Head of Customer Referral & Emerging Channels · Gusto

Sat, 25 Apr 2026 12:09:58 GMT
Marketing

Gusto · Denver, CO;San Francisco, CA;New York, NY;Las Vegas, NV;Atlanta, GA;Phoenix, AZ; Toronto, ON; Chicago, IL · $141,000 to $207,000/yr · hybrid

At Gusto, we're on a mission to grow the small business economy. We're looking for a Head of Customer Referral & Emerging Channels to lead our growth marketing team and develop strategies to harness customer goodwill into a scalable acquisition engine.

As a key member of our Demand Generation team, you'll be responsible for managing and developing the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation.

Key responsibilities include:

Managing and evolving Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects.

Building and running a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works.

Scouting, piloting, and scaling emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.

Partnering with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes.

Partnering cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation.

Using AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team.

Reporting on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations.

We're looking for someone with 10+ years of experience in growth marketing, demand generation, or performance marketing, with at least 3 years in a people management role. You should have demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth.

If you're passionate about leveraging AI to drive growth and have a proven track record of success in a similar role, we'd love to hear from you!