GTM Strategy & Operations, Activations Business Partner · Anthropic

Fri, 24 Apr 2026 13:10:06 GMT
Sales

Anthropic · San Francisco, CA | New York City, NY · $270,000-$310,000 USD · hybrid

As a GTM Strategy & Operations, Activations Business Partner focused on activations, you'll be instrumental in driving product activation. user growth and consumption across our customers by partnering with leadership to develop, refine, and execute go-to-market strategies. You will serve as a trusted advisor and operational force multiplier, bringing deep B2B SaaS expertise to help teams achieve revenue targets while building scalable frameworks that drive customer success.

Responsibilities:

Partner with activations and sales leadership to develop GTM strategy, motions, and sector focus and strategy. Refine GTM strategies across key product and segmentation verticals

Identify customer needs, pain points etc. and share feedback cross functionally to guide solution building across global teams such as product, sales, engineering, finance, legal etc.

Build and maintain customer value propositions, use cases, and activations playbooks

Drive territory and account segmentation strategies based on customer characteristics, existing spend and opportunity

Establish industry benchmarks and best practices to guide activations approach and prioritization

Work with Finance on target setting, planning and bottom-up modeling

Go-to-Market Strategy & Execution:

Develop comprehensive industry frameworks that standardize how customers in each vertical derive value from our solutions

Drive quarterly, semi-annual, and annual planning cycles for sales-aligned GTM segments

Analyze activations metrics and activation / adoption potential to develop proactive insights and actions

Partner with Activations leadership to evolve activations and consumption motions and industry best practices based on vertical nuances

Continuously evaluate market opportunities, competitive positioning, and whitespace within target segments

Cross-Functional Leadership:

Lead collaboration across Strategy and RevOps, Enablement, Strategic Finance, Product, and Marketing teams to ensure activations alignment

Work with Product teams to communicate customer-specific feature requirements and market feedback

Prepare executive-level materials including business performance reviews, strategic planning sessions, and board updates

Drive alignment across teams to ensure consistent execution of customer-specific go-to-market strategies

Partner with Marketing on customer-focused campaigns, events, and thought leadership initiatives

Operational Excellence:

Remove operational bottlenecks specific to complex activations deployments and adoption cycles

Execute critical processes including strategic account transitions from closed-won to activated, CRM configurations, and segment data management

Optimize activations technology stack and ensure effective adoption of Salesforce and other sales tools

Establish activations process methodology, qualification criteria, and activation stage definitions for consistent execution that drive adoption and expansion

Ensure smooth operations across complex, multi-stakeholder activations motions typical in enterprise B2B software