The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a strong affinity for the startup ecosystem and a proven track record of building customer advocacy programs from the ground up. You'll execute engagement strategies that resonate with technical founders, developers, and engineering leaders while navigating the diverse cultural nuances and market dynamics across European tech hubs.

Responsibilities:

• Develop compelling customer narratives,case studies, technical deep-dives, founder testimonials, thought leadership, video content,that resonate with EMEA startup audiences and showcase how AI-native companies are building with Claude
• Define the EMEA startup customer segmentation and tiering framework, mapping accounts from early-stage through growth-stage across European markets to guide advocacy prioritization and resource allocation
• Balance high-touch programming for marquee EMEA startup customers with scalable customer marketing initiatives that reach the broader developer and founder community across the region
• Design and execute personalized engagement strategies for strategic startup accounts, ensuring programming resonates with technical founders and engineering leaders while addressing regional market dynamics
• Orchestrate key moments programming including founder dinners, customer speaking opportunities at EMEA conferences, technical workshops, and startup showcase events across key tech hubs (London, Berlin, Paris, Amsterdam, Stockholm)
• Develop EMEA startup customer advisory programs that create authentic experiences and deepen relationships with highest-value accounts and influential founders across the region
• Partner with EMEA Startups Sales leadership and Venture Partnerships to identify expansion opportunities and ensure customer marketing initiatives directly support account growth and VC portfolio engagement
• Coordinate with strategic EMEA and global VC partners on co-marketing opportunities featuring portfolio company success stories
• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across the EMEA startup ecosystem
• Identify and cultivate strategic customer relationships with founders and technical leaders across EMEA who can serve as powerful advocates and reference points for the startup community
• Create content that earns respect from technical audiences,authentic founder stories, technical implementation deep-dives, and developer-focused case studies tailored for EMEA markets

You may be a good fit if you:

• Have 6+ years of B2B customer marketing experience within SaaS or technology companies, ideally within EMEA markets or with significant EMEA responsibility
• Have a proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and account engagement
• Have experience marketing to and building relationships with high-growth EMEA startups and technical founders
• Can speak credibly to technical audiences,understand AI concepts, developer workflows, and technical use cases well enough to identify and tell compelling stories
• Have a strategic yet hands-on approach,ability to balance high-touch marquee customer programming with scaled programs, understanding when each approach is appropriate
• Have deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies within the startup ecosystem
• Have exceptional storytelling abilities,can identify compelling customer narratives and bring them to life across multiple formats that feel authentic, not corporate
• Have a fast-paced working style with strong bias to action,comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift
• Can thrive in ambiguity and startup environments, building programs with minimal guidance
• Have a background in B2B tech, ideally with experience at fast-paced scale-ups or developer-focused companies
• Currently based in EMEA region, and if applicable, willing to relocate to London

Strong candidates may also:

• Have experience building relationships with EMEA VCs, accelerators, or partnering with VC firms to drive portfolio engagement and co-marketing
• Have previous experience at leading AI companies or marketing AI/ML products specifically
• Have experience in community building, customer advisory programs, or founder community management
• Have former founder experience or early employee at a successful startup
• Have experience scaling customer marketing programs across multiple European markets
• Have fluency in additional European languages (French/German)

Role-specific policy: For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: £160,000-£160,000 GBP

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Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Why this role matters

AI capabilities are advancing faster than developers can keep up. The gap between what Claude can do and what developers know how to build with it is widening with every model release, every new API feature, and every capability unlock. Closing that gap isn't just a content problem—it's a strategic imperative that directly affects how this technology gets adopted, integrated, and ultimately trusted in production systems around the world.

The role

As developer education lead, you'll own the end-to-end strategy, roadmap, and execution for how developers learn to build with Claude. This is not a traditional content role. You'll sit at the intersection of DevRel, product, and education—deeply embedded in product launches, working cross-functionally with engineering, developer relations, GTM, and the broader education team to ensure every major capability ships with the educational content developers need to adopt it. This is a technical role, with an expectation of using and testing dev tools in your workflows.

Key responsibilities

• Own the developer education content roadmap—prioritizing what gets built, when, and for whom across video, written, and course formats

• Partner deeply with product and engineering teams on launches—ensuring every major feature, API update, and capability unlock ships with developer education content + documentation

• Collaborate with DevRel to align on YouTube strategy, community content, and developer community programs (e.g., ambassador programs, public certifications)

• Manage and coordinate with video producers, technical writers, and contractors to execute against the roadmap

• Conduct ongoing content audits—identifying what to update, remove, and add as Claude's capabilities evolve (e.g., new API features, deprecations, agentic capabilities)

• Define and track content performance metrics that go beyond vanity metrics—measuring actual developer adoption, activation, and fluency gains

• Work with cross-functional teams in MoE, marketing and product to ensure education reaches developer audiences when and where they need it and has sufficient parity with offerings across non-technical audiences

You might be a good fit if

• You have 5+ years in developer content strategy, developer education, DevRel, or technical content leadership—ideally at a developer tools or platform company

• You've owned a content roadmap end-to-end and can point to systems you built for prioritizing, producing, and measuring technical content at scale

• You're deeply cross-functional—comfortable working across engineering, product, marketing, and community teams and translating between their priorities

• You understand developers as an audience, because you are one. You're experienced building with developer tools and can comfortably jump in to use and understand new dev tools independently

• You're a strong writer and editor who can translate complex technical concepts without dumbing them down

• You use AI tools (ideally Claude) extensively in your own work—not as a novelty, but as core infrastructure for how you think, write, and ship

• You're comfortable building processes from scratch in fast-moving, ambiguous environments where the product itself is changing rapidly

• You have a strong perspective on how developer education needs to evolve as AI capabilities advance toward AGI

Familiarity with Python is required for this role.

Strong candidates may also have

• Experience managing video content programs (YouTube channels, course platforms, tutorial series)

• Background in API documentation, developer experience, or technical writing

• Familiarity with AI/ML concepts and the developer tooling landscape

• Experience with developer education platforms (Skilljar, Coursera, or similar)

• Prior experience at a high-growth technology company navigating rapid product evolution

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$290,000 - $365,000USD

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What you'll do

• Own the strategy, content and day-to-day execution for ElevenLabs’ Instagram and TikTok accounts. (and YouTube Shorts)
• Develop and test content ideas that resonate with creators and creatives globally.

What you need

• You’ve scaled at least one Instagram or TikTok account to 50k+ followers.

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