{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/social-media-strategy"},"x-facet":{"type":"skill","slug":"social-media-strategy","display":"Social Media Strategy","count":3},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_0a5e56fb-61d"},"title":"Social Media Lead","description":"<p>We&#39;re looking for a Social Media Lead to join our Communications team. As a Social Media Lead, you&#39;ll lead our social media channels across LinkedIn, Instagram, X, and Facebook to increase brand awareness, followers, and engagement. You&#39;ll write copy for social that&#39;s aligned with Plaid&#39;s brand voice and tone, design social creative using templates and brand-approved graphics, and manage an editorial calendar that aligns with Plaid&#39;s brand moments and campaigns.</p>\n<p>You&#39;ll engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers. You&#39;ll monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways. You&#39;ll analyze the performance of social channels, report on results, and uncover insights on optimization opportunities.</p>\n<p>You&#39;ll build strong cross-functional relationships across the organization, including Communications, Product, Acquisition Marketing, Sales, and more. You&#39;ll write social posts for members of our leadership team to engage their networks around announcements and brand moments. You&#39;ll lead creative brainstorming sessions to find new opportunities to tell Plaid&#39;s story via social media.</p>\n<p>As a Social Media Lead, you&#39;ll become an expert on telling the stories of our customers and employees to showcase our strong network and connections. You&#39;ll provide feedback on creative concepts and ways to translate this into social-first content.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_0a5e56fb-61d","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Plaid","sameAs":"https://plaid.com/","logo":"https://logos.yubhub.co/plaid.com.png"},"x-apply-url":"https://jobs.lever.co/plaid/eb87ad8f-2141-429f-b0d2-fde095823044","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$169,200-$222,000 per year","x-skills-required":["social media strategy","video and design tools","Figma","Descript","Canva","copywriting","tone","visual storytelling","data analysis","content creation"],"x-skills-preferred":[],"datePosted":"2026-04-17T12:51:41.852Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"social media strategy, video and design tools, Figma, Descript, Canva, copywriting, tone, visual storytelling, data analysis, content creation","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":169200,"maxValue":222000,"unitText":"YEAR"}}},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_a6967951-50e"},"title":"Social Media Manager","description":"<p>Most financial companies treat social media as a broadcast channel, a place to announce features, celebrate milestones, and fill a content calendar.</p>\n<p>At Mercury, we see it differently.</p>\n<p>Social media is where we connect with our community. It is where credibility is earned in real time, where cultural fluency signals relevance, and where builders decide whether a company understands the world they operate in, or not.</p>\n<p>We are building a brand that founders respect, operators trust, and the internet recognizes as thoughtful, precise, and culturally aware. Social plays a critical role in that ambition.</p>\n<p>We are looking for a Social Media Manager to shape Mercury’s voice within the tech and founder ecosystem. This person will build platform-native strategies, identify meaningful cultural moments to participate in, and serve as the internal authority on what belongs online.</p>\n<p>This role sits within the Community team and works at the intersection of brand, product, customer experience, and growth. You will lead Mercury’s presence on X and Reddit while partnering closely with the Community Manager overseeing LinkedIn and Instagram. You will guide participation across channels and help ensure that some of Mercury’s most visible public surfaces reflect the company’s rigor, taste, and intelligence.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Build and own Mercury’s social strategy</li>\n</ul>\n<ul>\n<li>Develop platform-native strategies for X and Reddit as Mercury’s primary real-time channels</li>\n</ul>\n<ul>\n<li>Define Mercury’s participation model: when to speak, where to engage, and how to build credibility over time</li>\n</ul>\n<ul>\n<li>Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels</li>\n</ul>\n<ul>\n<li>Ensure Mercury shows up with clarity, restraint, and conviction</li>\n</ul>\n<ul>\n<li>Lead integrated campaign and launch rollouts</li>\n</ul>\n<ul>\n<li>Translate marketing campaigns and product launches into platform-native social strategies</li>\n</ul>\n<ul>\n<li>Partner with 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matters</li>\n</ul>\n<ul>\n<li>Define success metrics beyond vanity engagement</li>\n</ul>\n<ul>\n<li>Track sentiment, relevance, and share of voice in founder conversations</li>\n</ul>\n<ul>\n<li>Continuously refine strategy based on performance and cultural shifts</li>\n</ul>\n<p><strong>What Success Looks Like</strong></p>\n<ul>\n<li>Mercury is recognized as a credible, intelligent voice in founder and tech conversations</li>\n</ul>\n<ul>\n<li>Social participation feels intentional, not reactive</li>\n</ul>\n<ul>\n<li>Mercury contributes meaningfully to cultural and industry moments</li>\n</ul>\n<ul>\n<li>Social insights influence product, messaging, and campaigns</li>\n</ul>\n<ul>\n<li>Platform presence compounds trust and recognition over time</li>\n</ul>\n<p><strong>We Think You’ll Thrive in This Role If You:</strong></p>\n<ul>\n<li>Have 5+ years managing social strategy for a brand with a strong point of view</li>\n</ul>\n<ul>\n<li>Understand how credibility is built on X and 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