Financial services and insurance organisations are among the earliest adopters of enterprise AI, and this role sits at the intersection of deep industry expertise and Anthropic's mission to build safe, reliable AI systems that deliver real business value.

You'll be responsible for developing and executing industry campaigns, ABM, and targeted marketing programs that drive awareness, pipeline, and adoption of Claude and Anthropic's API among financial institutions, insurers, and related firms.

This means deeply understanding the unique challenges, regulatory landscape, and decision-making dynamics of this segment , and translating that understanding into campaigns, content, and experiences that resonate with technical and business stakeholders alike.

This is an ideal opportunity for someone who thrives at the intersection of strategic thinking and hands-on execution, and who is energised by the challenge of bringing frontier AI technology to an industry where trust, compliance, and reliability are non-negotiable.

Responsibilities:

• Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales

• Create and execute integrated marketing programs , spanning digital, content, events, and partner channels , designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical

• Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies

• Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry

• Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives

• Design and implement ABM campaigns for top strategic accounts

• Manage relationships with industry analysts, event organisers, and strategic partners to expand Anthropic's reach and credibility within the segment

• Define and track key performance metrics for segment marketing programs, using data to continuously optimise campaigns and report on impact to leadership

• Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy

You may be a good fit if you:

• Have 7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and demonstrated expertise in one or more verticals within financial services or insurance

• Have a strong track record of developing and executing integrated marketing programs that have measurably driven pipeline and revenue in complex, enterprise sales cycles

• Understand the decision-making dynamics, regulatory considerations, and technology evaluation processes that are common in financial services organisations

• Are skilled at translating complex technical capabilities into compelling, audience-specific narratives , particularly for both technical and business stakeholders

• Have experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs and pipeline goals

• Are comfortable with ambiguity and can balance long-term strategic planning with rapid, tactical execution in a fast-moving environment

• Are a strong communicator who can present clearly to leadership, cross-functional partners, and external audiences

• Care about ensuring that AI systems are developed safely and responsibly, and are excited about communicating that story to a sophisticated audience

Strong candidates may also have:

• Experience marketing AI or machine learning products to regulated industries

• Familiarity with the specific compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX, banking regulations)

• Background in analyst relations or thought leadership programmes within the financial services technology space

• Experience working at a high-growth technology company navigating rapid expansion into new verticals

• A track record of building segment marketing functions from the ground up or scaling them in fast-moving organisations

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: $255,000-$320,000 USD

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San Francisco

Employment Type

Full time

Department

Marketing

Compensation

• $284K – $315K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About the Team

The B2B Marketing team contributes to OpenAI’s broader mission of ensuring responsible and widespread adoption of artificial intelligence. We are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Growth, Sales, Research, Comms, and Design teams to create a cohesive customer experience across all our channels.

About the Role

As a Product Marketing Manager (PMM) for small businesses (SMB), you will define and drive marketing strategies that fuel adoption, engagement, and long-term growth across OpenAI’s product portfolio serving small business customers. This includes ChatGPT Business, our API/Platform, Codex, and new products and features designed to help small businesses build, automate, and scale with AI.

This role calls for a strategic marketer who can craft compelling narratives by deeply understanding both OpenAI’s products and the evolving needs of small businesses — from founders and business owners to technical builders. You will translate complex technical functionality into clear, role-based value across a range of SMB use cases.

You will drive go-to-market strategy for the SMB segment across multiple products, helping ensure small businesses thrive wherever they are in their AI adoption journey: from first experimentation to scaled deployment. This includes shaping positioning, segmentation, messaging, and lifecycle strategy that drives acquisition, activation, expansion, and retention within the SMB customer base.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Develop and execute SMB-focused go-to-market strategies across ChatGPT Business, the OpenAI API, Codex, and new products and feature launches.
• Define segmentation, positioning, and messaging tailored to small business personas across industries, roles, and levels of technical maturity.
• Collaborate with product and research teams to translate complex technical concepts into clear, user-centric messaging.
• Leverage market research and competitive analysis to inform product positioning and identify growth opportunities.
• Create and manage marketing campaigns, content, and materials that grow engagement, adoption and revenue.
• Analyze product usage data and user feedback to refine marketing strategies and improve user experience.

You might thrive in this role if you:

• Have 12+ years of experience in product marketing or segment marketing within technology or SaaS.
• Have experience marketing platform, developer, or product-led offerings to SMB or mid-market audiences.
• Have a strong understanding of AI technologies and the ability to articulate their value to both technical and non-technical business users.
• Have led successful product launches or growth initiatives that drive adoption and expansion.
• Are comfortable working cross-functionally in a fast-paced, dynamic environment.
• Take a customer-back approach to segmentation, positioning, and lifecycle strategy.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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