Advertising Marketing Science Lead · OpenAI

Sun, 08 Mar 2026 22:14:24 GMT
Marketing

OpenAI · San Francisco · $284K – $415K · hybrid

Compensation

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

401(k) retirement plan with employer match

Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

Mental health and wellness support

Employer-paid basic life and disability coverage

Annual learning and development stipend to fuel your professional growth

Daily meals in our offices, and meal delivery credits as eligible

Relocation support for eligible employees

Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

About the team

OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.

About the role

We’re looking for an Advertising Marketing Science leader to establish and scale OpenAI’s advertiser-facing reporting, measurement, and attribution credibility. You’ll combine deep measurement expertise with strong judgment and cross-functional leadership to define how advertisers understand performance on OpenAI and how our reporting aligns with their existing measurement frameworks (MTA, incrementality/lift testing, MMM/geo experimentation).

This role will start as a hands-on individual contributor responsible for building the methodological foundations of OpenAI’s advertising measurement system. Over time, you will define the strategy, operating model, and team needed to scale this function globally as advertiser adoption grows.

This role is ideal for someone who enjoys building new capabilities from first principles, can translate complex causal measurement approaches into trusted industry narratives, and is energized by partnering across Product, Engineering, Sales, Partnerships and Legal to build a privacy-first measurement ecosystem.

In this role, you will:

Define OpenAI’s advertiser measurement strategy, establishing how our reporting aligns with attribution (MTA), incrementality/lift testing, MMM, geo experimentation, and partner measurement frameworks.

Build the foundation of OpenAI’s Marketing Science function, initially leading work as an individual contributor while designing the long-term team structure, operating model, and measurement programs.

Lead advertiser-facing measurement discussions, representing OpenAI in executive briefings, measurement escalations, and industry conversations while building trust in our methodologies and reporting.

Develop clear advertiser narratives that translate causal inference, attribution models, and statistical methodologies into understandable guidance for campaign optimization and investment decisions.

Design and govern OpenAI’s advertising measurement program, including standardized experiment patterns (A/B, geo, quasi-experimental), power calculators, diagnostics, and experiment-quality guardrails.

Build scalable measurement frameworks that reconcile results across MMM, MTA, and lift testing, helping advertisers triangulate OpenAI performance within their broader marketing measurement systems.

Establish privacy-centric measurement approaches as needed, including aggregated measurement, and conversion modeling in partnership with Legal and Privacy teams.

Translate measurement strategy into product capabilities, partnering with Product and Engineering to operationalize methodologies into durable measurement tools and reporting infrastructure.

Shape OpenAI’s external measurement ecosystem, working with third-party measurement partners, clean-room providers, and industry groups to align standards and reduce friction for advertisers.

You might thrive in this role if you:

Have deep expertise in advertising measurement including experimentation, incrementality testing, attribution modeling, and econometric approaches such as MMM.

Have experience designing and scaling lift or incrementality programs, including governance, experimentation frameworks, and statistical quality standards.

Are comfortable acting as a senior external measurement authority, confidently leading advertiser conversations, navigating discrepancies, and building trust with sophisticated marketing organizations.

Can translate complex statistical concepts into practical decision frameworks for both technical and non-technical audiences.

Can build functions from the ground up, setting strategy while also executing hands-on during early stages of team development.

Have successfully partnered with Product and Engineering teams to translate measurement science into scalable product capabilities.

Have experience working with third-party measurement providers or industry standards organizations.

Thrive in fast-paced, high-ambiguity environments and are comfortable leading cross-company initiatives without direct authority.

Care deeply about building trusted, privacy-forward measurement systems that enable long-term advertiser confidence.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see [OpenAI’s Affirm