You will be the operational backbone of how we bring partners in, combining structured screening and admissions with a smooth, well-orchestrated activation experience. This is a detail-oriented yet strategic role for someone who thrives on building clean processes, exercising sound judgment on partner fit, and delivering a high-quality partner experience at every stage.

Responsibilities:

• Application screening & admissions
• Own the partner application pipeline from intake to decision, ensuring timely and consistent triage of all incoming applications
• Develop and maintain evaluation criteria and scoring frameworks to assess partner fit, capability, and alignment with program goals
• Conduct qualification reviews and, where needed, introductory calls to inform admission decisions
• Maintain clear documentation of admissions policies, eligibility criteria, and decision rationale
• Track and report on application volumes, conversion rates, and pipeline health

• Partner recruitment
• Proactively identify and recruit partner prospects that align with program priorities across target segments, regions, or verticals
• Build and maintain a healthy inbound and outbound pipeline of qualified partner applicants
• Collaborate with internal stakeholders to align recruitment efforts with business goals and partner program strategy

• Partner activation & onboarding
• Facilitate structured onboarding programs that equip newly admitted partners with the tools, knowledge, and resources they need to get started
• Coordinate across Partner Enablement, Partner Success, and relevant internal teams to ensure seamless handoffs and a cohesive onboarding experience
• Monitor onboarding progress and partner engagement, identifying and resolving blockers early
• Continuously improve onboarding workflows, materials, and timelines based on partner feedback and activation data

• Operations & program infrastructure
• Design and optimize the systems and workflows that support a scalable admissions and activation process
• Maintain accurate partner records and status tracking across relevant tools and platforms
• Define SLAs and contribute to reporting on partner program health and operational efficiency

You may be a good fit if you have:

• 3–6 years of experience in partner operations, channel programs, or ecosystem management
• Strong process orientation with the ability to build and improve workflows from the ground up
• Experience with partner onboarding, qualification, or admissions processes
• High attention to detail with strong organizational and project management skills
• Clear communication skills and the ability to manage multiple stakeholders across functions
• Familiarity with CRM and partner management tools such as Salesforce, Impartner, Crossbeam, or similar

Strong candidates may also have:

• Experience in a SaaS or platform company with a structured partner ecosystem
• Exposure to partner tiering models or program design
• Background in operations, programs, or project management

The annual compensation range for this role is $170,000-$215,000 USD.

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Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

About the Role

Replit started as a platform loved by developers — but it's becoming something much bigger. With AI-powered software creation, Replit now enables anyone to turn their ideas into real applications, regardless of technical background. Our audience is expanding from developers and engineers to entrepreneurs, designers, students, and anyone with a problem worth solving. That's a fundamentally different marketing challenge — and an extraordinary opportunity.

We're looking for a VP of Brand & Consumer Marketing to own how the world experiences and talks about Replit, building the narrative engine that reaches both the developers who love us and the millions of non-technical builders who don't yet know they can create software. You'll unify brand, content, and social into a cohesive story that captures what makes Replit different — not just as a developer tool, but as the platform where anyone can go from idea to software. You'll define a brand voice that speaks credibly to technical audiences while being genuinely inviting to people who've never written a line of code.

You'll work closely with Product Marketing and Growth Marketing — taking the core product narrative and bringing it to life across every organic surface where builders discover and fall in love with Replit.

This is a leadership role reporting directly to the CMO.

What You'll Do

Define and own Replit's brand narrative.

You'll shape the story of what Replit is and why it matters — not just as a development tool, but as the platform where anyone can go from idea to software. You'll establish a brand voice that's distinctive, technically credible, and unmistakably Replit across every channel and touchpoint.

Build a world-class content engine.

You'll develop and execute the content strategy that makes Replit the most interesting company in developer tools to follow. This means blog content, tutorials, thought leadership, video, and storytelling that showcases what our builders create — turning our community's output into our most powerful marketing asset.

Own social media strategy and presence.

You'll lead Replit's social presence across Twitter/X, LinkedIn, TikTok, YouTube, and emerging platforms. You'll build a social strategy that drives awareness, engagement, and organic adoption — creating moments that get the developer world talking.

Launch and scale influencer and creator partnerships.

You'll build the programs that put Replit in the hands of the developers, creators, and tech voices who shape how the world thinks about building software. You'll design partnerships that feel authentic and drive real adoption, not just impressions.

Amplify product launches.

You'll partner with Product Marketing to bring every launch to life through organic storytelling — the blog narrative, the social drumbeat, the creator activations, the community excitement. PMM defines the positioning; you make the world feel it.

Build and lead a high-performing team.

You'll recruit and develop a team of content creators, social strategists, and partnership managers who are as passionate about the craft of storytelling as they are about the future of software creation.

Create global campaign themes that work across audiences.

You'll develop overarching campaign concepts and creative platforms that can be activated across consumer, enterprise, and partner marketing — giving every team a shared narrative to rally around while adapting execution for their specific audiences. You'll ensure Replit shows up in market with one coherent brand story, not a collection of disconnected campaigns.

