Joining Razer will place you on a global mission to revolutionize the way the world games. As an Associate Retail Marketing Manager, you will operate at the intersection of retail, digital, and community,bringing campaigns to life in-store while ensuring alignment with global brand and product priorities.
\nKey Responsibilities and Duties:
\nRetail Marketing & Campaign Execution
\nIn-Store Events & Activations
\nInfluencer & Creator Marketing
\nCommunity & Partnerships
\nCross-Functional Collaboration
\nStore Enablement & Toolkits
\nPre-Requisites:
\nWhat Success Looks Like:
\nSalary Ranges (per annum):
\n$70,200.00 - $117,000.00
\nXML job scraping automation by YubHub
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\nYou will be the connective tissue between product, creative, PR, e-commerce, and retail , translating hardware innovation into compelling stories and winning launch strategies that resonate with competitive players, press, and partners. Equally, you will bring the outside in: synthesizing market trends, player feedback, and competitive dynamics into MRDs and PRDs that help our product team make better decisions.
\nThe ideal candidate has a proven track record of launching consumer electronics or gaming hardware products end-to-end, ideally in the gaming peripherals or accessories space, and has experience contributing to or owning product roadmap development. You understand what it takes to win with a performance-driven audience and can operate fluidly at the intersection of marketing strategy and product thinking. You are highly organized, a sharp communicator, and thrive when managing multiple priorities simultaneously without losing detail or momentum.
\nKey Responsibilities:
\nProduct Strategy & Roadmap Input
\nConduct ongoing competitive analysis across the gaming controller and peripherals landscape, tracking competitor product releases, pricing moves, feature positioning, and channel strategies. Translate findings into actionable insights for the product and marketing teams
\nAuthor Market Requirements Documents (MRDs) that synthesize voice-of-customer research, market trend analysis, and competitive gaps into clear product opportunity briefs for stakeholders
\nCollaborate with Product and Engineering to develop and review Product Requirements Documents (PRDs), ensuring that market context, player needs, and positioning considerations are embedded from the start
\nContribute to product roadmap planning by providing data-backed recommendations on feature prioritization, product line gaps, and opportunity sizing
\nServe as the market intelligence hub for the team , monitoring industry trends, player community feedback, and emerging competitive threats to inform both near-term launches and longer-term roadmap decisions
\nGo-to-Market Strategy & New Product Launches
\nServe as the single source of truth for all product launch timelines, owning the GTM calendar and cross-functional launch readiness across all new product introductions (NPI)
\nDevelop end-to-end GTM strategies and launch plans including target audience definition, messaging frameworks, positioning, and activation sequencing
\nLead creative brief development and manage review cycles to ensure all launch assets (packaging, digital, retail, and PR) are on-message and on-time
\nOwn product naming across NPIs and design variants, ensuring consistency with brand architecture
\nManage global product launches and develop localized GTM strategies for key international markets, including market analysis, messaging adaptation, and regional activation planning
\nDevelop product education content including quick-start guides, reviewer guides, how-to content, and FAQs that reduce friction and drive customer confidence
\nE-Commerce Marketing & Retail Presence
\nCollaborate cross-functionally to develop strategy and execution of direct-to-consumer and channel marketing across key retail and e-commerce partners, elevating content quality and brand representation
\nProactively partner with channel teams to anticipate needs, improve merchandising standards, and push for content optimization and A/B testing
\nQualifications
\nEducation & Experience
\nBachelor’s degree in Marketing, Communications, Business, or equivalent experience
\n6–8+ years of combined product marketing and product management experience, with a strong track record of owning GTM strategy and contributing to product roadmap development
\nDemonstrated experience authoring MRDs and/or PRDs, conducting structured competitive analysis, and translating market insights into product requirements
\nDemonstrated experience launching consumer electronics or gaming hardware products , gaming peripherals, accessories, or controllers strongly preferred , with ownership across messaging, creative, packaging, and channel
\nExperience marketing to a performance-driven or enthusiast consumer audience (esports, competitive gaming, or similar communities a strong plus)
\nExperience managing PR agency relationships and building structured media and reviewer programs
