You will be responsible for growing sales and consumption of Red Bull through field marketing in your region. You’ll spend your days working in locations and communities across your region, growing brand visibility, product availability, brand experiences and product consumption in key moments when people need energy.
\nThe role involves developing and executing regional marketing plans, creating and supporting local key events, scenes and marketing opportunities in line with Red Bull brand values. You will also be responsible for managing a team of Field Marketing Specialists, setting regional objectives and clear goals, and providing ongoing coaching and support.
\nAdditionally, you will implement and uphold a logistical system for warehousing and infrastructure, create and manage branded tools, and develop and manage the regional budget. You will also identify and nurture key talent, train the regional team on necessary brand strategies, and regularly review the environmental impact of the teams marketing activity.
\nAs a Field Marketing Manager, you will be responsible for driving efficiencies, building smart and mutually beneficial partnerships, and outsourcing local media production activities to the right regional experts.
\nKey responsibilities include:
\nThis is a 12-month fixed-term contract role, and you will be based in Wales & South East, UK.
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\nLocal brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.
\nYou'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
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\nYou will partner cross-functionally with sales, partner, and global marketing teams to create cohesive go-to-market plans, ensuring alignment across regional plays and corporate initiatives. You will establish scalable best practices for field marketing excellence across EMEA while tailoring strategies to the UKI market's unique dynamics.
\nYou will oversee and optimise the regional marketing budget, ensuring effective investment and measurable business impact. You will drive continuous performance analysis through data insights, dashboards, and marketing attribution models; communicate results regularly to senior stakeholders.
\nYou will champion innovation in event design, digital engagement, and account-based marketing to reach and convert high-value audiences. You will build, lead, and mentor a high-performing, diverse marketing team,developing talent through empowerment, feedback, and professional growth initiatives.
\nTo be successful in this role, you will need 12+ years of experience in B2B marketing, with significant tenure in field or regional marketing leadership roles across the UKI market. You will have proven success leading marketing strategies that drive substantial pipeline and revenue growth in enterprise technology or SaaS businesses.
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\nYou will have expertise in designing scalable regional programmes, integrating offline and digital experiences, and implementing ABM strategies. You will be a strategic thinker with strong operational execution skills and experience leading teams through transformation and growth.
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