{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/push-notification"},"x-facet":{"type":"skill","slug":"push-notification","display":"Push Notification","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_f5dee07f-27f"},"title":"Lead/Senior Lifecycle Marketing Manager","description":"<p>We&#39;re looking for a creative, digital-savvy Lead/Senior Lifecycle Marketing Manager to own and scale Replit&#39;s customer communications from the ground up. You&#39;ll be our founding Lifecycle Marketing leader and be the architect of our omni-channel lifecycle marketing strategy, creating compelling user experiences across email, push notifications, and in-app messaging that drive engagement, retention, and monetization for both our self-service consumer business and our growing B2B enterprise motion.</p>\n<p>You&#39;ll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams. This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact.</p>\n<p><strong>In This Role You Will:</strong></p>\n<ul>\n<li>Own and execute omni-channel lifecycle marketing for B2C and B2B</li>\n<li>Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences</li>\n<li>Drive product-led onboarding, activation, and monetization campaigns for individual users</li>\n<li>Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams</li>\n<li>Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)</li>\n</ul>\n<ul>\n<li>Build lifecycle marketing infrastructure from scratch</li>\n<li>Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms</li>\n<li>Stand up communication channels and establish workflows from onboarding to nurture to re-engagement</li>\n</ul>\n<ul>\n<li>Drive engagement through testing and optimization</li>\n<li>Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation</li>\n<li>Own A/B testing strategy for lifecycle campaigns and in-app messaging</li>\n<li>Identify high-value actions, optimize conversion rates, and develop evergreen content strategies</li>\n</ul>\n<ul>\n<li>Execute cross-functionally and build reporting frameworks</li>\n<li>Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency</li>\n<li>Work with Creative and Content teams to develop high-performing communication assets</li>\n<li>Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV</li>\n</ul>\n<p><strong>What You’ll Bring:</strong></p>\n<ul>\n<li>8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions</li>\n<li>Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company</li>\n<li>Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance</li>\n<li>Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences</li>\n<li>Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools</li>\n<li>Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact</li>\n<li>Experience partnering with Product and Engineering to define requirements and implement technical solutions</li>\n<li>Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus</li>\n</ul>\n<p><strong>Full-Time Employee Benefits Include:</strong></p>\n<ul>\n<li>Competitive Salary &amp; 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