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We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels.</p>\n<p>Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey,from generating awareness, to driving conversion, and ongoing engagement in the Omada Program.</p>\n<p>Your Impact:</p>\n<ul>\n<li>Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social &amp; paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.</li>\n<li>Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.</li>\n<li>Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.</li>\n<li>Continuously refine messaging across all lifecycle communications as company programs expand/change.</li>\n<li>Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.</li>\n<li>Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.</li>\n<li>Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.</li>\n<li>Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.</li>\n<li>Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.</li>\n<li>Ad hoc marketing projects as needed to support company priorities</li>\n</ul>\n<p>About you:</p>\n<ul>\n<li>Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred</li>\n<li>Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.</li>\n<li>5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.</li>\n<li>Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.</li>\n<li>Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.</li>\n<li>Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.</li>\n<li>Experience with CRM systems and marketing automation tools.</li>\n<li>A creative, innovative mindset with a passion for delivering outstanding consumer experiences.</li>\n</ul>\n<p>Bonus Points for:</p>\n<ul>\n<li>A career defined by progressively expanding leadership roles in successful/recognizable consumer and/or B2B2C companies, tilting towards Growth. Health-tech or related experience is a strong plus.</li>\n</ul>\n<p>Benefits:</p>\n<ul>\n<li>Competitive salary with generous annual cash bonus</li>\n<li>Equity grants</li>\n<li>Remote first work from home culture</li>\n<li>Flexible Time Off to help you rest, recharge, and connect with loved ones</li>\n<li>Generous parental leave</li>\n<li>Health, dental, and vision insurance (and above market employer contributions)</li>\n<li>401k retirement savings plan</li>\n<li>Lifestyle Spending Account (LSA)</li>\n<li>Mental Health Support Solutions</li>\n<li>...and more!</li>\n</ul>\n<p>It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!</p>\n<ul>\n<li>Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.</li>\n<li>Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.</li>\n<li>Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.</li>\n<li>Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.</li>\n<li>Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.</li>\n<li>Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.</li>\n</ul>\n<p>About Omada Health:</p>\n<p>Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: <a href=\"https://www.omadahealth.com/\">https://www.omadahealth.com/</a></p>\n<p>Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.</p>\n<p>We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.</p>\n<p>Below is a summary of salary ranges for this role in the following geographies:</p>\n<p>California, New York State and Washington State Base Compensation Ranges: $194,120 - $242,650*, Colorado Base Compensation Ranges: $179,350 - $232,100*. Other states may vary.</p>\n<p>This role is also eligible for participation in annual cash bonus and equity grants.</p>\n<p>*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate&#39;s skills and experience, and other business considerations.</p>\n<p>Please click here for more information on our Candidate Privacy Notice.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_ae79bcde-788","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Omada Health","sameAs":"https://www.omadahealth.com/","logo":"https://logos.yubhub.co/omadahealth.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/omadahealth/jobs/7701296","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$194,120 - $242,650*","x-skills-required":["digital marketing","email marketing","direct mail","SMS/phone-based outreach","web marketing","social media marketing","paid advertising","marketing analytics","CRM systems","marketing automation tools"],"x-skills-preferred":["leadership","team management","cross-functional collaboration","data analysis","creative problem-solving","innovation"],"datePosted":"2026-04-17T12:49:56.821Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote, USA"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Healthcare","skills":"digital marketing, email marketing, direct mail, SMS/phone-based outreach, web marketing, social media marketing, paid advertising, marketing analytics, CRM systems, marketing automation tools, leadership, team management, cross-functional collaboration, data analysis, creative problem-solving, innovation","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":194120,"maxValue":242650,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_b7c89842-e36"},"title":"Sr Staff Product Marketing Manager, Digital Mission Engineering","description":"<p><strong>Engineer the Future with Us  We are seeking a strategic and results-driven marketing professional to join our team as a Sr Staff Product Marketing Manager, Digital Mission Engineering. As a key member of our Product Marketing team, you will be responsible for delivering value-based messaging for the Digital Mission Engineering (DME) product collection, collaborating with Product, Sales, and Marketing teams to reach prospective and existing customers and partners.  ### What You&#39;ll Be Doing:  - Delivering value-based messaging for the DME product collection, collaborating with Product, Sales, and Marketing teams to reach prospective and existing customers and partners. - Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment to maximize market reach and revenue growth. - Maintaining competitive leadership by analyzing the competitive landscape, identifying growth opportunities, and articulating how Synopsys DME solutions differentiate us in the market. - Developing and delivering comprehensive sales enablement collateral—customer presentations, use cases, battle cards, case studies, and solution guides—to empower the sales organization. - Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key strategic initiatives. - Managing the execution of new feature and product launches as part of the twice-annual release cycle, ensuring successful cross-functional rollout and adoption. - Owning the development of all marketing collateral, including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented materials in partnership with Corporate Marketing. - Coordinating with field and corporate marketing teams to promote Synopsys products in line with product marketing strategy and corporate programs. - Measuring and evaluating the ROI of marketing tactics at all stages of the customer journey, using data to optimize campaign effectiveness.  ### The Impact You Will Have:  - Drive significant pipeline and revenue growth through effective campaign execution and strategic market positioning. - Strengthen Synopsys’ leadership in Digital Mission Engineering by clearly articulating unique value propositions and competitive differentiation. - Empower sales teams with best-in-class enablement tools and messaging to accelerate deal cycles and close more business. - Enhance global brand awareness and market presence through targeted campaigns and impactful content. - Foster strategic partnerships and co-marketing initiatives that expand the reach and influence of the DME portfolio. - Ensure marketing investments deliver measurable business results, informing future strategy and resource allocation.  ### What You’ll Need:  - Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field; minimum 5 years of experience in product marketing or related roles. - Strong technical acumen with the proven ability to translate product functionality into clear, compelling customer value and messaging. - Broad expertise across digital, social, web, and account-based marketing strategies and execution. - Demonstrated experience managing complex projects and executing on global, multi-product marketing campaigns. - Superior English proficiency and outstanding written and verbal communication skills. - Experience in B2B or B2C technology marketing; experience with demand generation campaigns is highly valued. - Advanced degree (Master’s or higher) in Marketing or Engineering, and/or Product Marketing Alliance Certification is a strong plus. - This position requires access to or use of information, which is subject to export restrictions, including the International Traffic in Arms Regulations (ITAR). All applicants for this position must be &quot;U.S. Persons&quot; within the meaning of the ITAR. &quot;U.S. Persons&quot; include U.S. Citizens, U.S. Lawful Permanent Residents (i.e., &#39;Green Card Holders&#39;), Political Asylees, Refugees or other protected individuals as defined by 8 U.S.C. 1324b(a)(3).  ### Who You Are:  - Strategic thinker with a passion for technology and innovation. - Excellent collaborator who thrives in cross-functional, geographically distributed teams. - Highly organized, detail-oriented, and able to manage multiple priorities simultaneously. - Creative problem solver with a results-driven mindset. - Strong leadership, decision-making, and interpersonal skills. - Motivated self-starter who embraces accountability and continuous improvement.  ### The Team You’ll Be A Part Of:  You will join the high-performing Product Marketing team at Synopsys, focused on delivering innovative marketing strategies and campaigns for the Digital Mission Engineering portfolio. Our team is passionate about technology, customer success, and driving business growth. We work collaboratively across product management, sales, development, partnerships, and corporate marketing to deliver best-in-class solutions and impactful market presence. We value creativity, initiative, and a commitment to excellence in everything we do.  ### Rewards and Benefits:  We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. 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