We're looking for a Demand Generation Manager to join our small but mighty marketing team. As a Demand Generation Manager, you'll be responsible for launching integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth.
\nYour primary goal will be to create demand by telling the right story, at the right time, across all the right channels. You'll work closely with our marketing ops and revenue ops teams to deliver campaign reporting, track pipeline contribution, and measure success against key metrics.
\nTo succeed in this role, you'll need 4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company. You'll also need strong analytical skills, experience using marketing analytics platforms and CRM systems, and a solid understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales.
\nIn addition to your technical skills, you'll need to be a self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment. You'll also need to be a clear communicator who can present campaign performance and pipeline impact to sales leaders and executives.
\nAs a bonus, you'll get to work with a talented team of people who genuinely care about the work, each other, and our customers. We offer a comprehensive benefits package, including health insurance, dental and vision coverage, unlimited PTO, and a commuter stipend. And, of course, you'll get to enjoy the perks of working in a hybrid culture that brings teams together in person on Monday, Tuesday, Thursday, and Friday.
\nIf you're ready to help shape the future of compensation alongside people who are smart, humble, and genuinely motivated by the problem we're solving, we'd love to meet you.
\nXML job scraping automation by YubHub
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\nAccount-Based Marketing (ABM)
\nYou will own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns. You will report on digital ABM campaign performance to stakeholders with actionable insights.
\nCampaign Strategy & Execution
\nYou will plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline. You will manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates. You will collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
\nEmail Marketing & Nurture
\nYou will develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives. You will collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
\nWebinar, Event, and Field Campaign Promotion
\nYou will drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns. You will collaborate with field marketing and events teams to build integrated event promotion plans.
\nOperations & Optimisation
\nYou will ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns. You will partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting. You will analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments.
\nRequirements
\nBenefits
\nXML job scraping automation by YubHub
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