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    <job>
      <externalid>21b77870-7b6</externalid>
      <Title>Head of Performance Marketing, Agentic / AI-First</Title>
      <Description><![CDATA[<p>You&#39;ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won&#39;t just contribute. You&#39;ll make things happen–fast.</p>
<p>We are seeking a Senior Director, Head of Performance Marketing, Agentic / AI-First to build and scale Paid Media at ZoomInfo. This leader will take our strong B2B foundation and elevate it with a consumer-grade growth mindset inclusive of rapid experimentation, creative rigor, audience-first activation, and operational excellence.</p>
<p>This is a builder role. You will establish the operating system for how paid channels run, drive significantly higher testing velocity, and transform how we execute performance marketing in a modern, iterative, high-output way.</p>
<p>If you love fast cycles, love learning from data, and know how to push channel teams to think like B2C growth operators, this role is for you.</p>
<p>As Head of Performance Marketing, you will:</p>
<ul>
<li>Own all paid channels: Search, Paid Social, Display / Programmatic, Review sites, Retargeting, and Emerging platforms.</li>
<li>Apply a B2C growth lens: High-volume creative testing, Micro-segmented audiences, Fast, iterative experimentation, Continuous message and offer variation.</li>
<li>Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing.</li>
<li>Build channel playbooks and standards that raise execution quality across the organization.</li>
</ul>
<p>You will directly shape how we scale, how fast we learn, and how effectively we convert spend into measurable business impact.</p>
<p>Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.</p>
<p>In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.</p>
<p style="margin-top:24px;font-size:13px;color:#666;">XML job scraping automation by <a href="https://yubhub.co">YubHub</a></p>]]></Description>
      <Jobtype>full-time</Jobtype>
      <Experiencelevel>senior</Experiencelevel>
      <Workarrangement>hybrid</Workarrangement>
      <Salaryrange>$166,040-$260,920 USD</Salaryrange>
      <Skills>Paid Media, Performance Marketing, Growth Marketing, Acquisition, Channel Mastery, Creative Sensibility, Performance Mindset, Frameworks, Processes, Centralized Standards, GenAI, Claude, ChatGPT, Emerging Tools</Skills>
      <Category>Marketing</Category>
      <Industry>Technology</Industry>
      <Employername>ZoomInfo</Employername>
      <Employerlogo>https://logos.yubhub.co/zoominfo.com.png</Employerlogo>
      <Employerdescription>ZoomInfo is a technology company that provides go-to-market intelligence platform.</Employerdescription>
      <Employerwebsite>https://www.zoominfo.com/</Employerwebsite>
      <Compensationcurrency></Compensationcurrency>
      <Compensationmin></Compensationmin>
      <Compensationmax></Compensationmax>
      <Applyto>https://job-boards.greenhouse.io/zoominfo/jobs/8467073002</Applyto>
      <Location>Bethesda, Maryland, United States; Remote; Waltham, Massachusetts, United States</Location>
      <Country></Country>
      <Postedate>2026-04-18</Postedate>
    </job>
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