This foundational leadership role will build and lead the Enterprise Marketing Strategy & Analytics function, serving as the operating system for a rapidly scaling marketing organisation. The primary mandate is to define and measure success across all marketing programmes,from demand generation (field events, ABM, EBCs, partner co-marketing) to pipeline contribution,creating a clear line from investment to pipeline to revenue.

Responsibilities

• Define and own the Enterprise Marketing measurement framework, targets, and reporting, covering the full funnel from top-of-funnel demand through pipeline influence and closed-won attribution.
• Build and maintain core analytics infrastructure (data models, attribution logic, dashboards) in partnership with Revenue Operations and Data Science, ensuring marketing and sales alignment on key metrics.
• Serve as one of the primary operating partner to Finance, HR, and Recruiting, leading budget tracking, headcount planning, and vendor management.
• Partner with marketing leadership and the central Marketing Ops & Strategy team on annual and quarterly planning, resource allocation, and performance reviews.
• Establish the operating cadence for Enterprise Marketing (QBRs, pipeline reviews, program retros), coordinating with the central Marketing Ops & Strategy team on organisation-wide rhythms, and drive the preparation needed to make these forums decision-useful.
• Lead the identification of high-leverage workflows to automate, partnering with the central GTM AI team on implementation and measuring productivity gains.
• Build and manage the Marketing Operations, Demand Analytics, and MarTech team, setting a high bar for analytical rigor and business partnership.
• Drive cross-functional alignment on shared definitions, tooling, and a single source of truth for marketing performance across the broader Marketing organisation and with Revenue Operations.
• Conduct strategic analyses to inform key organisational decisions, such as resource deployment, coverage ratios, and campaign capacity planning.

Requirements

• 10+ years in marketing operations, analytics, revenue operations, or strategy roles, including at least 3 years leading a team.
• Experience building or significantly scaling a marketing ops/analytics function at a high-growth B2B technology company undergoing significant organisational expansion.
• Deep fluency in the enterprise demand funnel, including lead scoring, MQL/SQL definitions, pipeline attribution, and campaign influence models.
• Hands-on expertise with the modern GTM data stack (CRM, Marketing Automation, BI tools).
• Proven track record of strategic partnership with Finance and Revenue Operations, including experience building budget models and sitting in planning cycles.
• Expertise in running the core operational rhythm of a marketing organisation: QBRs, headcount tracking, budget pacing, and vendor renewals.
• Strong written and verbal communication, capable of translating complex datasets into clear business narratives.
• Genuine curiosity about AI and a willingness to be an early, hands-on adopter of automation tools in your team’s workflows.

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. Visa sponsorship: We do sponsor visas!

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Your primary goal will be to create demand by telling the right story, at the right time, across all the right channels. You'll work closely with our marketing ops and revenue ops teams to deliver campaign reporting, track pipeline contribution, and measure success against key metrics.

To succeed in this role, you'll need 4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company. You'll also need strong analytical skills, experience using marketing analytics platforms and CRM systems, and a solid understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales.

In addition to your technical skills, you'll need to be a self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment. You'll also need to be a clear communicator who can present campaign performance and pipeline impact to sales leaders and executives.

As a bonus, you'll get to work with a talented team of people who genuinely care about the work, each other, and our customers. We offer a comprehensive benefits package, including health insurance, dental and vision coverage, unlimited PTO, and a commuter stipend. And, of course, you'll get to enjoy the perks of working in a hybrid culture that brings teams together in person on Monday, Tuesday, Thursday, and Friday.

If you're ready to help shape the future of compensation alongside people who are smart, humble, and genuinely motivated by the problem we're solving, we'd love to meet you.

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The role combines deep analytics (program ROI, attribution, demand and lead analytics) with operational leadership, managing core business functions. You will serve as the primary contact into Finance, HR, and Recruiting for Enterprise Marketing, owning headcount and budget tracking and driving the team's operating cadence in close partnership with the central Marketing Ops & Strategy team on annual planning, organization-wide rhythms, and headcount planning.

You will also lead the effort to deploy AI/automation across Enterprise Marketing workflows to prove out internally what we sell externally. You will inherit and grow a team of marketing ops, analytics, and martech professionals.

The ideal candidate has scaled this function previously at a fast-growing B2B company, excels in both technical analytics and business operations, and is adept at building trust across sales leaders, finance partners, and field marketers.

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