Join us as a Senior Director, Business Strategy - AI & UGC, and help shape EA's AI, user-generated content (UGC), and innovation strategy. Reporting to the VP of Corporate Strategy, this is a high-impact role at the intersection of technology, creativity, platforms, and business model innovation, with deep engagement across product, engineering, studios, publishing, and executive leadership.

Responsibilities:

Strategic Vision and Leadership

• Serve as a trusted thought partner to senior leaders across AI, technology and studios, shaping long-term strategy and translating it into sequenced, measurable priorities.

• Lead market and competitive intelligence across AI and UGC, tracking competitor moves, creator ecosystem shifts, platform policy changes, emerging AI capabilities, and monetization models, and translating these into clear strategic implications for EA.

• Define and continuously refine EA's AI and UGC strategy, synthesizing user and creator needs, platform dynamics, technical constraints, and regulatory considerations into clear where to play and how to win choices.

• Ensure alignment between AI and innovation initiatives and EA's enterprise strategy, portfolio priorities, and long-term value creation.

• Deliver thought leadership on how AI-driven creation, personalization, economies, and community dynamics are reshaping interactive entertainment and how EA can lead responsibly at scale.

• Build and maintain external relationships across gaming, technology, AI platforms, and creator ecosystems to inform EA's strategic outlook.

Strategic Planning

• Develop and maintain core strategic planning artifacts for AI and innovation initiatives, including strategic pillars, roadmaps, measurable objectives, and investment theses.

• Establish clear decision frameworks to guide build, partner, or buy choices, prioritization trade-offs, sequencing of capabilities, and scale or sunset criteria tied to measurable milestones.

• Lead scenario planning and portfolio modeling for AI and UGC initiatives, including adoption, retention, creator economics, monetization, and cost-to-serve considerations.

• Partner with Strategic Intelligence and Finance to build forecasts, unit economics models, and long-range planning scenarios that inform capital allocation and resource decisions.

• Drive high-impact strategic initiatives end-to-end, including opportunity assessments, partnership strategy, incubation support, and M&A-related strategic diligence where relevant.

• Synthesize complex analyses into clear, executive-ready recommendations for senior leadership, the CEO, and the Board of Directors.

Enable Innovative Growth

• Help define the strategic operating logic for AI and UGC platforms, including creator flywheels, ecosystem incentives, governance principles, and safety by design considerations.

• Support product and studio teams in balancing experimentation with disciplined investment frameworks, ensuring innovation efforts are tied to measurable learning agendas and scalable business models.

• Partner cross-functionally to ensure clarity around KPIs, performance narratives, and success metrics across growth, creator health, engagement, monetization, and platform sustainability.

• Ensure AI and UGC strategies incorporate trust, safety, privacy, regulatory readiness, and cost efficiency into strategic decision-making.

• Identify new business models, partnership structures, and ecosystem opportunities that extend EA's role from content creator to platform and community enabler.

Mentor And Develop Strategy Talent

• Foster a collaborative, inclusive, and high-performance culture that encourages curiosity, creativity, and analytical rigor.

• Act as a senior mentor and sponsor to Strategy team members working across AI and innovation initiatives.

• Help build institutional capability in emerging technology strategy, platform economics, and ecosystem thinking.

Requirements

• 12+ years of relevant experience in strategy, corporate development, business operations, consulting, product strategy, or GM-track roles, with 5+ years in a senior leadership capacity, ideally within gaming, technology platforms, AI-driven products, or consumer ecosystems.

• Strong familiarity with AI-enabled products, creator or UGC platforms, marketplaces, or ecosystem-driven business models.

• Strong analytical foundation and proven track record of defining strategy in emerging or ambiguous domains and translating it into clear priorities and measurable outcomes.

• Demonstrated success partnering with senior executives, influencing high-stakes decisions, and operating effectively in high-visibility environments.

• Exceptional executive communication skills, with the ability to distill complex technical and market dynamics into clear strategic narratives.

• Passion for interactive entertainment, creator ecosystems, AI-driven innovation, and building enduring platforms that empower players and fans worldwide.

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We’re looking for a senior product leader to own this transformation end to end. You will be the single accountable person for MSN monetization strategy, product development, and revenue performance. You’ll work across engineering, sales, leadership, and finance to ship products that grow the business while improving the user experience.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities: Define and execute the MSN monetization strategy across our suite of premium brand products, sponsorship, and new measurement capabilities. Partner with finance to build credible forecasts and track delivery against plan. Partner with MSN editorial leadership to align the commercial strategy with the editorial direction. Coordinate across engineering teams to sequence the technical investments (ad serving, data infrastructure, format development) against the commercial roadmap.