What You Bring

• 15+ years of marketing experience with at least 5 years leading brand, content, or consumer marketing teams at a high-growth technology company

• A portfolio of work that demonstrates exceptional storytelling instincts — you've built brands that people genuinely love, not just recognize

• Deep experience building and scaling content engines that drive measurable awareness and organic growth

• A track record of building social media presence that punches well above the company's weight class

• Experience with influencer, creator, or community-driven marketing programs

• Strong understanding of developer audiences — you know how to speak to technical communities without sounding like marketing

• Experience partnering with product marketing, growth, and communications teams in a matrixed marketing org

• Proven ability to recruit, develop, and inspire creative teams

• Comfort operating at both the strategic level (brand architecture, narrative strategy) and the executional level (writing headlines, reviewing content, shaping campaigns)

Nice to Have

• Experience at a developer tools, infrastructure, or platform company

• Background in both B2C and B2B marketing — understanding how brand investments create enterprise air cover

• Experience engaging with developer advocacy and community programs

• Personal presence on social media that demonstrates your understanding of the medium

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Start with an opening paragraph (no heading): what the role is, who the company is, why it matters. If the ad mentions salary, include it here.

Rephrase bullet points in your own words while keeping the factual content. Combine related points where it makes sense.

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About the role The Anti-Abuse team is the front line defending Replit's platform from exploitation. We detect and shut down phishing deployments, prevent cryptomining on free-tier infrastructure, stop LLM token farming, and keep bad actors from weaponizing the platform against our users. This is adversarial work: attackers adapt constantly, and we build the detection systems, heuristics, and automated responses that stay ahead of them.

What makes this role unique is the AI-native nature of Replit's platform. You'll work on problems that barely exist elsewhere: building guardrails for AI-generated code, detecting prompt injection attacks at scale, and using LLMs as a defensive tool against abuse. If you want hands-on experience applying AI to security problems, this is one of the few places you can do it in production with real attackers. You'll own problems end-to-end, from identifying emerging abuse patterns to shipping the systems that stop them at scale.

In this role you will…

• Design and implement LLM guardrails that detect abuse scenarios in AI-generated code and agent interactions
• Build AI-powered detection systems that use LLMs to identify malicious patterns, classify threats, and automate response decisions
• Build and operate abuse detection systems that identify phishing, cryptomining, account takeover, and financial fraud across millions of daily user actions
• Design automated response mechanisms that enforce platform policies without manual intervention
• Own the full abuse response lifecycle: detection, investigation, enforcement, and handling appeals alongside Support and Legal
• Analyze attack patterns using BigQuery and Hex, turning investigation findings into new detection rules
• Maintain and extend internal detection tools (Slurper, Netwatch) that continuously monitor user activity
• Integrate and tune security scanners (SAST, SCA) in CI pipelines with tight performance SLAs
• Track abuse trends, measure detection effectiveness, and adapt defenses as attack patterns evolve

Required skills and experience:

• 4+ years of experience in security engineering, anti-abuse, trust & safety, or fraud detection
• Strong programming skills in Python and/or TypeScript for building detection systems and automation
• Experience with SQL and data analysis at scale (BigQuery, Snowflake, or similar)
• Experience building or fine-tuning ML/LLM-based classifiers for security or abuse detection
• Familiarity with prompt injection, jailbreaking, and other LLM-specific attack vectors
• Ability to investigate complex abuse patterns and translate findings into automated defenses
• Familiarity with common attack patterns: phishing infrastructure, account takeover, credential stuffing, resource abuse
• Clear communication skills for working across Security, Support, Legal, and Engineering teams.

Nice to have:

• Experience at a platform company dealing with user-generated content or compute abuse (hosting providers, cloud platforms, developer tools)
• Background in fraud detection, payment abuse, or financial crime
• Familiarity with device fingerprinting, IP reputation, and email validation services
• Experience with CI/CD security tooling (SAST, SCA, Dependabot, Snyk)
• Knowledge of container security, Linux internals, or cloud infrastructure (GCP preferred)
• Prior work with abuse reporting pipelines, trust & safety tooling, or content moderation systems

Tools + Tech Stack for this role

• Languages: Python, TypeScript, Go, SQL
• Data: BigQuery, Hex
• Detection tools: Slurper, Netwatch, Stytch (device fingerprint); ClearOut (email reputation)
• CI/CD Security: Dependabot, Snyk, SAST/SCA scanners
• Infrastructure: GCP, Kubernetes
• Collaboration: Linear, Slack, Zendesk (for abuse reports)

This role may _not_ be a fit if

• You prefer deep security research over building operational detection systems
• You want to focus on vulnerability management, pentesting, or bug bounty triage (that's our Security team)
• You're looking for a role with predictable, well-defined problems rather than constantly adapting to adversarial behavior
• You prefer working in isolation rather than partnering closely with Support, Legal, and cross-functional teams
• You're uncomfortable making enforcement decisions that affect real users

_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._

Full-Time Employee Benefits Include: 💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities

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