Marketing Operations Manager, Americas

About the Role

We are looking for a Marketing Operations Program Manager to own and drive critical operational programs across campaign execution, prospect data management, and marketing process improvement.

This role sits at the intersection of marketing technology, data operations, and program management , and requires someone who can move fluidly between strategic planning and hands-on execution.

Responsibilities

• Embed within the regional marketing team to deeply understand and represent market nuances, and be the primary representative for Marketing Operations initiatives
• Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams
• Consult on best practices in Marketo, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use
• Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale
• Serve as a technical bridge between regional marketing, product, and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling
• Drive regional performance transparency by analyzing pipeline health and marketing database trends; proactively identify and unblock operational friction through collaboration with cross-functional teams
• Accelerate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed
• Drive ongoing improvements in marketing operations through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows
• Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Requirements

• 6+ years of experience in B2B marketing operations, campaign management, or a related program management role within a high-growth technology environment
• 3+ years of experience working day-to-day with marketing automation platforms, CRM platforms, prospect data, and lead management
• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives
• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them
• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Preferred Qualifications

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources
• 3+ years of experience with Salesforce, including lead and contact management, campaign attribution, and marketing-to-sales data flows
• 3+ years of experience with Marketo audience and campaign design and production
• Experience selecting and managing third-party data providers for B2B contact enrichment and prospecting
• Experience implementing AI tools to improve marketing operations workflows and productivity
• Experience working with global teams on a day-to-day basis
• Knowledge of data privacy and compliance frameworks as they relate to prospect data acquisition and marketing database management
• Experience in the financial services, payments, or B2B software industries

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