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This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation,ensuring every initiative drives measurable, efficient growth.</p>\n<p>The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue</li>\n<li>Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI</li>\n<li>Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience</li>\n<li>Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic</li>\n<li>Implement a robust experimentation framework for A/B testing and new channel evaluation</li>\n<li>Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals</li>\n<li>Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact</li>\n<li>Manage agency and vendor relationships to ensure alignment and quality</li>\n<li>Build, mentor, and grow a high-performing team</li>\n<li>Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement</li>\n</ul>\n<p>Qualifications:</p>\n<ul>\n<li>Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus</li>\n<li>7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role</li>\n<li>Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels</li>\n<li>Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing</li>\n<li>Experience working with enterprise buyer journeys and ABM motions</li>\n<li>Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau</li>\n<li>Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity</li>\n<li>Collaborative, growth-oriented leader with experience managing internal teams and agencies</li>\n</ul>\n<p>Preferred Qualifications:</p>\n<ul>\n<li>Proven success leading marketing initiatives across multiple countries or regions</li>\n<li>Industry-specific campaign expertise</li>\n</ul>\n<p>Perks &amp; Benefits:</p>\n<ul>\n<li>Comprehensive medical, dental, and vision coverage with plans to fit you and your family</li>\n<li>Flexible PTO to take the time you need, when you need it</li>\n<li>Paid parental leave for all new parents welcoming a new child</li>\n<li>Retirement savings plan to help you plan for the future</li>\n<li>Remote work setup budget to help you create a productive home office</li>\n<li>Monthly wellness and communication stipend to keep you connected and balanced</li>\n<li>In-office meal program and commuter benefits provided for onsite employees</li>\n</ul>\n<p>Compensation at Cresta:</p>\n<ul>\n<li>Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.</li>\n</ul>\n<p>Compensation for this position includes a Base Salary + Bonus + Equity.</p>\n<p>Base Salary Range: $200,000- $240,000</p>\n<p>Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_7980f124-81e","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Cresta","sameAs":"https://www.cresta.ai/","logo":"https://logos.yubhub.co/cresta.ai.png"},"x-apply-url":"https://job-boards.greenhouse.io/cresta/jobs/4969380008","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$200,000- $240,000","x-skills-required":["paid acquisition","SEO","website optimization","analytics","full-funnel marketing","Google Ads","LinkedIn Ads","GA4","HubSpot","Salesforce","Clay n8n","SEMrush","Looker","Tableau"],"x-skills-preferred":[],"datePosted":"2026-04-17T12:26:15.427Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"United States (Remote)"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"paid acquisition, SEO, website optimization, analytics, full-funnel marketing, Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, Looker, Tableau","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":200000,"maxValue":240000,"unitText":"YEAR"}}}]}