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Product PR & Review Management

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Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements.

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Build and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications.

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Develop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives.

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Manage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI.

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Track review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams.

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Strategic PR & Thought Leadership

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Shape the narrative. Don't just react to coverage , create the stories the industry wants to tell.

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Identify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AV.

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Draft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publications.

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Build quarterly PR plans with clear objectives, target outlets, story angles, and KPIs aligned to business goals.

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Monitor competitive communications weekly. Flag opportunities for Elgato to lead industry conversations.

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Advise on announcement timing and sequencing to maximize impact and avoid collision with industry news cycles.

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B2B, Pro AV & Broadcast PR

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Extend Elgato's reach into professional markets while keeping the brand authentic.

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Develop B2B-specific messaging for enterprise buyers, IT decision-makers, and AV integrators. Emphasize reliability, scalability, deployment simplicity, and total cost of ownership.

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Write for Pro AV and broadcast trade press in the language integrators and engineers speak.

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Create vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments.

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Produce case studies, solution briefs, and white papers that serve as proof points for enterprise credibility.

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Support B2B team with trade media outreach, distributor announcements, and vertical market thought leadership.

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Event & Speaker PR

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Make Elgato unmissable at every event that matters.

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Develop event PR timelines for key shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.

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Identify and secure speaking opportunities at key events and relevant podcasts/webinars.

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Prepare speaker briefing docs, talking points, and executive bios tailored to each audience context.

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Compile post-event reports with coverage analysis, key conversations, and actionable learnings.

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Crisis & Issues Management

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Protect the brand. Move fast, stay calm, be transparent.

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Develop scenario-based crisis playbooks covering product issues, supply chain disruptions, social media backlash, and negative reviews going viral.

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Draft holding statements and Q&A documents that can be activated within hours.

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Provide real-time messaging counsel during active situations, balancing transparency with legal and business considerations.

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Coordinate with Corsair corporate communications when issues have parent-company implications.

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Global PR Strategy & Coordination

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Build the playbook the whole team runs.

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Define global messaging frameworks, positioning documents, and launch playbooks that ensure consistent Elgato narrative across all markets.

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Set the PR calendar aligned to product launch roadmap, (r)etail moments and industry events.

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Lead, coach, elevate  and coordinate a small global PR team to improve PR execution in existing markets.

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Establish measurement framework: media coverage tracking, sentiment analysis, share of voice, AI search citation monitoring, and earned media value.

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Build and maintain global media database and press kit infrastructure.

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AI-Powered PR (Cross-Cutting)

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Use AI to elevate every aspect of the work.

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Develop a systematic earned media approach that builds the third-party citation footprint required for AI-generated search answers (Gemini, ChatGPT, Claude).

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Leverage AI tools (Gemini, ChatGPT, Claude) to accelerate press release drafting, pitch development, messaging iteration, and briefing document creation.

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Use AI-powered media monitoring and sentiment analysis to surface coverage trends, competitive signals, and emerging story angles faster than manual methods.

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Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision and outreach efficiency.

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Build AI-assisted workflows for coverage reporting, share of voice tracking, and earned media value calculation.

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Stay current on AI developments in the PR/communications space and continuously identify new ways to integrate AI into team workflows.

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XML job scraping automation by YubHub

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