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We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.</p>\n<p>As a Senior Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt,the industry standard that helps organisations build, manage, and analyse data at scale for analytics and AI,building compelling narratives, driving product adoption, and shaping how our products are used and understood by our enterprise customers. This role is perfect for someone who’s as comfortable digging into the details of dbt features and our users’ needs as they are with telling a big-picture story about where our platform and industry are headed.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Drive the go-to-market strategy for dbt, and specifically features that position dbt for AI workflows and use cases, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities.</li>\n<li>Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations.</li>\n<li>Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt.</li>\n<li>Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap.</li>\n<li>Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt.</li>\n<li>Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.</li>\n<li>Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy.</li>\n<li>Work with Revenue Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint.</li>\n<li>Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.</li>\n</ul>\n<p><strong>Qualifications</strong></p>\n<ul>\n<li>4+ years of experience in product marketing, preferably within the data analytics domain.</li>\n<li>A proven track record of developing and executing successful marketing campaigns for B2B software products.</li>\n<li>Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.</li>\n<li>Exceptional written and verbal communication skills, with a talent and passion for storytelling.</li>\n<li>Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.</li>\n<li>Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.</li>\n</ul>\n<p><strong>Preferred upcoming</strong></p>\n<ul>\n<li>Prior experience working at a data analytics, AI, and/or open source software company</li>\n<li>Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it</li>\n<li>Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist</li>\n</ul>\n<p><strong>Compensation &amp; 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Customer education at Synthesia is a core part of the product experience and must meet the same quality bar as our marketing site and in-app journeys.</p>\n<p><strong><strong>What You’ll Do</strong></strong></p>\n<p><strong>Own the LMS and Academy Architecture</strong></p>\n<ul>\n<li>Act as the primary owner of the <strong>Synthesia Academy architecture</strong> , ensuring it is intuitive, scalable, and visually polished.</li>\n</ul>\n<ul>\n<li>Design and maintain <strong>learning pathways</strong>, course hierarchies, page structures, and navigation.</li>\n</ul>\n<ul>\n<li>Build and manage LMS pages and templates in <strong>Thought Industries</strong> (or a similar customer-facing LMS).</li>\n</ul>\n<ul>\n<li>Continuously improve the Academy experience based on customer feedback, data, and product changes.</li>\n</ul>\n<p><strong>Design and Build Learning Experiences</strong></p>\n<ul>\n<li>Design and develop customer-facing courses, certifications, and learning paths grounded in 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Teams</strong></p>\n<ul>\n<li>Partner closely with Product, Product Marketing, Customer Success, Support, and Enablement teams.</li>\n</ul>\n<ul>\n<li>Work with Brand and Design to ensure Academy visuals and interactions meet the same bar as customer-facing web experiences.</li>\n</ul>\n<ul>\n<li>Create and manage video-based learning content using <strong>Synthesia</strong>.</li>\n</ul>\n<p><strong>Iterate and Improve</strong></p>\n<ul>\n<li>Use engagement data, completion rates, and qualitative feedback to continuously improve Academy structure and content.</li>\n</ul>\n<ul>\n<li>Treat the Academy as a living product, iterating regularly as Synthesia and customer needs evolve.</li>\n</ul>\n<p><strong><strong>Who You Are</strong></strong></p>\n<ul>\n<li>A senior <strong>instructional designer</strong> with proven experience building customer-facing learning experiences.</li>\n</ul>\n<ul>\n<li>An <strong>LMS owner and builder</strong> who understands how structure, navigation, and page 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