Turn launches into cultural moments and reviews into competitive advantages.

Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.

Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.

Develop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.

Manage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.

Track regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.

Strategic PR & Thought Leadership

Shape the regional narrative. Bring global stories to life locally.

Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.

Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.

Contribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.

Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.

B2B, Pro AV & Trade PR

Extend Elgato’s reach into European professional markets while keeping the brand authentic.

Adapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.

Write for European Pro AV and broadcast trade press in the language integrators and engineers speak.

Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.

Support case study development by sourcing European customer stories and coordinating approvals.

Support EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.

Event & Speaker PR

Make Elgato unmissable at every European event that matters.

Develop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.

Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars.

Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context.

Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings.

Crisis & Issues Management

Protect the brand. Move fast, stay calm, be transparent.

Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.

Draft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.

Provide real-time regional media monitoring during active situations, flagging escalation risks in European press.

Coordinate with Corsair corporate communications when issues have European or parent-company implications.

European PR Coordination

Align the European PR network.

Coordinate with European PR team to ensure consistent messaging and launch timing across European markets.

Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).

Collaborate with European PR team on PR best practices to elevate media coverage quality and consistency.

Build and maintain media database across all covered markets.

AI-Powered PR (Cross-Cutting)

Use AI to elevate every aspect of the work.

Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.

Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.

Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.

Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.

Build AI-assisted workflows for regional coverage reporting and earned media value tracking.

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In this role, you will develop and execute global communications strategies across product, engineering, and emerging technology initiatives, including AI, infrastructure, and developer ecosystems. You'll bring complex innovations to life for a broad range of audiences. You'll partner closely with product, engineering, and research teams to translate technical advancements into digestible and compelling stories that enhance the Spotify experience both on and off platform.

This role also plays a key part in proactively managing and navigating high-impact communications issues across product and technology.

Responsibilities

• Lead communications for Spotify's platform ecosystem, including APIs, tools, integrations, and platforms such as Backstage, and drive technical storytelling across engineering blog content and research publications
• Partner closely with Spotify's Head of Technology & Platforms and its VP of Engineering, product, engineering, and research teams, as well as external partners across emerging technologies, to shape narratives and support key launches and initiatives
• Support product communications for podcast and creator-focused innovations in collaboration with cross-functional teams
• Manage complex, high-impact product and technology communications with sound judgment and clarity
• Work with senior leadership and technical spokespeople on media engagements, speaking opportunities, and industry events
• Collaborate with global and regional communications teams to develop strategies that scale across markets
• Manage external agency partners to support execution of communications programs
• Build and maintain strong relationships with key media, creators, and industry voices across tech, business, and cultural verticals
• Identify new ways to drive authentic storytelling, including unique and compelling visual and social campaigns, and keep a strong pulse on the latest trends

Requirements

• 7+ years of experience in communications, with a focus on technology, product, and consumer-facing platforms
• Complete immersion in and obsessions with the AI landscape, with experience supporting both internal and external communications for AI-driven products, platforms, or initiatives
• Deep understanding of trends shaping the technology, media, and audio landscape
• Exceptional ability to translate complex technical concepts into clear, compelling narratives for both technical and consumer audiences
• Excellent written and verbal communication skills, with strong editorial judgment
• Proven track record of developing and executing global communications strategies across product and technology initiatives
• Experience advising senior leaders and technical spokespeople, and partnering with product, engineering, and research teams, with strong credibility in technical environments
• Strong problem-solver with sound judgment, able to navigate fast-moving and complex communications challenges
• Established relationships with creators and traditional media across tech, business, and consumer, especially with emerging voices across the EU who are building a passionate niche/community
• Self-starter who can operate autonomously, manage multiple priorities, and collaborate effectively across teams in a fast-paced, global environment, including across time zones

Where You'll Be

This role is based in London, UK. We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.

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The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a strong affinity for the startup ecosystem and a proven track record of building customer advocacy programs from the ground up. You'll execute engagement strategies that resonate with technical founders, developers, and engineering leaders while navigating the diverse cultural nuances and market dynamics across European tech hubs.

Responsibilities:

• Develop compelling customer narratives,case studies, technical deep-dives, founder testimonials, thought leadership, video content,that resonate with EMEA startup audiences and showcase how AI-native companies are building with Claude
• Define the EMEA startup customer segmentation and tiering framework, mapping accounts from early-stage through growth-stage across European markets to guide advocacy prioritization and resource allocation
• Balance high-touch programming for marquee EMEA startup customers with scalable customer marketing initiatives that reach the broader developer and founder community across the region
• Design and execute personalized engagement strategies for strategic startup accounts, ensuring programming resonates with technical founders and engineering leaders while addressing regional market dynamics
• Orchestrate key moments programming including founder dinners, customer speaking opportunities at EMEA conferences, technical workshops, and startup showcase events across key tech hubs (London, Berlin, Paris, Amsterdam, Stockholm)
• Develop EMEA startup customer advisory programs that create authentic experiences and deepen relationships with highest-value accounts and influential founders across the region
• Partner with EMEA Startups Sales leadership and Venture Partnerships to identify expansion opportunities and ensure customer marketing initiatives directly support account growth and VC portfolio engagement
• Coordinate with strategic EMEA and global VC partners on co-marketing opportunities featuring portfolio company success stories
• Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across the EMEA startup ecosystem
• Identify and cultivate strategic customer relationships with founders and technical leaders across EMEA who can serve as powerful advocates and reference points for the startup community
• Create content that earns respect from technical audiences,authentic founder stories, technical implementation deep-dives, and developer-focused case studies tailored for EMEA markets

You may be a good fit if you:

• Have 6+ years of B2B customer marketing experience within SaaS or technology companies, ideally within EMEA markets or with significant EMEA responsibility
• Have a proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and account engagement
• Have experience marketing to and building relationships with high-growth EMEA startups and technical founders
• Can speak credibly to technical audiences,understand AI concepts, developer workflows, and technical use cases well enough to identify and tell compelling stories
• Have a strategic yet hands-on approach,ability to balance high-touch marquee customer programming with scaled programs, understanding when each approach is appropriate
• Have deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies within the startup ecosystem
• Have exceptional storytelling abilities,can identify compelling customer narratives and bring them to life across multiple formats that feel authentic, not corporate
• Have a fast-paced working style with strong bias to action,comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift
• Can thrive in ambiguity and startup environments, building programs with minimal guidance
• Have a background in B2B tech, ideally with experience at fast-paced scale-ups or developer-focused companies
• Currently based in EMEA region, and if applicable, willing to relocate to London

Strong candidates may also:

• Have experience building relationships with EMEA VCs, accelerators, or partnering with VC firms to drive portfolio engagement and co-marketing
• Have previous experience at leading AI companies or marketing AI/ML products specifically
• Have experience in community building, customer advisory programs, or founder community management
• Have former founder experience or early employee at a successful startup
• Have experience scaling customer marketing programs across multiple European markets
• Have fluency in additional European languages (French/German)

Role-specific policy: For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: £160,000-£160,000 GBP

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