\nTrack record of leading cross-functional product launches across retail, direct-to-consumer, and channel environments
\nFamiliarity with customization or build-to-order product lines is a plus
\nMust be based in or willing to relocate to Atlanta, GA; US work authorization required
\nSkills & Competencies
\nOperates comfortably at the intersection of product marketing and product management , equally at home in a GTM planning session and a roadmap review
\nStructured thinker and clear writer, able to distill complex market dynamics into crisp MRDs, PRDs, and competitive briefs that drive alignment across teams
\nDeep understanding of GTM strategy and execution , you know how to build a launch plan and drive it across a complex, cross-functional organization
\nExceptional product storytelling and positioning skills; able to translate technical specs and performance features into narratives that move competitive gamers and mainstream buyers alike
\nStrong cross-functional collaborator, comfortable working alongside product, creative, PR, sales, channel, and operations
\nHighly organized with the ability to manage multiple simultaneous launches and workstreams without losing detail or quality
\nData-informed decision maker , comfortable pulling insights from campaign performance, sell-through data, and market trends to guide both marketing and product decisions
\nExperience with digital asset management platforms (e.g., MediaValet, Cloudinary) and e-commerce merchandising a plus
\nGenuine passion for gaming and competitive play; familiarity with the SCUF brand, esports ecosystem, or controller customization market is a significant advantage
\nReporting & Collaboration
\nReports to: Director of Product Marketing , provides regular performance updates and owns GTM calendar and cross-functional launch coordination.
\nWorks closely with: Product, Creative, E-Commerce, PR, Sales, and Channel Marketing teams to drive cohesive, high-quality execution across all launches and campaigns , and to ensure market intelligence flows upstream into product roadmap decisions.
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\nRole & Responsibilities Create focused campaigns with the Channel Marketing group. Develop and maintain relationships with customers and distribution channels (Distributor, Dealers, Retailers) throughout the DACH region and assist building stable channels. Responsible for proactively identifying, negotiating and closing sales activities to achieve assigned revenue targets.
\nChannel management: Stock, Price, Product, Distribution, Investment, Promotion, Event Management, Channel ROI management, gather customer and market information. (from CM>Distributor>Dealer>End-User)
\nField sales activities: Traveling and visiting potential and existing customers (dealers/retailers) on pre-scheduled appointments where you will discuss products in person and help distributor getting orders. Gain a clear understanding of customer businesses and requirements and feedback to the company.
\nMarketing activities: Support product launches, marketing and PR collateral, sales tools, web site content, sales training, promotional campaigns and lead/revenue generation.
\nOperational Experience/Academic Qualification. Educated to degree level or equivalent At least 3 - 5 years experience in sales/marketing environment, preferably with retail marketing experience with IT and PC hardware/peripherals sales. Manage multiple projects and requests on a daily/weekly basis. Experience of B2B negotiations to achieve best possible use of time and budget in channel. An understanding of and experience in project management and general sales skills. Fluency in German and English language.
\nPersonal Characteristics Self Starter that sets clear objectives, defining metrics and key milestones to plan and organize work. Responds quickly to customer/client requests and needs as a priority. Anticipates changing customer needs and seeks to create value for the customer. Proactively supports colleagues and collaborates with them to help achieve targets. Actively seeks to understand the competition and how they differentiate themselves. Identifies a number of ways to do things differently that will continuously improve the business. Handles problems and acts on own initiative without being prompted. Seeks out and acts on both internal and external customer/client feedback. Creates a positive team environment through co-operation. Outgoing personality who is capable of working with cross functional teams.
\nWhat we offer to the right candidate Cooler Master offers a comprehensive salary and incentive package for its employees. We offer a no-nonsense open business culture with informal direct lines of contact. We offer to the right employee, good career opportunities and advancement possibilities ensuring both personal growth and development to grow with the company.
\nContact Information If interested in this position please send a letter of application and resume/CV in English to: hr@coolermaster.eu
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