The role will partner closely with engineering to design and build our next generation robust, and scalable tracking platform that minimizes manual intervention and maximizes signal quality and reliability.

You will work at the intersection of marketing, data and engineering. Your work will ensure that our marketing teams can leverage rich first-party signals to drive efficient growth, improve measurement, and unlock new opportunities for experimentation.

A typical day will involve developing solutions to upgrade our marketing tracking that minimize manual intervention while ensuring quality and reliability.

You will use AI tools to streamline and automate MarTech Ops responsibilities such as tag deployment, debugging, and monitoring signal health.

You will be hands on working in tag manager and our MMP to set up new ad vendors and QA marketing tracking.

You will partner with marketing and data science to deploy first party audiences for ad tracking and measurement.

You will stay up to date on global privacy frameworks and regulations (e.g., ATT, GDPR) to ensure all marketing tracking practices are compliant and uphold data integrity.

Your expertise will be required to lead, influence, and collaborate across organisational boundaries with a track record of building strong relationships with cross-functional partners.

We are particularly excited about applying AI to marketing technology , from automating tag deployment and debugging to building systems that monitor signal health and detect issues automatically.

This role is ideal for someone who is passionate about experimenting with AI tools, and improving complex marketing infrastructure.

Responsibilities: Develop solutions to upgrade our marketing tracking that minimize manual intervention while ensuring quality and reliability. Use AI tools to streamline and automate MarTech Ops responsibilities such as tag deployment, debugging, and monitoring signal health. Be hands on working in tag manager and our MMP to set up new ad vendors and QA marketing tracking. Partner with marketing and data science to deploy first party audiences for ad tracking and measurement. Stay up to date on global privacy frameworks and regulations (e.g., ATT, GDPR) to ensure all marketing tracking practices are compliant and uphold data integrity.

Requirements: 8+ years of relevant work experience, ideally in a high-growth tech startup, performance-oriented marketing organisation, or agency. Hands-on experience with paid social and performance advertising platforms such as Meta and Google. Experience using AI tools to automate operational workflows. Experience working with tag management systems such as Google Tag Manager, CAPI solutions and mobile measurement platforms such as Singular, AppsFlyer or Adjust. Strong analytical skills that can adapt to new tools and capabilities. Understanding of how privacy frameworks and regulations (such as ATT and GDPR) impact marketing measurement and tracking. Proven ability to lead, influence, and collaborate across organisational boundaries with a track record of building strong relationships with cross-functional partners.

Preferred qualifications: Passion for building systems that reduce manual work and allow teams to focus on higher-impact strategic initiatives. Experience partnering closely with engineering teams to design scalable systems and automation. Willingness and ability to get into the technical weeds when troubleshooting complex issues across tracking systems, APIs, and data pipelines. Current or previous experience being an Airbnb host is a plus.

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Your period at Fifty-Five will start with a training period in web analysis, tag management, and the framework we apply to these activities. During this training, you will take on stimulating and engaging projects, preparing you for the client initiatives you will manage in your role. During these projects, you will be continuously supported and trained, enriching your experience and allowing you to contribute your knowledge to the rest of the Fifty-Five team.

Responsibilities

• Implement and manage data collection tags on websites and mobile applications
• Conduct web analytics and media monitoring
• Implement and manage marketing technology solutions
• Conduct audits and quality guarantees
• Provide technical support to internal and external stakeholders

Requirements

• Knowledge of fundamental web concepts (HTML/CSS)
• Ability to read and write JavaScript
• 2-3 years of experience with tag management tools such as Google Tag Manager, Tealium or Adobe Launch
• 2-3 years of experience in implementing and maintaining digital analytics platforms such as Google Analytics or Adobe Analytics
• Ability to create technical documentation
• Excellent analytical and problem-solving skills
• Organisational and project management skills (organisation of meetings, management of deadlines and relationships with clients)
• Ability to communicate and translate technical issues into simple language
• Ability to work with external and internal multifunctional teams
• Excellent written and oral communication skills
• Ability to work in a dynamic environment
• Fluency in Italian and English

Preferred

• Experience with multiple web analytics tools
• Experience with multiple tag management systems
• Experience with app analytics deployment
• Knowledge of marketing technology stacks (ideal Google Marketing Platform)

Benefits

• Smart working policy
• Particular attention to work-life balance in respect of the right to disconnection
• Multicultural environment with colleagues from over 20 different nationalities
• Internal values focused on excellence, benevolence and sharing
• Continuous training (and recognised) on the ecosystem, digital technologies and soft skills (e.g. public speaking, team management)
• Opportunity to participate in internal projects such as Data Hive (a 'tech for good' project promoted by Fifty-Five employees, whose purpose is to put their knowledge and skills at the disposal of charitable organisations), DEI@55 (a working group on diversity and inclusion within Fifty-Five and the technology sector more broadly), Sustainability@55 (a team that helps to implement sustainable practices internally and with our clients)

Fifty-Five is convinced that diversity and inclusion are real forces. We commit to ensuring equal treatment of all received applications, without distinction of gender, age, origin, sexual orientation, health status or political or religious opinion. Meet the Fifty-Five team!

