Head of CRM · Go.Compare, part of Future PLC

Fri, 24 Apr 2026 14:12:54 GMT
Marketing

Go.Compare, part of Future PLC · Cardiff · £60,000 - £70,000 · hybrid

Job Description

The Head of CRM will develop and execute the overall customer relationship strategy to maximise retention, loyalty, and customer lifetime value (CLV). This senior leader will oversee the implementation and management of CRM systems, analyse customer data to identify trends, and lead cross-functional efforts to personalise marketing, sales, and customer service interactions, constantly optimising results.

Key Responsibilities

Develop and execute a customer relationship strategy to maximise retention, loyalty, and CLV

Oversee the implementation and management of CRM systems

Analyse customer data to identify trends and inform marketing decisions

Lead automated, multi-channel journeys with targeted segmentation

Hire and develop a data-driven CRM team focused on a customer-centric culture

Align CRM projects with Sales, Product, and Marketing to meet business goals

Report on key metrics (CLV, Retention, Churn, ROI) to senior stakeholders

Manage CRM spend, forecasting, and tech investment ROI

Experience that will put you ahead of the curve

Prior experience within CRM, customer experience management, or digital marketing, or in a leadership capacity

Experience of CRM platforms (Salesforce an advantage) and marketing automation tools

Analyse data, interpret customer behaviour, and turn insights into relevant marketing strategies

Demonstrated experience building and managing teams, to motivate and drive performance

Present complex data to senior stakeholders

What's in it for you

The expected range for this role is £60,000 - £70,000. This is a hybrid role from our Cardiff Office, working three days from the office, two from home. Plus more great perks, which include;

Uncapped leave, because we trust you to manage your workload and time

When we hit our targets, enjoy a share of our profits with a bonus

Refer a friend and get rewarded when they join Future

Well-being support with access to our Colleague Assistant Programmes

Opportunity to purchase shares in Future, with our Share Incentive Plan

Who are we...

We're Go.Compare, part of Future PLC. You've probably heard of us - we're a price comparison site passionate about finding our customers savvy insurance deals. We're a part of Future PLC and as one of the 250+ brands within Future publishing, we embody all the Future values.