Department: Administration

Job Description:

UnitedMasters is building a marketplace that connects artists, brands, and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties.

Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

What's the Role

UnitedMasters is seeking a Vice President, Artist & Label Marketing to lead marketing strategy and execution across our exclusive artist roster and growing label services business. Some of our exclusive artists include BigXThaPlug, Brent Faiyaz, and FloyyMenor. This is a senior leadership role responsible for defining the marketing vision for artists and labels while building and leading a high-performing team.

This role blends long-term strategy with day-to-day execution. You will set the roadmap, lead major campaigns and releases, develop talent, and partner closely with artists, managers, and cross-functional teams to drive impact and results. This role sets the creative bar for UnitedMasters' artist and label marketing by defining what 'great' looks like across brand, storytelling, and campaign execution.

Responsibilities

• Own the marketing vision and execution for UnitedMasters' exclusive artist roster and label services business including BigXThaPlug, Brent Faiyaz, and FloyyMenor
• Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity
• Develop long-term strategies while balancing excellence and accountability in day-to-day execution
• Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity

Drive Marketing Excellence Across Releases

• Oversee campaign strategy, release planning, and marketing execution across all exclusive artists
• Ensure excellence in operations including timelines, deliverables, and cross-functional coordination
• Build and manage project budgets in partnership with Finance and maintain accountability
• Partner with Creative, Digital, Commerce, A&R, Publicity, and Sync teams to ensure seamless execution
• Maintain campaign visibility and accountability through reporting, updates, and performance tracking

Lead, Build & Inspire a Team

• Lead and invest in growing a high-performing Artist & Label Marketing organization
• Mentor, and develop marketing talent
• Foster a culture of creativity, accountability, and high performance
• Promote collaboration without sacrificing individual ownership or excellence

Partner with Artists, Managers & External Stakeholders

• Serve as a senior marketing advisor to artists and their teams
• Present strategies clearly and persuasively to artists, managers, and partners
• Build trust-based relationships across the roster
• Engage in pitching and strategic conversations as needed

Collaborate Across the Enterprise

• Partner closely with Digital, Commerce, Brand Partnerships, Product, and International teams (Brazil)
• Collaborate with Brand Partnerships, Sync, and Product teams to unlock additional artist opportunities
• Develop integrated campaigns and content strategies that extend beyond streaming

Requirements

• 8-12+ years of experience in music marketing across artist and/or label environments
• NY-Based or willing to relocate
• Senior leadership experience building and managing teams
• Track record of developing and executing successful marketing strategies
• Experience working cross-functionally at an executive level
• Strong operational and financial acumen
• Experience in fast-moving, high-growth organizations preferred

Salary Hiring Range:

$200,000 - $260,000 + bonus eligibility

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The Head of GTM Finance will help shape how Plaid deploys capital, wins in the market, and builds the analytical infrastructure to sustain growth at scale. The GTM Finance function is a strategic partner to Plaid's world-class Go-to-Market organization. The team owns revenue forecasting, ROI analytics, and performance visibility , and serves as a critical voice in resource allocation decisions.

As Head of GTM Finance, you will work closely with Sales, Marketing, RevOps, Product, and the Executive team to ensure our GTM engine delivers best-in-class results. You will report directly to the CFO and act as the primary finance partner to our Chief Operating Officer, who oversees all GTM functions including Sales, Marketing, Commercial, and Communications.

Responsibilities:

• Revenue Forecasting: Lead the team in constructing and integrating bottoms-up customer forecasts, top-down segment-level views, and statistical models into a unified, high-fidelity revenue forecast.
• Resource Allocation: Partner with the COO on capital deployment decisions including headcount planning, capacity modeling, and territory design.
• Performance Tracking & Visibility: Own and evolve Plaid’s GTM performance reporting, ensuring we’re focused on the highest-signal metrics, with clear benchmarks and targets tied to our financial and strategic objectives.
• Cross-functional Partnership: Build trusted relationships across the organization, acting as the connective tissue between the GTM function and key partners including Product and Engineering.
• Board Reporting: Own the GTM narrative for quarterly Board meetings, synthesizing business performance, progress against strategic priorities, and a forward-looking perspective into compelling, executive-ready materials.
• Team Building: Define the future-state of the GTM Finance team and execute against it. Hire, develop, and lead a high-performing team capable of operating at the pace and complexity of a scaled, growth-stage business.

Qualifications:

• 12+ years in Finance, with a background spanning management consulting, investment banking, private equity, or strategic finance at a high-growth B2B technology company.
• Deep fluency in B2B SaaS and GTM metrics.
• Exceptional analytical rigor paired with sharp business judgment.
• A genuine builder with a player-coach approach: you’re energized by defining what “great” looks like and building the team and systems to get there.
• Demonstrated success leading and developing high-performing finance teams.
• Executive presence and exceptional communication skills.
• Fintech or financial services experience is a plus, but not required.

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Job Responsibilities:

• Prospecting and Lead Generation: Identify and research potential clients, focusing on those who could benefit from the company's products or services. Use various tools and platforms to generate a steady pipeline of high-quality leads.

• Outbound Sales Efforts: Conduct outbound calls, emails, and social media outreach to connect with potential clients. Use personalized messaging to engage prospects and set up introductory meetings.

• Qualification of Leads: Assess the needs and challenges of prospective clients to determine if they align with the company's solutions. Qualify leads based on specific criteria such as budget, authority, need, and timeline (BANT).

• CRM Management: Maintain accurate and up-to-date information on all leads and prospects within the company's CRM system. Track interactions, follow-ups, and the progression of leads through the sales funnel.

• Collaboration with Sales Teams: Work closely with Account Executives and other sales team members to ensure a smooth handoff of qualified leads. Provide detailed insights and context about each lead to facilitate successful conversions.

• Market and Industry Research: Stay informed about trends, challenges, and opportunities in the fintech industry. Use this knowledge to tailor outreach strategies and provide relevant information to potential clients.

• Performance Tracking and Reporting: Regularly track and report on key performance metrics, such as the number of leads generated, outreach efforts, and conversion rates. Use this data to refine strategies and improve results.

• Participation in Sales and Marketing Campaigns: Assist in the planning and execution of targeted sales and marketing campaigns. Provide feedback on messaging and content effectiveness based on interactions with prospects.

• Continuous Learning and Development: Stay up-to-date with the company’s products, services, and value propositions. Participate in ongoing training and development to improve sales skills and industry knowledge.

• Customer Feedback Loop: Gather feedback from prospects and clients about the company's offerings and share insights with the product and marketing teams to help refine and improve products and services.

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