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As a Web Analytics Lead at Fifty-Five, you will be the go-to person for internal and external stakeholders on all issues related to the implementation of data collection tags on websites and applications. This includes web analytics, media tracking and marketing technology implementations, audits and quality assurance, as well as providing technical support and managing client relationships.

You will have the responsibility of creating analytics and media tracking specifications and assisting with the entire implementation process. Your expertise, analytical and project management skills will allow you to be autonomous in your daily operations and customer communications whilst supporting the rest of the Fifty-Five team.

Your time at Fifty-Five will begin with a training period in web analytics, tag management and the framework we apply to these concepts. During this training, you will take on challenging and engaging projects, preparing you for the client initiatives you’ll handle in your role. Throughout these projects, you will be continuously supported and trained, enriching your expertise and allowing you to contribute your knowledge to the rest of the fifty-five team.

As the Web Analytics Lead, you will also manage and mentor Jr and Sr Tracking Specialists. This entails ensuring they are properly supported during project execution as well as working closely with them to uplevel their skills.

Experience and skills required:

• Excellent analytical skills and problem solving skills
• Organizational and project management skills (organization of meetings, managing deadlines and client relationships)
• Ability to communicate and translate technical issues into simplified language
• Confidence when working with cross-functional external and internal teams
• Ability to read/write JavaScript
• Ability to create documentations with technical specifications
• Knowledge of fundamental web concepts (HTML/CSS)
• Very good written and oral communication
• Ability to work in a fast paced environment
• 2 - 3 years of experience with tag management tools such as Google Tag Manager, Tealium, and Adobe Launch
• 2 - 3 years of experience implementing and maintaining digital analytics platforms such as Google Analytics or Adobe Analytics
• Knowledge of the marketing technology stack (ideally Google Marketing Platform)
• Fluent in French & English

Nice to have:

• Experience with multiple Web Analytics tools
• Experience with multiple Tag Management Systems
• Experience with app analytics deployment

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The Role --------

We are seeking a visionary and experienced Digital Marketing Architect to design, build, and optimize our digital marketing technology stack. You will be the central owner of our MarTech blueprint, ensuring all platforms work in harmony to support our omnichannel retail strategy.

Key Responsibilities -------------------

MarTech Stack Architecture

Design and govern the end-to-end architecture of our marketing technology stack, including our Customer Data Platform (CDP), e-commerce platform, personalization engine, loyalty platform, and campaign management tools.

Omnichannel Customer Journey Design

Architect the data flows and system integrations necessary to create a unified 360-degree customer view, connecting data from online touchpoints (website, app) and offline systems (Point-of-Sale, in-store events).

Data & Personalization Strategy

In collaboration with the data team, design the marketing data model within our CDP. Architect solutions that leverage this data to deliver real-time, personalized content, product recommendations, and offers across all digital channels.

Technology Evaluation & Roadmap

Lead the discovery, evaluation, and selection of new marketing technologies. Develop and maintain a multi-year MarTech roadmap that aligns with strategic business objectives for growth and customer experience.

Collaboration & Enablement

Work closely with brand marketers, e-commerce managers, and CRM specialists to understand their needs and translate them into technical requirements and solutions. Empower teams by ensuring the technology is effective and user-friendly.

Qualifications & Skills ----------------------

Experience

8+ years in digital marketing technology, marketing operations, or solutions architecture. Direct experience within the retail or e-commerce industry is essential.

MarTech Platform Expertise

Proven hands-on experience architecting and integrating core retail marketing platforms:

• Customer Data Platforms (CDP): e.g., Segment, Tealium, Bloomreach
• E-commerce Platforms: e.g., Shopify Plus, Salesforce Commerce Cloud, Magento (Adobe Commerce), Commercetools
• Marketing/CRM Platforms: e.g., Salesforce Marketing Cloud, Braze, Emarsys
• Personalization Engines: e.g., Dynamic Yield, Klevu, Nosto

Technical Proficiency

• Strong understanding of APIs (REST, GraphQL) and data integration patterns.
• Proficiency in SQL for data validation and analysis.
• Solid understanding of data modeling, schema design, and identity resolution concepts.
• Familiarity with web technologies (JavaScript, HTML, CSS) and tag management systems (Google Tag Manager).

Retail Business Acumen

Deep understanding of key retail metrics (e.g., Customer Lifetime Value - CLV, Conversion Rate, Average Order Value - AOV) and the ability to connect technology solutions to business outcomes.

Preferred Qualifications ----------------------

• Experience with headless commerce and composable architecture.
• Familiarity with loyalty program platforms and their integration.
• Knowledge of Digital Asset Management (DAM) and Product Information Management (PIM) systems.
• Experience in both B2C and D2C retail environments.
• Professional fluency in German is a strong asset.