Qualifications: Required Qualifications: Bachelor’s Degree AND 10+ years experience in product/service/program management or software development OR equivalent experience. Preferred Qualifications: Bachelor’s Degree AND 15+ years experience in product/service/program management or software development OR equivalent experience. 10+ years of experience in ad monetization, ad product management, or platform economics, with at least 5 years in a senior or leadership role. Deep understanding of the programmatic advertising ecosystem. Experience building and shipping premium ad products (sponsorships, branded content, high-impact placements) and working with sales teams to bring them to market. Demonstrated ability to own a revenue target and deliver against it. You’re comfortable presenting financial performance to senior leadership and making real-time tradeoffs between short-term yield and long-term positioning. Track record of operating independently across multiple teams (engineering, sales, editorial, finance) without needing someone else to broker alignment for you. Solid product sense for ad formats and user experience. Experience at a large-scale content or media platform (news, video, social, or aggregation) where you’ve dealt with the specific dynamics of editorial trust, ad quality perception, and brand safety. Familiarity with audience data infrastructure: identity resolution, match rates, first-party data activation, and privacy-compliant targeting at scale. Experience managing through a platform transition (e.g., migrating ad products across surface redesigns, consolidating demand across legacy and new experiences). Exposure to gaming monetization, video ad products, or cross-surface attribution.

XML job scraping automation by YubHub

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities: Define and execute the MSN monetization strategy across our suite of premium brand products, sponsorship, and new measurement capabilities. Partner with finance to build credible forecasts and track delivery against plan. Partner with MSN editorial leadership to align the commercial strategy with the editorial direction. Coordinate across engineering teams to sequence the technical investments (ad serving, data infrastructure, format development) against the commercial roadmap.

Qualifications: Required Qualifications: Bachelor’s Degree AND 10+ years experience in product/service/program management or software development OR equivalent experience. Preferred Qualifications: Bachelor’s Degree AND 15+ years experience in product/service/program management or software development OR equivalent experience. 10+ years of experience in ad monetization, ad product management, or platform economics, with at least 5 years in a senior or leadership role. Deep understanding of the programmatic advertising ecosystem. Experience building and shipping premium ad products (sponsorships, branded content, high-impact placements) and working with sales teams to bring them to market. Demonstrated ability to own a revenue target and deliver against it. You’re comfortable presenting financial performance to senior leadership and making real-time tradeoffs between short-term yield and long-term positioning. Track record of operating independently across multiple teams (engineering, sales, editorial, finance) without needing someone else to broker alignment for you. Solid product sense for ad formats and user experience. Experience at a large-scale content or media platform (news, video, social, or aggregation) where you’ve dealt with the specific dynamics of editorial trust, ad quality perception, and brand safety. Familiarity with audience data infrastructure: identity resolution, match rates, first-party data activation, and privacy-compliant targeting at scale. Experience managing through a platform transition (e.g., migrating ad products across surface redesigns, consolidating demand across legacy and new experiences). Exposure to gaming monetization, video ad products, or cross-surface attribution.

XML job scraping automation by YubHub

We’re looking for a senior product leader to own this transformation end to end. You will be the single accountable person for MSN monetization strategy, product development, and revenue performance. You’ll work across engineering, sales, leadership, and finance to ship products that grow the business while improving the user experience.

As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities:

Define and execute the MSN monetization strategy across our suite of premium brand products, sponsorship, and new measurement capabilities.

Partner with finance to build credible forecasts and track delivery against plan.

Partner with MSN editorial leadership to align the commercial strategy with the editorial direction.

Coordinate across engineering teams to sequence the technical investments (ad serving, data infrastructure, format development) against the commercial roadmap.

Qualifications:

Bachelor’s Degree AND 10+ years experience in product/service/program management or software development OR equivalent experience.

10+ years of experience in ad monetization, ad product management, or platform economics, with at least 5 years in a senior or leadership role.

Deep understanding of the programmatic advertising ecosystem.

Experience building and shipping premium ad products (sponsorships, branded content, high-impact placements) and working with sales teams to bring them to market.

Demonstrated ability to own a revenue target and deliver against it.

You’re comfortable presenting financial performance to senior leadership and making real-time tradeoffs between short-term yield and long-term positioning.

Track record of operating independently across multiple teams (engineering, sales, editorial, finance) without needing someone else to broker alignment for you.

Solid product sense for ad formats and user experience.

Experience at a large-scale content or media platform (news, video, social, or aggregation) where you’ve dealt with the specific dynamics of editorial trust, ad quality perception, and brand safety.

Familiarity with audience data infrastructure: identity resolution, match rates, first-party data activation, and privacy-compliant targeting at scale.

Experience managing through a platform transition (e.g., migrating ad products across surface redesigns, consolidating demand across legacy and new experiences).

Exposure to gaming monetization, video ad products, or cross-surface attribution.

XML job scraping automation by YubHub