As a Director, GTM Strategy, you will define the multi-year GTM strategy, design high-impact GTM motions and levers, and build the 3-year operating model that connects market opportunity to revenue objectives, resource allocation, and execution pathways.
\nYou will partner across Sales, Field Engineering, Marketing, Operations, Finance, Product, Business Intelligence & Insights (BII), Econometrics and Data Science to translate strategy into clear initiatives and resource investments aligned to measurable outcomes.
\nKey responsibilities include:
\nDefining the GTM strategy, setting strategic choices and trade-offs across segments, industries, regions, and partner ecosystems. Codifying strategic priorities into an annual portfolio of initiatives with owners, milestones, and success metrics. Building the 3-year operating model, revenue plan, productivity assumptions, coverage & capacity, investment envelopes, multi/cross-product sales penetration and scenario analysis. Developing strategic planning & competitor artifacts including market maps, growth theses, product-GTM alignment to inform where to play and how to win against the competition. Instrumenting leading indicators for strategy efficacy including pipeline source/mix, segment traction, motion adoption, velocity and conversion and recommending pivots based on signal. Designing GTM motions with clear hypotheses, target segments, investment offers, enablement needs, and measurement frameworks. Collaborating cross-functionally to connect strategy → enablement → programs → field execution; ensuring downstream operating cadence reflects up-front strategic choices.
\nRequirements include:
\n7–10+ years in GTM Strategy/Ops, Management Consulting, Corporate Strategy, or adjacent roles; experience in enterprise software or platform businesses preferred. Strong business skills and GTM knowledge, must have deep understanding of typical enterprise tech business models and GTM strategies across multiple disciplines including Field Sales, Indirect Sales, Shared Services, Marketing, Post-sales etc. A track record of consistently developing and executing integrated GTM strategies to deliver excellent results, even in challenging and ever-changing environments. Demonstrated success in segmentation, coverage, and capacity planning, GTM motion design, and building multi-year operating models with scenario analysis. Analytical, data-driven operator; comfortable with modeling, executive synthesis, and turning insights into decisions; familiarity with ROI, CAC, and HC planning. Executive communication and stakeholder management; able to frame complex choices, facilitate trade-offs, and drive alignment at senior levels. Strong program design skill set with hypothesis-led experimentation and measurable outcomes; SQL/BI proficiency a plus. Lead thoughtful, creative and rigorous analysis (e.g., market sizing, coverage model analysis, business models) to synthesize insights and provide recommendations to GTM leadership.
\nPay Range Transparency: The pay range for this role is $234,200-$322,100 USD.
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\nAlthough not a requirement, bonus points if you have:
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\nProduct Marketing Manager, Platform
\nLocation
\nRemote - US
\nEmployment Type
\nFull time
\nLocation Type
\nRemote
\nDepartment
\nMarketing
\nCompensation
\nThe base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.
\nMore details about our benefits are available to candidates during the hiring process.
\nAbout the Team
\nLike every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
\nAbout the Role
\nWe’re looking for a senior, builder-minded Product Marketing leader to help establish and define OpenAI’s platform business. OpenAI’s B2B strategy is centered on becoming the intelligence layer inside the enterprise — embedded across workflows, systems, and decision-making. This role sits at the forefront of that effort.
\nThis is a large, open-ended role focused on market creation. This role will help shape an emerging product area and define our go-to-market approach. You will work in close partnership with Product and Sales to determine how this product is positioned, how it goes to market, how we drive adoption and usage, and how we differentiate in a competitive enterprise landscape. This is an opportunity to build, own, and scale an enterprise GTM strategy end to end.
\nThis role will ideally be based in San Francisco, CA, with a hybrid schedule of three days per week in the office, or Remote West Coast, US, with frequent travel.
\nIn this role you will:
\nYou might thrive in this role if you:
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