We're not looking for a traditional SEO manager who just follows a playbook. We're looking for a strategic leader who lives and breathes AI-driven growth. Your mission is to build a sophisticated, self-improving organic growth engine, centered on our websites, that will become the primary driver of new users for bunq. This isn't about fragmented channels or theoretical strategy. It's about taking ownership of the entire organic ecosystem,from technical foundations to AI-powered content and conversion,and building a compounding flywheel that positions us to win the future of search.

Take Ownership

As our Head of Organic Growth, you are the architect of our website growth. You will:

Bridge Strategy and Execution: You won't just create plans, you'll build the system. You are technically proficient enough to guide on-site optimization but strategic enough to design a cohesive, multi-year growth plan.

Build a Closed Loop Website Growth Engine: Own the integration of our organic channels, focused exclusively on bunq.com and tricount.com. You will connect technical SEO, AI driven content, paid signals, and conversion optimization into a single, unified engine that learns from every interaction.

Innovate Beyond the SEO Playbook: Move beyond outdated tactics. You will architect and implement a modern growth strategy that leverages AI for programmatic content, workflow automation, and preparing our web properties for the next generation of AI driven search.

Lead a High-Performance, AI First Team: Lead, and scale a lean, high output team. Your focus is to 10x impact by replacing manual work with intelligent systems and clear frameworks, ensuring you deliver measurable results, not just reports.

Requirements

This challenge is for you if...

You are a strategic doer, not just a manager or a technician. You have a history of building growth systems from the ground up.

You think in systems, not just channels. You have proven expertise in designing AI driven growth loops that integrate SEO, content, and conversion into a compounding engine.

You are a master of modern, website centric SEO strategy and are obsessed with technical excellence, structured data, and what it takes to win in an AI search world.

You reject old playbooks and constantly seek innovative ways to drive growth, with a deep understanding of how AI is transforming organic discovery.

You have a get shit done mentality and thrive on taking ownership, moving fast, and driving projects to completion in a high-performance environment.

Curious to see how we make life easy? - try the bunq app, it only takes 5 minutes to sign up.

Your space to perform

We give you the space and the tools you need to succeed

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Your key responsibilities will include: Acting as lead for 2-3 client accounts, being their primary point of contact, delivering some work yourself and pulling in team expertise as necessary. Setting client strategy and roadmaps, prioritizing high-value work based on organic search opportunity and client business goals. Managing the work planned for your clients, delegating to our Analysts while staying accountable for deadlines and the final product. Developing specialist knowledge, becoming someone team members turn to for advice and insight. Running successful calls and meetings. Contributing to the pipeline either through blogging, speaking, sales support, cross-sell, or upsell.

To succeed in this role, you'll need: Strong technical SEO knowledge, including a focus on high-value template-level changes rather than just ticking boxes. Experience of using tools such as Screaming Frog, Deep Crawl, SEM Rush, and Google Analytics. A strong understanding of how search works, including what brings users to a site at different times, how to identify the keywords we need to target, and when search volume or difficulty aren't the only things we should pay attention to. Comfort with working with data, particularly using tools like Excel and Google Sheets. The ability to present data in a way that supports your arguments and conclusions without requiring the client to understand every detail. Proactive and solutions-focused. Ability to communicate directly with clients in a clear and empathetic way. Ability to set client roadmaps, prioritize activity, and explain your prioritizations. Passion for marketing and/or the digital world.

In return, you'll enjoy a range of benefits, including: A hybrid salary scheme (50% paid in USD). 20 working days vacation plus all Argentina public holidays. Private healthcare (OSDE 210). Adaptive/hybrid working, with 3 days in our amazing Palermo Office. Free breakfast and lunch in the office. Quarterly training sessions on wider business skills. Mobility programs - work from another country for up to 30 days!

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You'll help define the campaign delivery plan, including objectives and ways in which work can be successful or optimised further. You'll also generate and promote innovative new concepts to clients applying our test and learn approach and share successes across the practice by identifying and improving guidelines, playbooks and processes including opportunities to automate work.

