At Bayer, we're seeking an Associate Manager, Amazon Insights and Analytics to join our Consumer Health team. As a key member of our marketing department, you will be responsible for transforming complex Amazon datasets into actionable sales strategies. Your primary goal will be to identify trends in customer behavior, help optimize promotional spend, and provide actionable insights to support revenue growth.
\nYour tasks and responsibilities will include: Transforming weekly performance data into concise, executive-ready performance drivers and drags that explain why sales moved and what the immediate next step should be. Trend identification: highlighting emerging consumer search patterns before they become mainstream. Analyzing Amazon Brand Analytics and profitero and Circana data to understand consumer performance and market share performance. Conducting post-event deep dives for tentpole events (e.g., Prime Day, Black Friday) to measure ROI and inform future forecasting, promo depth, and participation. Monitoring competitor pricing moves and in-market performance to highlight any action that needs to be taken. Conversion optimization: monitoring the Buy Box and Glance Views to alert the Sales team of any traffic drops or conversion leaks that require immediate action. Consumer sentiment analysis: monitoring review counts and star ratings to provide Sales with feedback on product quality or Frequently Bought Together trends. Dashboard ownership: designing and maintaining automated sales reporting frameworks using Power BI, Tableau, Excel, and any new reporting tools. KPI management: defining and monitoring critical metrics, including Topline Sales, Glance Views, Conversion Rate (CR), Subscription, Profitability, and additional priority KPIs. Standardized reporting: delivering weekly, monthly, and quarterly business reviews to sales team and key internal stakeholders, highlighting Wins and Opportunities based on sales volume and market share. New item launches: creating the Launch Blueprint for new SKUs, using historical category data to set realistic sales targets and advertising benchmarks. Tracking competitor out-of-stock events, pricing, or promotional changes to provide Sales with live-time opportunities/challenges.
\nTo succeed in this role, you will need: A bachelor's degree in Business, Finance, Economics, Statistics, or a related analytical field. 2-4+ years of experience in e-commerce analytics, retail, or a CPG environment. Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and complex data modeling. Proven experience building dashboards in Power BI or Tableau. A sales-first mindset, with the ability to see a data point and immediately translate it into a revenue-generating idea. Agility, with comfort working in a fast-paced environment where data is needed quickly. Experience with third-party Amazon tools, such as Pacvue, Helium10, CommerceIQ, Stackline, NielsenIQ, Profitero, or similar tools. Amazon fluency, with expertise in Vendor Central and familiarity with Amazon Marketing Cloud.
\nAs an Associate Manager, Amazon Insights and Analytics, you can expect to be paid a salary of approximately $115-173k, with additional compensation possible through a bonus or incentive program. Benefits include health care, vision, dental, retirement, PTO, sick leave, and more.
\nIf you're interested in joining our team and contributing to our mission of Health for all, Hunger for none, please apply now.
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