Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.

Key responsibilities include:

• Building and executing 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
• Developing vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
• Partnering with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
• Orchestrating multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
• Tracking and reporting on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
• Defining ABM KPIs and building reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
• Collaborating cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematizing what works into a repeatable ABM playbook

Ideally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.

Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.

Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.

Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.

Nice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.

Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.

Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.

We offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.

If you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!

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As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You'll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans.

By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts.

Responsibilities

• Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
• Translate go-to-market priorities into strategic campaigns
• Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
• Lead digital ABM execution across paid social, display, and other account-based channels
• Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
• Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
• Establish operating processes and communication frameworks to align Marketing and Sales around ABM
• Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue

Qualifications

• 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
• Experience fintech or startup environments, preferred
• Proficiency in any data visualization tool
• Ability to translate performance data into clear insights and recommendations for stakeholders
• Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
• Demonstrated ability to build cross-functional partnerships
• Solution-oriented, proactive mindset and ability to thrive in ambiguity

Additional Information

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description.

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