Key responsibilities include: Acting as lead for 2-3 client accounts, being their primary point of contact, delivering some work yourself and pulling in team expertise as necessary Setting client strategy and roadmaps, prioritising high-value work based on organic search opportunity and client business goals Managing the work planned for your clients, delegating to our Analysts while staying accountable for deadlines and the final product Developing specialist knowledge, becoming someone team members turn to for advice and insight Running successful calls and meetings Contributing to the pipeline either through blogging, speaking, sales support, cross-sell, or upsell Supporting on new business pitches Managing 2-3 junior team members

Requirements include: Strong technical SEO knowledge, with the ability to make prioritised technical recommendations without support Experience of using tools such as Screaming Frog, Deep Crawl, SEM Rush, and Google Analytics Strong understanding of how search works, including what brings users to a site at different times, how to identify the keywords we need to target, and when search volume or difficulty aren't the only things we should pay attention to Comfort with working with data, particularly using tools like Excel and Google Sheets Proactive and solutions-focused Ability to communicate directly with clients in a clear and empathetic way Ability to set client roadmaps, prioritise activity, and explain your prioritisations Passion for marketing and/or the digital world

How you'll succeed: You'll live our culture code every day Effective campaign creation and delivery metrics Internal targets/metrics on technology adoption and process optimisation met You'll hit our quality assurance metrics on all campaigns you lead Client satisfaction targets being met (internal & external) Learning certifications created and met across the practice Active involvement in mentoring less experienced SEO colleagues

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As the first search marketing hire, you'll work directly with our Head of GTM & Growth Marketing and collaborate closely with Product, Engineering, Content, Product Marketing, and Analytics teams. This role requires someone who thrives in 0-to-1 environments and has successfully built search programs that deliver measurable traffic, conversions, and pipeline growth.

In This Role You Will:

Own and scale organic search strategy across SEO, AEO, and GEO

• Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
• Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
• Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution

Build search infrastructure and technical foundation from scratch

• Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
• Conduct site audits and prioritize technical improvements to enhance search performance
• Optimize on-page elements across Replit's web properties and establish tracking frameworks

Drive content strategy informed by search insights

• Conduct keyword research and competitive analysis to identify high-value search opportunities
• Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
• Identify content gaps and opportunities to capture search demand across the customer journey

Execute cross-functionally and build reporting frameworks

• Partner with Product to influence roadmap decisions that impact search performance
• Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
• Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape

What you’ll bring:

• 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
• Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
• Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
• Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
• Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
• Proven ability to develop content strategies informed by search insights and user intent across the funnel
• Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement
• Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus

_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $165K - $215K

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Location

London; Copenhagen; Remote

Employment Type

Full time

Location Type

Hybrid

Department

MarketingWebsite

Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

About the Role

This role sits within our Marketing Website team, responsible for how Synthesia shows up to millions of users globally.

As a Webflow Developer / Front-End Engineer, you'll work across Webflow, front-end code, and supporting tooling. You'll collaborate closely with Design, SEO, Growth, and Engineering, and you'll have real ownership over what ships to production.

Your mission is simple: build fast, reliable, and high-performing experiences on our marketing site, and help maintain the systems that support SEO, experimentation, and growth.

What you'll be working on

• Building and maintaining pages and components in Webflow (CMS, localization, integrations)

• Implementing custom front-end functionality (JavaScript, animations, interactive widgets, forms, experiments)

• Supporting and extending internal SEO and automation tools (currently running on AWS)

• Working with Lambda functions, APIs, and simple backend services where needed

• Improving performance, accessibility, and technical SEO

• Collaborating closely with Design, SEO, Growth, and Engineering

• Shipping fast, iterating often, and keeping quality high

Skills and requirements

• Strong experience working with Webflow in a production environment

• Solid fundamentals in HTML, CSS, and JavaScript

• Comfortable working outside Webflow when needed (custom JS, embeds, APIs)

• Experience with technical SEO concepts (page speed, structured data, indexing basics)

Some extra skills that would be awesome

• Experience with AWS (Lambda, basic infrastructure, scripts, cron jobs)

• Familiarity with Node.js or similar backend runtimes

• Experience building or maintaining SEO tooling, scrapers, generators, or automation

• Knowledge of analytics and tracking setups (GA4, GTM, events)

• Experience working in a product-led or growth-focused environment

How we work

• Small team, high ownership, and meaningful impact

• Webflow is our main platform — but we regularly extend it with custom code and build custom tooling

• We care deeply about performance, maintainability, and clean implementations

• You'll have real influence over technical decisions, tooling, and how things are built

This role is not for you if

• You only want to design in Webflow Designer and avoid code

• You're uncomfortable touching JavaScript or backend logic

• You prefer rigid specs over solving open-ended problems

Why this role is unique

• Production traffic at real scale

• A role that spans Webflow, front-end engineering, and backend tooling

• Ownership over both UI and the systems behind it

• Room to grow inside one of the fastest-growing AI companies

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