Mistral AI is a pioneering company shaping the future of AI. We believe in the power of AI to simplify tasks, save time, and enhance learning and creativity.

About the Role

We are looking for a Senior Product Marketing Manager to play a pivotal role in shaping how we communicate and scale the go-to-market strategy for Studio and other products for the enterprise. You will be responsible for launching new products, building core GTM functions, and crafting messaging that positions Mistral as a differentiated leader in the AI space.

Key Responsibilities

Positioning & Messaging

• Develop compelling, impactful messaging and positioning for Studio to prosumer and Enterprise audiences.
• Differentiate Mistral's offerings and value proposition in a fast-moving, competitive landscape.
• Translate technical features into clear, benefit-driven content for diverse audiences.

Field Enablement

• Partner closely with GTM teams to understand customer needs and pain points, ensuring our solutions address them effectively.
• Create scalable, repeatable use cases and enable comms/GTM teams to drive awareness and revenue.
• Act as a trusted partner for field teams, helping them articulate Mistral's capabilities and value proposition.

Content & Campaigns

• Drive the creation of engaging content (blog posts, demos, whitepapers, case studies, tutorials, webinars) to educate and inspire our target audience.
• Collaborate with developer relations to refine positioning and messaging for technical audiences.
• Support demand generation with data-driven insights and tailored content for key customer segments.

Market & Competitive Intelligence

• Analyse market trends and competitive dynamics to influence product roadmaps and marketing strategies.
• Identify and execute strategies to reach and engage target customers, accelerating deal cycles and business growth.

Who you are

• You have 7–10 years of experience in product or growth marketing, with a focus on Enterprise or prosumer technology-driven companies.
• You've successfully launched, achieved product-market fit, and driven adoption for enterprise products or developer audiences.
• Skilled in positioning, messaging, and storytelling for technical products, making complex ideas accessible and compelling.
• Adept at translating technical features into clear, user-centric narratives that address needs, pains, and barriers.
• Deep understanding of end-to-end user journeys, especially in rapidly evolving industries like AI or SaaS.
• Experience with SaaS, self-service evaluation cycles, and strategies to accelerate user adoption.
• Ability to identify and target underserved or emerging user segments with tailored product positioning.
• Knowledge of content platforms, influencer ecosystems, and creator-led strategies to amplify engagement.
• Strong verbal and written communication skills, with experience presenting to diverse audiences.
• Proven ability to simplify technical value for non-technical stakeholders and end-users.
• Self-starter who thrives in fast-paced environments and drives projects independently.
• Collaborative leader with a track record of aligning cross-functional teams (product, GTM, comms, legal, etc.).
• Experience in prosumer tools
• Thought leadership or experience in AI, enterprise software, or developer-focused products are a strong plus.

What we offer

FRANCE

• Competitive cash salary and equity
• Daily lunch vouchers: Swile meal vouchers with 10,83€ per worked day, incl 60% offered by company
• Sport: Enjoy discounted access to gyms and fitness studios through our Wellpass partnership
• Transportation: Monthly contribution to a mobility pass via Betterway
• Health: Full health insurance for you and your family
• Parental: Generous parental leave policy
• Visa sponsorship
• Coaching: we offer BetterUp coaching on a voluntary basis

UK

• Competitive cash salary and equity
• Health Insurance
• Transportation: Reimburse office parking charges, or 90GBP/month for public transport
• Sport: 90GBP/month allowance for gym membership
• Food: £200 monthly allowance (solution might evolve as we grow bigger)
• Pension plan: SmartPension (percentages are 5% Employee & 3% Employer)
• Parental: Generous parental leave policy
• Visa sponsorship

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Mistral is looking for a Senior Product Marketing Manager to play a pivotal role in shaping how we communicate and scale the go-to-market strategy for Mistral Code and/or Le Chat Enterprise products.

You will be responsible for launching frontier AI models and products, building core GTM functions, and crafting messaging that positions Mistral as a differentiated leader in the AI space. Your insights will drive product strategy, inform marketing campaigns, and enable our teams to win in a competitive market.

This is a unique opportunity to join a high-growth company at the forefront of AI innovation, where your work will directly impact our market position and revenue growth. You’ll collaborate with world-class AI science, product, engineering, and go-to-market (GTM) teams, gaining a front-row seat to the rapidly evolving AI landscape.

Key Responsibilities

Positioning & Messaging

• Develop compelling, impactful messaging and positioning for Le Chat or Mistral Code to prosumer and Enterprise audiences.

• Differentiate Mistral’s offerings and value proposition in a fast-moving, competitive landscape.

• Translate technical features into clear, benefit-driven content for diverse audiences.

Field Enablement

• Partner closely with GTM teams to understand customer needs and pain points, ensuring our solutions address them effectively.

• Create scalable, repeatable use cases and enable comms/GTM teams to drive awareness and revenue.

• Act as a trusted partner for field teams, helping them articulate Mistral’s capabilities and value proposition.

Content & Campaigns

• Drive the creation of engaging content (blog posts, demos, whitepapers, case studies, tutorials, webinars) to educate and inspire our target audience.

• Collaborate with developer relations to refine positioning and messaging for technical audiences.

• Support demand generation with data-driven insights and tailored content for key customer segments.

Market & Competitive Intelligence

• Analyze market trends and competitive dynamics to influence product roadmaps and marketing strategies.

• Identify and execute strategies to reach and engage target customers, accelerating deal cycles and business growth.

Who you are

• You have 7–10 years of experience in product or growth marketing, with a focus on Enterprise or prosumer technology-driven companies.

• You’ve successfully launched apps, achieved product-market fit, and driven adoption for enterprise products or developer audiences.

• Skilled in positioning, messaging, and storytelling for technical products, making complex ideas accessible and compelling.

• Adept at translating technical features into clear, user-centric narratives that address needs, pains, and barriers.

• Deep understanding of end-to-end user journeys, especially in rapidly evolving industries like AI or SaaS.

• Experience with SaaS, self-service evaluation cycles, and strategies to accelerate user adoption.

• Ability to identify and target underserved or emerging user segments with tailored product positioning.

• Knowledge of content platforms, influencer ecosystems, and creator-led strategies to amplify engagement.

• Strong verbal and written communication skills, with experience presenting to diverse audiences.

• Proven ability to simplify technical value for non-technical stakeholders and end-users.

• Self-starter who thrives in fast-paced environments and drives projects independently.

• Collaborative leader with a track record of aligning cross-functional teams (product, GTM, comms, legal, etc.).

• Experience in prosumer tools

• Thought leadership or experience in AI, enterprise software, or developer-focused products in a strong plus.

What We Offer

💰 Competitive cash salary and equity

🥕 Food : Daily lunch vouchers

🥎 Sport : Monthly contribution to a Gym pass subscription

🚴 Transportation : Monthly contribution to a mobility pass

🧑‍⚕ Health : Full health insurance for you and your family

🍼 Parental : Generous parental leave policy

🌎 Visa sponsorship

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