Product PR & Review Management
\nTurn launches into cultural moments and reviews into competitive advantages.
\nExecute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.
\nBuild and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.
\nDevelop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.
\nManage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.
\nTrack regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.
\nStrategic PR & Thought Leadership
\nShape the regional narrative. Bring global stories to life locally.
\nAdapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.
\nIdentify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.
\nContribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.
\nMonitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.
\nB2B, Pro AV & Trade PR
\nExtend Elgato’s reach into European professional markets while keeping the brand authentic.
\nAdapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.
\nWrite for European Pro AV and broadcast trade press in the language integrators and engineers speak.
\nLocalize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.
\nSupport case study development by sourcing European customer stories and coordinating approvals.
\nSupport EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.
\nEvent & Speaker PR
\nMake Elgato unmissable at every European event that matters.
\nDevelop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.
\nIdentify and secure regional speaking opportunities at European events and relevant podcasts/webinars.
\nPrepare speaker briefing docs, talking points, and executive bios tailored to European audience context.
\nCompile post-event reports with regional coverage analysis, key conversations, and actionable learnings.
\nCrisis & Issues Management
\nProtect the brand. Move fast, stay calm, be transparent.
\nExecute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.
\nDraft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.
\nProvide real-time regional media monitoring during active situations, flagging escalation risks in European press.
\nCoordinate with Corsair corporate communications when issues have European or parent-company implications.
\nEuropean PR Coordination
\nAlign the European PR network.
\nCoordinate with European PR team to ensure consistent messaging and launch timing across European markets.
\nAdapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).
\nCollaborate with European PR team on PR best practices to elevate media coverage quality and consistency.
\nBuild and maintain media database across all covered markets.
\nAI-Powered PR (Cross-Cutting)
\nUse AI to elevate every aspect of the work.
\nContribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.
\nLeverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.
\nUse AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.
\nApply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.
\nBuild AI-assisted workflows for regional coverage reporting and earned media value tracking.
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\nWhat you'll do
\nWhat you'll bring
\nAbout the team
\nThe solutions product marketing function translates GitLab's story into clear narratives and practical sales enablement that helps go-to-market teams win. You'll work alongside other Product Marketing Managers across DevOps, security, and AI to keep our commercial narrative consistent across the platform, and you'll be a go-to partner for teammates who need clear guidance on how to position GitLab's value across tiers, add-ons, and consumption models.
\nThe broader team works in an all-remote, asynchronous way across regions, guided by GitLab's values of transparency, iteration, and trusted empowerment. As GitLab's commercial model evolves, you'll help keep our pricing and packaging messaging clear and current by staying close to field and customer feedback.
\nThe base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, and qualifications.
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