Our EA Experiences group (XO) is dedicated to ensuring great experiences for our growing communities centered around our world-renowned brands, including fan-favourites like Apex, Battlefield, EA SPORTS FC, Madden NFL and The Sims, just to name a few. We’re a multi-functional group, with world-class expertise building fandoms, driving interactive storytelling, and positioning our franchises at the centre of the broader entertainment ecosystem.

You will be the hands-on technical artist/producer, reporting to the head of XO AI Labs. You will design, prove, and productionize AI-powered creative workflows, creating creative and reliable image, video, and audio pipelines for creative and production teams. You'll architect the creative workflows for an end-to-end AI content creation and deployment solution (from dataset & prompt systems through approvals, versioning, and channel delivery).

Responsibilities:

• Prove new AI-based creative workflows: Rapidly prototype AI-enabled image/video/audio pipelines, run technical validations, and draft playbooks for creative and production teams.
• Own the end-to-end workflows: Specify requirements, data flows, and interfaces across briefing, generation, edit/review, rights/approvals, localization, and QC
• Model & tooling mastery: Operationalize precision controls (e.g., LoRA, Control/conditioning, pose/layout, style transfer, in/outpainting, frame interpolation/upscaling) to deliver brand-true high-quality visuals at scale.
• Production integration: Connect workflows with source control, asset management/DAM, project trackers, render/encode farms, and publishing endpoints; define observability (quality gates, telemetry, cost).
• Guardrails & governance: Embed IP usage, approvals, disclosures, and policy compliance into pipelines; define acceptance criteria, review checklists, and incident handling
• Thought leadership: Provide thought leadership to our organization, promote 'what could be'; lead ‘prove, pilot, and production’ efforts; facilitate showcases and workshops for global partners.
• Global collaboration: Coordinate with studios and regional teams; plan international on-sites to unblock adoption and ensure workflows meet local market needs.

Qualifications:

• 8+ years experience with production content creation (images, videos, etc...), 2+ years integrating AI into content production
• 4+ years of leader experience, building, scaling, and leading teams
• Demonstrated experience building AI-driven creative pipelines (image/video/audio) and putting them into production for marketing or production teams. Experience collaborating or working for creative agencies.
• Hands-on with visual diffusion workflows, prompt & context systems, precise micro-adjustments (control/conditioning, adapters, fine-tuning/LoRA), and quality gates.
• Practical video generation/editing experience (text-to-video, image-to-video, temporal consistency, editing/Upscaling/Interpolation) for campaign use.
• Strong creative and production mindset: versioning, asset QC, rendering/encoding, delivery specs, performance & cost tracking.
• Image and video model tuning and LoRa creation. Driving unique brand and style consistency in creative and production assets.
• Ability to operate in a startup-like setting: requirements discovery, rapid prototyping, iterative delivery with measurable outcomes.
• Collaboration & influence across creative, production, engineering, and legal/policy; excellent training & documentation skills.
• Creativity, critical thinking, and excellent ability communicate complex concepts to a non-technical audience required.
• Experience with Adobe Photoshop, Lightroom, ComfyUI, Veo, Nano Banana, diffusion models, controlnets, LoRA's, etc...
• Willingness and ability to travel internationally.

Preferred Qualifications:

• Experience building or integrating end-to-end content platforms (brief, generate, review, approve, localize, and deploy), including telemetry/observability, cost controls, and quality controls
• Background in motion/3D and creative tooling (e.g., After Effects/Premiere, Blender, Nuke, Unreal/Unity) and strong design fundamentals (typography/layout).
• Familiarity with brand/IP approvals, rights management, and global campaign delivery.
• Experience developing solutions leveraging generative engineering solutions (Cursor, Kiro, Claude Code, etc...)

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