Turn launches into cultural moments and reviews into competitive advantages.

Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.

Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.

Develop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.

Manage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.

Track regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.

Strategic PR & Thought Leadership

Shape the regional narrative. Bring global stories to life locally.

Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.

Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.

Contribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.

Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.

B2B, Pro AV & Trade PR

Extend Elgato’s reach into European professional markets while keeping the brand authentic.

Adapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.

Write for European Pro AV and broadcast trade press in the language integrators and engineers speak.

Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.

Support case study development by sourcing European customer stories and coordinating approvals.

Support EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.

Event & Speaker PR

Make Elgato unmissable at every European event that matters.

Develop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.

Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars.

Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context.

Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings.

Crisis & Issues Management

Protect the brand. Move fast, stay calm, be transparent.

Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.

Draft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.

Provide real-time regional media monitoring during active situations, flagging escalation risks in European press.

Coordinate with Corsair corporate communications when issues have European or parent-company implications.

European PR Coordination

Align the European PR network.

Coordinate with European PR team to ensure consistent messaging and launch timing across European markets.

Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).

Collaborate with European PR team on PR best practices to elevate media coverage quality and consistency.

Build and maintain media database across all covered markets.

AI-Powered PR (Cross-Cutting)

Use AI to elevate every aspect of the work.

Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.

Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.

Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.

Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.

Build AI-assisted workflows for regional coverage reporting and earned media value tracking.

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In this role, you'll be the connective tissue between our event strategy and the content that makes each experience resonate. You'll develop everything from keynote narratives and session abstracts to speaker preparation materials and post-event content, ensuring consistency and quality across Anthropic-owned events like Code with Claude, Anthropic Futures Forum, and our industry-specific programs.

This is an ideal opportunity for someone who thrives at the intersection of storytelling, event marketing, and program management,and who can translate complex AI concepts into accessible, engaging content for diverse audiences.

Responsibilities:

• Own the end-to-end content strategy and development for Anthropic's core marketing events, ensuring alignment with event objectives, brand standards, and company OKRs

• Develop compelling keynote narratives, session descriptions, speaker talking points, and presentation content that showcase Anthropic's products, research, and customer impact

• Create and manage speaker preparation materials, including briefing documents, rehearsal guides, and 'Know Before You Go' content for internal and external speakers

• Write and produce event marketing content across channels,including email campaigns, landing pages, social copy, and promotional materials,in partnership with broader marketing teams

• Build and maintain event content templates, toolkits, and best practices that can scale across a growing global events calendar

• Collaborate cross-functionally with product marketing, communications, developer relations, and sales teams to source stories, technical content, and customer narratives for event programming

• Manage content timelines and deliverables across multiple concurrent events, ensuring all materials meet quality standards and deadlines

• Develop post-event content including recap materials, highlight packages, and follow-up communications that extend the impact of each event

• Own the development of event programming and agendas, leading topic ideation, session sequencing, and content-mix decisions that create cohesive, engaging event experiences , balancing technical depth, audience diversity, and narrative arc for audiences including developers, enterprise leaders, startups, and partners.

• Identify, pitch, and secure external speakers for Anthropic events , including journalists, industry thought leaders, subject matter experts, and academics , managing the full outreach process from prospecting through confirmation and contracting

• Build and maintain long-term relationships with a diverse external speaker pipeline, positioning Anthropic events as a premier destination for top voices in AI and establishing ongoing partnerships that drive recurring speaker engagement across our events calendar

• Track content performance metrics and audience engagement to continuously refine event content strategy

You may be a good fit if you:

• Have 8+ years of experience in content marketing, event content development, or a related field, ideally within technology or B2B environments

• Have a demonstrated ability to develop compelling narratives and presentations for live events, conferences, or executive communications

• Are an exceptional writer who can distill complex technical concepts into clear, engaging content for varied audiences,from developers to C-suite executives

• Have experience managing speaker preparation and content development workflows for multi-session events or conferences

• Have experience sourcing and securing external speakers or contributors, including crafting compelling outreach and navigating relationships with journalists, thought leaders, subject matter experts, or academics.

• Bring strong relationship-building skills , you're comfortable being a face of Anthropic's event program and cultivating long-term, mutually valuable partnerships with external collaborators.

• Are highly organized with the ability to manage multiple content workstreams simultaneously while maintaining high quality standards

• Have strong collaboration skills and experience working cross-functionally with product, engineering, sales, and creative teams to produce content

• Are comfortable working in a fast-paced, high-growth environment where priorities can shift quickly and scrappiness is valued

• Have a genuine interest in AI technology and are excited to learn about Anthropic's products and research to inform authentic event storytelling

• Are results-oriented with a bias toward action,you can develop a content plan and execute it, iterating quickly based on feedback

Strong candidates may also have:

• Experience in event content for technology companies, particularly in AI, cloud, or enterprise software

• Background in producing content for both B2B and B2C audiences across event formats (keynotes, workshops, demos, networking experiences)

• An established professional network spanning journalists, thought leaders, academics, or subject matter experts in AI or adjacent fields

• Experience building and managing a recurring speaker pipeline for a growing events program, including strategies for speaker retention and long-term re-engagement.

• Familiarity with event marketing tools and platforms for content delivery and attendee engagement

• Experience developing content strategies that demonstrably contributed to pipeline generation or brand awareness goals

• Comfort working with technical subject matter experts and translating their insights into polished event content

• Experience building scalable content frameworks or toolkits for growing event programs

• A portfolio that demonstrates range across event content types,from executive-level presentations to hands-on workshop materials

• Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ('OTE') range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: $200,000-$255,000 USD

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