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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_651a6835-81f"},"title":"Member of Revenue Strategy & Operations, Marketing Analytics","description":"<p>At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto. We are looking for a high-impact Marketing Analytics &amp; Operations Manager to architect and scale our marketing data ecosystem.</p>\n<p>This role goes beyond reporting,you will be responsible for building the foundation that powers our go-to-market strategy, from attribution modeling to executive decision-making. You will partner closely with marketing, sales, and revenue leadership to connect marketing efforts to business outcomes, enabling smarter investments and accelerating growth in the institutional crypto ecosystem.</p>\n<p><strong>Core Competencies</strong></p>\n<ul>\n<li>Advanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights</li>\n<li>Salesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture</li>\n<li>Marketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)</li>\n<li>Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions</li>\n<li>Cross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes</li>\n</ul>\n<p><strong>Technical Skills:</strong></p>\n<p>Technical &amp; Analytical Ownership</p>\n<ul>\n<li>Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems</li>\n<li>Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution</li>\n<li>Build and maintain scalable dashboards and reporting frameworks across:</li>\n<li>Performance marketing</li>\n<li>BDR outbound</li>\n<li>Field &amp; event marketing</li>\n<li>Develop multi-touch attribution models and conversion tracking methodologies</li>\n<li>Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions</li>\n</ul>\n<p><strong>Complexity and Impact of Work:</strong></p>\n<p>Systems &amp; Data Architecture</p>\n<ul>\n<li>Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity</li>\n<li>Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale</li>\n<li>Partner closely with Data teams to ensure data consistency and governance across systems</li>\n</ul>\n<p><strong>Organizational Knowledge:</strong></p>\n<ul>\n<li>Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI</li>\n<li>Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization</li>\n<li>Conduct deep-dive analyses into client journeys, segmentation, and growth drivers</li>\n</ul>\n<p><strong>Communication and Influence:</strong></p>\n<ul>\n<li>Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams</li>\n<li>Translate business needs into data requirements and technical solutions</li>\n<li>Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations</li>\n</ul>\n<p><strong>What Sets You Apart:</strong></p>\n<ul>\n<li>Deep understanding of the institutional crypto landscape and client lifecycle</li>\n<li>Experience evaluating and implementing MarTech tools and integrations</li>\n<li>Ability to move fluidly between technical execution and strategic thinking</li>\n<li>Strong storytelling skills,turning data into clear, compelling narratives for executives</li>\n</ul>\n<p><strong>You may be a fit for this role if you have:</strong></p>\n<ul>\n<li>2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred)</li>\n<li>Strong hands-on experience with SQL and data analysis (required)</li>\n<li>Experience building marketing dashboards, attribution models, and performance reporting systems</li>\n<li>Familiarity with institutional crypto, fintech, or financial services and how GTM operates in these environments</li>\n<li>A track record of building or improving data infrastructure and analytics frameworks</li>\n<li>A scrappy, ownership-driven mindset,comfortable wearing multiple hats and operating in a fast-paced environment</li>\n</ul>\n<p><strong>Although not a requirement, bonus points if:</strong></p>\n<ul>\n<li>Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)</li>\n<li>Exposure to BI tools (e.g., Looker, Tableau, Hex)</li>\n<li>You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_651a6835-81f","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Anchorage Digital","sameAs":"https://anchorage.com","logo":"https://logos.yubhub.co/anchorage.com.png"},"x-apply-url":"https://jobs.lever.co/anchorage/0a8757c6-e3e9-42d5-aa15-9b779f2e8c16","x-work-arrangement":"remote","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Advanced SQL proficiency","Salesforce expertise","Marketing data architecture ownership","Analytical rigor + creative problem-solving","Cross-functional leadership"],"x-skills-preferred":["Data warehousing solutions","BI tools","Institutional crypto landscape and client lifecycle","MarTech tools and integrations","Strong storytelling skills"],"datePosted":"2026-04-17T12:23:17.998Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"United States"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"Advanced SQL proficiency, Salesforce expertise, Marketing data architecture ownership, Analytical rigor + creative problem-solving, Cross-functional leadership, Data warehousing solutions, BI tools, Institutional crypto landscape and client lifecycle, MarTech tools and integrations, Strong storytelling skills"}]}