Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet's resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow's milk consumption.

As a Brand Lead (BL) for Oatly North America, you'll join Oatly's infamous Department of Mind Control (ODMC) and report to the Brand Director for North America. Your mission is simple (but not easy): keep Oatly culturally relevant and unmistakably Oatly by ensuring our global creative vision comes to life locally in the most impactful way.

You'll act as the bridge between brand strategy, creative execution, and commercial reality, helping translate bold ideas into meaningful activations across the United States and Canada. The brand is your #1 focus. You are the local custodian of one of the world's most unexplainable yet deeply resonant brands.

Your role is to help 'keep Oatly weird' , bringing the brand to life through collaborations, activations, partnerships, and commercial opportunities that connect meaningfully with a North American audience. You work closely with your regional ODMC team (Brand Director, Creatives, and Creative Project Lead) and collaborate across the broader ODMC ecosystem , including Creative, PR/Comms, Media & Social, Events, Design, Project Management, and Production.

You are also a key partner to Oatly's commercial teams, ensuring the brand shows up in ways that strengthen both cultural relevance and business growth. By building strong relationships across functions , including Retail, Foodservice, and Coffee , you help identify opportunities where the brand can shine.

Just as importantly, you stay deeply connected to culture. You keep a finger on the pulse of your market, constantly scanning for unexpected opportunities that help Oatly show up in surprising and meaningful ways.

The role will be based in New York, is remote but will require regular travel.

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