Responsibilities:

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit's sales, product, and product marketing teams.
• Leverage measurement results to drive business growth for our clients.
• Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices.
• Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution, and media mix modeling.
• Work with measurement vendors and with advertisers' internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Qualifications:

• 8+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client, or agency partner – with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA), and media mix modelling (MMM).
• Knowledge of North America Measurement solutions, vendors, and norms.
• A knowledge of experimentation and familiarity with the underlying statistical methods.
• A strong background in the execution, analysis, and presentation of quantitative advertising research.
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies.
• Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company.
• A working knowledge of advertising technology, including ad serving, targeting, optimization, and relevant data flows.
• Exceptional written and oral communication skills – you’re articulate and engaging.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs.
• 401k with Employer Match.
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.

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Your responsibilities will include:

• Strategic Messaging Alignment: Partner with PMM and Comms to translate core messaging into a cohesive keynote experience that aligns with brand values and Okta’s vision.
• Production Leadership: Leverage keynote best practices and innovative storytelling to bring messaging to life. Develop the end to end Keynote that ensures a consistent and intentional experience across all Okta events. Work with the team design team to manage all content - slides, films, and motion.
• Workstream Management: Provide end-to-end oversight of keynote production workstreams, including complex timelines, staging concepts, run of show, technical deliverables, and continuity between live show, broadcast and post event.
• Executive Management & Alignment: Serve as a primary production lead to ensure executives are properly prepared to deliver a consistent and impactful message on stage.
• Format Innovation: Stay at the forefront of keynote trends, establishing best practices for live storytelling, design, speakers that challenge the status quo.

Program Management & Execution:

• Cross-Functional Facilitation: Program manager to the content planning and strategy discussions across various teams (creative, film, talent, and messaging), ensuring all assets meet our security and brand guidelines. Ability to stretch beyond the Keynote workstream to manage aspects for our internal and external programs, and executive experiences as needed.
• Operational Rigor: Establish processes that provide a high level of organization in a fast-paced environment.
• Mission Integration: Educated on Okta’s core messaging to ensure all assigned workstreams reflect it consistently and reinforce our role as the leaders in securing agentic AI.

Performance Tracking & Budget Stewardship:

• ROI & Impact Measurement: Collaborate with data teams to analyze the measurable impact of keynote experiences and leverage those insights to optimize future programs and maximize ROI.
• Budget Accountability: Manage large-scale production budgets and external agency partners to ensure flawless execution and strategic resource allocation.

To be successful in this role, you will need:

• 7+ years in event management or live production, with a focus on mainstage or keynote experiences in the technology sector.
• Based in Seattle or Chicago metro areas with the ability to work in a hybrid office environment.
• Ability to travel to 4-6 events a year.
• Passionate and excited about events.
• Excited to stretch your skills across logistics, creative strategy, and project management.
• Relentless sense of urgency.
• Successful at building rapport with a diverse group of stakeholders.
• Anticipate needs and take action before being asked.
• Thrive in high-visibility environments.
• Remain calm and collected when the stakes are high.

In addition to a competitive salary, we offer equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

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This role manages creative business to consumer acquisition direct mail and email in conjunction with business to business sales enablement content. Creates content using data-driven insights for consumer and account acquisition.

Essential Job Functions

• Is responsible for the business to business marketing initiatives.
• Drives stakeholder engagement across sales, external partners, agency relationships, legal and product teams to build value proposition for the go to market sales story.
• Leads cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables for crucial business to business marketing initiatives.
• Liaises with and informally leads marketing and sales enablement initiatives to build and deliver internal messaging to educate client-facing teams on the value of products and relevant content.
• Creates and manages business to consumer content from conception to completion along with analyzing results to inform future optimizations for direct mail, multi-carrier broker communications including email, and multi-product communications and onsite material.
• Manages the creative development process from brief through production with internal and outside agency partners to deliver assets on time and on budget.
• Leverages artificial intelligence and analytics performance data to develop and refine marketing strategies.
• Through this, improves response rates and enhances client experiences across marketing tactics.
• Develops and executes test and learn plans to refine messaging and drive improvement in results.
• Stays abreast of industry best practices and understands the changing consumer employee benefits landscape.

Requirements

Experience Requirements

• 5 years experience in marketing business to business creative content and sales enablement required. 5 years experience in direct mail and email content creation required.

Education Requirements

• Bachelor

English Proficiency

• Fluent

Other Critical Skills

• Marketing execution with focus on digital optimization - Intermediate
• Familiarity of UX / UI principles for digital purchasing - Intermediate
• Project management and cross-functional skills - Intermediate
• Ability to measure and understand outcomes based on ROI - Intermediate

Benefits

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health and Dental Insurance
7. Pension Plan
8. Meals tickets
9. Life Insurance

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