About your team ----------------

Our CRL (Consumer Goods, retail & Logistics) practice helps some of the largest global firms and most recognizable local brands solve their biggest challenges in today’s age of constant disruption. With diverse services spanning growth strategy and new product innovation, to omni-channel customer experience, supply chain resiliency and AI-driven new business models, we help clients shape and achieve their growth agenda for a sustainable future.

About Infosys Consulting -------------------------

Be part of a globally renowned management consulting firm on the front-line of industry disruption and at the cutting edge of technology. We work with market leading brands across sectors. Our culture is inclusive and entrepreneurial. Being a mid-size consultancy within the scale of Infosys gives us the global reach to partner with our clients throughout their transformation journey.

Our core values, IC-LIFE, form a common code that helps us move forward. IC-LIFE stands for Inclusion, Equity and Diversity, Client, Leadership, Integrity, Fairness, and Excellence. To learn more about Infosys Consulting and our values, please visit our careers page.

Within Europe, we are recognized as one of the UK’s top firms by the Financial Times and Forbes due to our client innovations, our cultural diversity and dedicated training and career paths. Infosys is on the Germany’s top employers list for 2023. Management Consulting Magazine named us on their list of Best Firms to Work for. Furthermore, Infosys has been recognized by the Top Employers Institute, a global certification company, for its exceptional standards in employee conditions across Europe for five years in a row.

We offer industry-leading compensation and benefits, along with top training and development opportunities so that you can grow your career and achieve your personal goals. Curious to learn more? We’d love to hear from you.... Apply today!

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You'll serve as the central coordinator between Data Science, Growth Marketing, Brand Marketing, Product, Engineering, Data Infrastructure, Privacy, Finance, and external partners including MMM vendors, media platform partners, and agencies. This role requires someone who can navigate technical complexity, drive alignment across diverse stakeholders, and translate between business strategy and technical execution across both performance and brand measurement.

As the program lead for our measurement infrastructure, you'll be responsible for delivering our MMM proof-of-concept, establishing ongoing experimentation frameworks, designing and executing brand lift studies, leading the strategic assessment and migration of infrastructure, and building the operational foundations that enable data-driven marketing investment decisions at scale.

Responsibilities:

• Marketing Measurement Intelligence: Lead end-to-end program management for MMM proof-of-concept execution, and transition to production operations. Design and execute comprehensive incrementality testing programs including geo-based experiments, conversion lift studies, and in-platform tests with media partners to calibrate and validate MMM outputs. Lead brand lift study design and execution across media platforms to measure awareness, consideration, favorability, and intent. Synthesize measurement results across MMM, brand lift, and incrementality testing for holistic marketing effectiveness views, building reporting frameworks that connect brand health metrics to business outcomes.
• MarTech Infrastructure & Vendor Management: Support strategic assessments of marketing technology platforms, facilitating cross-functional evaluation and driving stakeholder alignment on build-vs-buy decisions while mapping dependencies and identifying blockers. Serve as key contact for vendors and agencies, managing relationships, business reviews, and coordinating execution with implementation roadmaps. Establish operational excellence standards including monitoring, alerting, version control, automated privacy validation, and incident response protocols while maintaining executive visibility into platform initiatives and working with Legal and Security on vendor reviews.
• Marketing Workflow Automation: Partner with Marketing leadership to identify, prioritize, and support deployment of AI-powered automation solutions for marketing operations. Establish governance frameworks, quality standards, validation processes, and monitoring mechanisms for automated marketing workflows. Build sustainable operating models for ongoing automation maintenance and continuous improvement. Track and measure automation impact to demonstrate ROI to leadership and cross-functional teams. Act as a center of excellence to socialize successful automation stories within Marketing to the broader Anthropic organisation.

You May Be a Good Fit If You:

• Have 7+ years of technical program management experience, with 3+ years in marketing measurement, analytics infrastructure, or data science programs
• Have a track record of successfully managing complex programs involving data science, marketing operations, engineering, agencies, and vendors
• Possess deep understanding of MMM, attribution, incrementality testing, brand lift studies, and experimentation design
• Have strong technical fluency with customer data platforms, marketing data sources, data warehouses, and analytics platforms
• Have experience evaluating and migrating between marketing technology platforms or data infrastructure systems
• Can engage with data scientists on regression analysis, causality, adstock modeling, and experimental design
• Understand CDP architecture including event collection, tag management, streaming delivery, reverse ETL, and privacy compliance
• Have a track record of delivering 0-to-1 programs on aggressive timelines with high visibility
• Excel at translating technical concepts for varied audiences and can influence without authority
• Thrive in ambiguous situations, bringing structure to complex challenges with competing priorities and limited resources
• Have excellent written and verbal communication skills with executive presence and strong presentation abilities
• Are passionate about Anthropic's mission and interested in the challenges of bringing frontier AI capabilities to market

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