Responsibilities

Develop and execute communications plans for assigned NASCAR-owned tracks, including drafting press materials and strategic messaging. Lead proactive media outreach, securing earned coverage across local, regional, and national outlets. Support race weekends by moderating press conferences, staffing executive interviews, managing credentials, and overseeing post-race media operations. Manage advance event promotion initiatives in assigned markets to generate year-round media exposure. Partner with internal teams on communications related to public affairs, real estate matters, partnerships, and business initiatives. Oversee track-related media monitoring, analysis, and distribution through Meltwater. Serve as an on-site media contact during race events and support additional communications projects as needed.

Requirements

• Bachelor’s degree and 5+ years of communications experience, or equivalent combination of education and experience.
• Sports industry experience preferred.
• Strong writing, media relations, and interpersonal skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, detail-oriented, and results-driven team player.
• Strong organisational, presentation, and time management skills.
• Willingness to work evenings and weekends as required.

Why This Role?

If you thrive in a fast-paced sports environment and want to lead high-impact communications initiatives, this role offers front-line ownership of media strategy at some of NASCAR’s most visible events.

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The Digital Content Producer plays a critical role in the creation of innovative and captivating content with a primary focus on YouTube and crossover opportunities across NASCAR's broader digital platforms. This role blends creative storytelling with strategic platform expertise.

Duties

• Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling.
• Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture.
• Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content.
• Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention.
• Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features.
• Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life.
• Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR's voice and goals.
• Stay current on digital trends, audience behaviours, and platform updates to continually evolve NASCAR's YouTube and social presence.
• Travel: 30%, including weekends during race seasons.

Required Skills/Experience

• Bachelor's degree or equivalent from a four-year college or university.
• Minimum of four years' related experience; or equivalent combination of education and experience. One to two years of professional experience in digital video production, ideally focused on YouTube or social media storytelling.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Proficient on company-provided hardware and software.
• Valid driver's license
• Ability to thrive as part of a collaborative team.
• Ability to thrive on creativity and data-driven insights in a fast-paced production environment.
• A digital video native with a deep understanding of YouTube's unique ecosystem.
• Able to manage multiple projects under tight deadlines.
• Exceptional organisational and time management skills, with flexibility to adapt to shifting priorities.
• Understanding of the sports industry, ideally with familiarity in motorsports, preferred.
• A portfolio demonstrating successful digital video creation is preferred

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The Social Content Producer pushes the brand forward by creating bold, social-first content. The Producer conceptualises, shoots, and edits short-form video for social platforms, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

Role Details

Key Responsibilities

• Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR's history and fandom, and delivers the on-track product and giving fans access in a fresh way.
• Partner with the Social team to deliver at-track and event coverage; includes creating race-weekend shot lists, traveling to events, and producing content on site that supports the overall creative vision
• Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
• Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
• Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.
• Manage projects end-to-end, from conception through execution, ensuring work meets quality and timeline expectations.
• Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
• Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
• Use performance data and analytics to help evaluate content and inform future creative decisions.
• Travel: 20%, including evenings and weekends

Required Skills and Experience

• Bachelor's degree (B. A.) from four-year college or university in a related field
• Minimum of four (4) years professional experience in video production, preferably with a focus on social media or digital content; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite. Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar. Experience with motion graphics and visual effects using Adobe After Effects.
• Valid driver's license
• Proficient in shooting high-quality video on lightweight camera setups in fast-moving environments
• Ability to work collaboratively in a fast-paced and creative team environment.
• Excellent organisational and time management skills with the ability to manage multiple projects simultaneously.
• Able to thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
• Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.
• Strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
• Familiarity with the sports industry, particularly motorsports.
• A portfolio showcasing successful social-first video projects and innovative content strategies.

Benefits

We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

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What you'll do

This role is designed for a marketing professional with 2–4 years of experience who thrives in structured environments, understands performance analytics, and can translate complex data into clear, executive-ready reporting.

• Responsibility 1: Own and manage weekly, monthly, and event-based performance reporting across social media platforms, digital campaigns, broadcast exposure, and partner activations.
• Responsibility 2: Maintain and evolve standardized reporting templates and dashboards.

What you need

• Required skill 1: Demonstrated experience managing recurring reporting processes.
• Required skill 2: Advanced proficiency in Microsoft Excel and PowerPoint.
• Required skill 3: Experience working with dashboards, structured templates, and performance tracking systems.

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