Responsibilities:

• In partnership with the VP of International Marketing, develop and execute Cresta's APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
• Translate global campaigns and product launches into effective regional execution plans
• Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
• Partner closely with APAC Sales to drive pipeline creation and acceleration
• Act as the primary bridge between APAC Sales and Global Marketing
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions
• Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs

Qualifications:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• 5+ years of B2B SaaS marketing experience
• Proven success leading APAC or regional marketing programmes
• Experience operating within a global marketing organisation
• Strong enterprise field marketing and ABM experience
• Demonstrated impact on pipeline and revenue growth
• Ability to balance regional nuance with global brand consistency
• Excellent cross-functional collaboration skills
• Strong executive communication and presentation skills
• Comfortable operating autonomously in high-growth environments

Perks & Benefits:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Paid parental leave for all new parents welcoming a new child
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• 20 days of vacation time to promote a healthy work-life blend

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You'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

Key responsibilities include:

• Owning and executing the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
• Driving pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
• Leading the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees.
• Driving competitive market intelligence by performing deep-dive analyses against key players in the industry.
• Overseeing the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.

You'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.

Collaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.

Local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.

You'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.

Finally, you'll manage external agencies, vendors, and partners as needed to support growth goals. Building, mentoring, and developing a high-performing local marketing team as the business scales is also a key responsibility.

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You will serve as a senior leader responsible for developing and evolving field marketing programmes that influence every stage of the customer journey. Partnering closely with regional sales leadership and global marketing teams, you will align Databricks' brand and demand generation motion with business objectives to accelerate growth in the UKI region.

You will define and own the integrated marketing strategy for UK & Ireland, aligning to sales priorities, regional business goals, and ROI metrics. You will lead the development of pipeline-driving campaigns, regional demand generation initiatives, and experiential programmes that strengthen customer engagement and accelerate deal velocity.

You will partner cross-functionally with sales, partner, and global marketing teams to create cohesive go-to-market plans, ensuring alignment across regional plays and corporate initiatives. You will establish scalable best practices for field marketing excellence across EMEA while tailoring strategies to the UKI market's unique dynamics.

You will oversee and optimise the regional marketing budget, ensuring effective investment and measurable business impact. You will drive continuous performance analysis through data insights, dashboards, and marketing attribution models; communicate results regularly to senior stakeholders.

You will champion innovation in event design, digital engagement, and account-based marketing to reach and convert high-value audiences. You will build, lead, and mentor a high-performing, diverse marketing team,developing talent through empowerment, feedback, and professional growth initiatives.

To be successful in this role, you will need 12+ years of experience in B2B marketing, with significant tenure in field or regional marketing leadership roles across the UKI market. You will have proven success leading marketing strategies that drive substantial pipeline and revenue growth in enterprise technology or SaaS businesses.

You will have demonstrated ability to partner effectively with senior sales leadership and global marketing stakeholders to create shared goals and strategies. You will have a track record of managing large-scale budgets and measuring marketing ROI through advanced data analytics.

You will have expertise in designing scalable regional programmes, integrating offline and digital experiences, and implementing ABM strategies. You will be a strategic thinker with strong operational execution skills and experience leading teams through transformation and growth.

You will have excellent communication, stakeholder management, and inspirational leadership capabilities. You will be proficient with Salesforce (SFDC), Marketo, and data/analytics tools for campaign measurement and optimisation.

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You'll work closely with Sales, Marketing, Product, and Ecosystem teams to create in-person and digital experiences that show GitLab's value to enterprise audiences and assist both Sales and Ecosystem priorities.

In this role, you'll manage regional plans, bring creative ideas to market, and use performance insights to improve programs over time, while working with flexibility in GitLab's all-remote, asynchronous, values-driven environment.

Some examples of our projects:

• Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline

• Delivering third-party and GitLab-owned events, alongside digital programs, that create meaningful engagement with customers and prospects across the region

Responsibilities:

• Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals.

• Develop and run field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth.

• Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change.

• Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group.

• Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes.

• Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams.

• Work with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA.

• Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required.

Requirements:

• Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams.

• Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail.

• Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns.

• A data-driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy.

• Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly.

• Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates.

• Ability to work in a fast-moving environment with many stakeholders, work self-directed with minimal supervision, and build trust across teams.

• Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross-functional coordination.

• Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle.

About the team:

The Regional Marketing team is a strategic collaborator to Sales and the broader go-to-market organization, and we focus on helping GitLab grow through thoughtful, measurable regional programs.

In EMEA, we bring together regional insight, campaign execution, and close collaboration to connect GitLab's platform story with the needs of buyers across varied markets.

You'll join a distributed team where we value transparency, iteration, and strong cross-functional collaboration, and you'll have the chance to contribute to how we show up in the region through programs that assist pipeline, strengthen our market presence, and reflect our mission to enable everyone to contribute to and co-create the software that powers our world.

How GitLab Supports Full-Time Employees:

• Benefits to support your health, finances, and well-being

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental leave

• Home office support

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Location

Singapore

Employment Type

Full time

Location Type

Hybrid

Department

Marketing

About the Role

We are seeking an experienced and versatile APAC B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy across the Asia-Pacific region. This is a critical leadership role for a full-stack B2B marketer with strong regional judgment—someone who can operate across diverse markets, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.

This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, and developer-adjacent business audiences across APAC. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution across multiple APAC markets.

Key Responsibilities

• Lead the development and execution of APAC B2B marketing strategy, aligned with global priorities and regional GTM objectives.
• Drive full-funnel B2B marketing programs across field, content, customer marketing, events, and partner marketing.
• Partner closely with GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
• Translate global B2B narratives and launches into regionally relevant, market-specific execution across priority APAC markets (e.g., India, Korea, Japan, ANZ, Southeast Asia).
• Establish strong regional marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
• Act as the regional voice for APAC B2B marketing, bringing market insight, customer perspective, and local nuance into global strategy discussions.
• Build and scale foundational B2B marketing capabilities in-region, with an eye toward future team growth and specialization.

Qualifications

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions across multiple markets or regions.
• Strong understanding of APAC enterprise buying dynamics, including the role of trust, regulation, partners, and local proof points.
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
• Excellent communicator and collaborator, with strong stakeholder management and influence skills across cultures and geographies.
• Experience managing teams, agencies, vendors, and regional partners across APAC preferred.

Nice to Have

• Experience marketing AI, developer, or highly technical products.
• Familiarity with regulated industries or trust-sensitive enterprise environments.
• Prior experience leading regional or global marketing scopes.

About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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