As a key member of our Demand Generation team, you'll be responsible for managing and developing the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation.

Key responsibilities include:

• Managing and evolving Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects.

• Building and running a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works.

• Scouting, piloting, and scaling emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.

• Partnering with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes.

• Partnering cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation.

• Using AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team.

• Reporting on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations.

We're looking for someone with 10+ years of experience in growth marketing, demand generation, or performance marketing, with at least 3 years in a people management role. You should have demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth.

If you're passionate about leveraging AI to drive growth and have a proven track record of success in a similar role, we'd love to hear from you!

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The ideal candidate will have 8+ years of SEM experience with deep hands-on expertise in Google Ads at scale, managed annual SEM budgets of $50M+, and worked directly with Engineering and Data Science teams. They will also have experience in measuring what matters, optimising for booked appointments, and owning the full funnel.

This is a single-IC role with a wide scope and real autonomy, offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.

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We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Senior Manager, Growth Marketing role:

Technical Skills:

• Drive: Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices.
• Build: Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance.

Complexity and Impact of Work:

• Lead: Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets.
• Manage: Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates.

Organizational Knowledge:

• Collaborate: Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts.
• Deliver: Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth.

Communication and Influence:

• Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.
• Contribute: Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities.

You may be a fit for this role if you have:

• 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
• Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries.
• Strong leadership experience, including direct management of marketing teams.
• Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau).
• A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution.

Although not a requirement, bonus points if:

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system.

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You will report to a Local Executive Director and work closely with Product, Engineering, and Operations Teams based in Paris. As a data analyst and consultant, you will follow an action plan, issuing step-by-step deliverables required for successful project delivery. You will guarantee the integrity of analytics data as well as its analysis and interpretation in working with your team and client.

You will be responsible for the content, format, and overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation where required. Based on your good understanding of our projects and our clients' needs, you will collaborate with all our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Responsibilities

• Deliver projects related to the monitoring of the client's digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and webtesting, to online media buy optimization and CRM.
• Analyse data and structure relevant information for the client's benefit, in consistency with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
• Develop a sharp operational expertise on both conversion and online media-buy topics
• Meet clients' needs and pay strong attention to the quality of all deliverables
• Occasional travel possible, within Switzerland or abroad (including Paris)

Education and Experience

• Master's degree (business, engineering) or equivalent diploma
• 1 to 3 years experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies
• Working with web analytics tools
• Knowledge of the main online acquisition channels: SEO, SEM and bidmanagement, display and programmatic, affiliates, email and social media

Skills and Interests

• Fluent in French & English and excellent communication, oral and written
• Strong analytical skills and knowledge of analysis, statistical software and data vizualization tool
• Good business and market understanding
• Client-facing skills
• Good team spirit
• Strong interest in new technologies and the digital industry

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Responsibilities:

• Deliver projects related to the monitoring of the client's digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and webtesting, to online media buy optimization and CRM.
• Analyse data and structure relevant information for the client's benefit, in consistency with business indicators specific to their industry.
• Develop a sharp operational expertise on both conversion and online media-buy topics.
• Meet clients' needs and pay strong attention to the quality of all deliverables.
• Occasional travel possible, within Switzerland or abroad (including Paris).

Education and Experience:

• Master's degree (business, engineering) or equivalent diploma.
• Experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies.
• Working with web analytics tools.
• Knowledge of the main online acquisition channels: SEO, SEM and bidmanagement, display and programmatic, affiliates, email and social media.

Skills and Interests:

• Fluent in French & English and excellent communication, oral and written.
• Strong analytical skills and knowledge of analysis, statistical software and data visualization tool.
• Good business and market understanding.
• Client-facing skills.
• Good team spirit.
• Strong interest in new technologies and the digital industry.

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