

• Previous experience building and overseeing marketing budgets, allocating resources to high-impact channels and campaigns.

• The ability to evaluate and build a roster of growth-focused partnerships to engage with on promotional and co-marketing programs that align with Squarespace brand values.

• Deep understanding of organic and paid user funnels, with experience owning programs that directly drive acquisition.

• Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and adept at using data for campaign optimisation.

• A proven track record of being able to work cross-functionally and represent marketing with senior partners across Product, Finance, Business Development, and Analytics.

• Comfort in creating insights materials and marketing briefs to engage with a world-class Creative organisation and provide feedback on creative materials that will be used in campaign and brand work.

• Experience in attracting, retaining, and developing outstanding marketing talent.

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