Head of GTM Content · Carta

Sat, 18 Apr 2026 15:52:09 GMT
Marketing

Carta · San Francisco, CA · $176,000 - $220,000 · onsite

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.

Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

The Problems You'll Solve

As Carta’s Head of GTM Content, you will lead a talented, experienced team of editors, content strategists, and writers producing best-in-class B2B content.

You’ll ensure the editorial team delivers timely, accurate, and high-impact content related to the evolving private markets ecosystem, including private equity firms, venture capital firms, private credit firms, and limited partners who support private companies.

Responsibilities

Team and editorial leadership:

Lead and manage a team of senior editors and writers to cultivate a high-functioning, collaborative, and purpose-driven editorial team that is tightly aligned with the wider marketing org and indispensable to Carta’s overall mission

Champion the role of content and represent the team in companywide, big-picture strategic conversations.

Infuse creativity while pushing the boundaries on operational excellence

Content strategy and planning:

Provide an editorial vision that drives content strategies supporting business-wide goals for audience engagement, acquisition, retention, and conversion

Partner closely with leaders of the SEO, product marketing, creative, and demand-generation teams to drive omnichannel content campaigns

Develop repeatable and scalable editorial processes for ideation, creation, optimization, distribution, and governance

Performance and analytics:

Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel

Lead a results-based editorial culture that prioritizes data-rich insights to track content performance, inform editorial decisions, and optimize strategies

Lead the development of reporting frameworks that measure engagement and ROI, and communicate results with clarity to leaders including the C-suite

The Team You'll Work With

At Carta, the Communications and Content team plays a vital role in shaping the company’s brand, messaging, and public image.

Their responsibilities typically span several key areas including PR, Corporate Communications, Content Marketing, Social Media, Influencer Relations, and Internal Comms.

Together this team is Carta’s storytelling engine – responsible for communicating the company’s story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders.

About You

Track record of managing teams and processes that produce best-in-class B2B content,and a record of demonstrating out-of-the-box, creative thinking that can future-proof content in a rapidly changing environment

Deep understanding of the private markets, including startup fundraising, venture capital, private equity, private credit loan operations, and limited partner investing

Advanced, industry-leading knowledge of SEO, LLMs, AI tools, and data-driven content strategies, and a track record of deeply leveraging emerging tools to develop editorial processes

Demonstrated knowledge of global ecosystems, including track record of producing private markets content related to non-U.S. regions including Africa, Asia/Pacific Islands, the Middle East, and the U.K.

Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel

Outstanding writing, editing, and research skills; comfortable producing and refining technical and analytical content

Strong cross-functional communication skills and the ability to collaborate across departments in a fast-paced, high-growth setting

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans.

Our minimum cash compensation (salary + commission if applicable) range for this role is: $176,000 - $220,000.

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate.

If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.

Carta uses E-Verify in the United States for employment authorization.

For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.

Please note that all official communications from us will come from an @carta.com or @carta-external.com domain.

Report any contact from unapproved domains to security@carta.com.