Responsibilities:

• Own social strategy: define voice, content pillars, channels, cadence, and growth loops
• Run narrative campaigns: execute launches and multi-week arcs with clear goals and measurable outputs
• Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
• Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
• Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal to ensure accuracy, timing, and risk control
• Analytics + iteration: track performance and adjust weekly
• Influencer and ecosystem relationships: identify, engage, and where appropriate, hire influencers and key voices to extend our reach
• Rapid response + issues management: monitor AI narratives; respond quickly to FUD and misinformation; coordinate internally on sensitive topics

Requirements:

• 5+ years of Social Media experience at high growth companies
• Comfortable operating in ambiguity and moving fast with imperfect information
• AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or B2C tech space
• Elite copywriting: concise, witty, incisive
• Strong instincts for timing, tone, and narrative
• Deep understanding of AI tools and agentic content workflows
• Genuinely curious about agentic AI tools and actively using them to scale your own output
• Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram

Bonus Qualifications:

• Short form video content creation experience
• Significant social media following
• Replit builder
• Existing relationships with AI influencers, journalists, podcasters, or community leaders
• Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to San Francisco Bay Area

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